TV Ratings Sunday: 'The Amazing Race' Up + 'Once Upon a Time', 'The Celebrity Apprentice' & 'The Good Wife' Dip

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April 22nd, 2013


Adults 18-49: Rating/Share 1.8/5 1.5/4 1.4/4 1.2/3 0.8/2
Adults 18-34: Rating/Share 0.9/3 1.0/3 1.5/4 0.7/3 0.7/2
Total Viewers (million) 9.624 6.613 3.202 4.107 2.240


CBS was  number one among adults 18-49 and with total viewers.

On CBS, 60 Minutes garnered a 1.9, down four tenths from last week’s 2.3 adults 18-49 rating. The Amazing Race earned a 2.4, up a tenth from last week's 2.3. The Good Wife scored a 1.5, down two tenths from last week's 1.7 adults 18-49 rating.  The Mentalist earned a 1.6, up two tenths after last week's 1.4 adults 18-49 rating (when it aired outside of primetime).

On FOX, The Cleveland Show earned a 0.9, down three tenths from last week's 1.2 adults 18-49 rating. Bob's Burger's earned a 1.7, up a tenth from last week's 1.6.  American Dad notched a 1.8, down three tenths from last week's 2.1 adults 18-49 rating.

On NBC, All-Star Celebrity Apprentice scored a 1.6, down two tenths from last week's 1.8 adults 18-49 rating.

On ABC, Once Upon a Time returned after a month to a 2.1 from its last original's 2.2 adults 18-49 rating. Your predictions were too optimistic. Hallmark Hall of Fame movie Remember Sunday earned a 1.4, up from the last Hallmark movie that aired, which earned a 1.1 adults 18-49 rating. Earlier in the night, America's Funniest Home videos earned a 1.3, flat with its last original.

Broadcast primetime ratings for Sunday, April 21, 2013:

Time Net Show 18-49 Rating 18-49 Share Viewers Live+SD (million)
7:00 PM CBS 60 Minutes 1.9 6 11.62
ABC America's Funniest Home Videos 1.3 4 6.24
NBC The Voice -R (7-9PM) 0.8 3 3.31
FOX Bob's Burgers -R 0.6 2 1.62
7:30PM FOX The Cleveland Show 0.9 3 2.07
8:00 PM CBS The Amazing Race 2.4 7 9.06
ABC Once Upon a Time 2.1 6 7.28
FOX The Simpsons -R 1.6 5 3.73
8:30 PM FOX Bob's Burgers 1.7 5 3.74
9:00PM FOX Family Guy -R 1.8 5 4.14
NBC Celebrity Apprentice (9-11PM) 1.6 4 4.09
CBS The Good Wife 1.5 4 8.88
ABC Remember Sunday (9-11PM) 1.4 4 6.76
9:30PM FOX American Dad 1.8 5 3.91
10:00 PM CBS The Mentalist 1.6 4 8.94

Nielsen TV Ratings: ©2013 The Nielsen Company. All Rights Reserved.



Fast Affiliate Ratings: These first national ratings, including demographics, are available at approximately 11 AM (ET) the day after telecast, and are released to subscribing customers daily. These data, from the National People Meter sample, are strictly time-period information, based on the normal broadcast network feed, and include all programming on the affiliated stations, sometimes including network programming, sometimes not. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. For example, with a World Series game, Fast Affiliate Ratings would include whatever aired from 8-11PM on affiliates in the Pacific Time Zone, following the live baseball game, but not game coverage that begins at 5PM PT. The same would be true of Presidential debates as well as live award shows and breaking news reports.

Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.

Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. (See also, Rating, which represents tuning or viewing as a percent of the entire population being measured.)

Time Shifted Viewing – Program ratings for national sources are produced in three streams of data – Live, Live+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs. Live+Same Day (Live+SD) include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing. Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.

For more information see Numbers 101 and Numbers 102.

  • mugzy

    honestly, once upon a time has become SO BORING!!!!!!!!!!!
    i miss the days when i would be pleasantly shocked about the twists in the plot: like finding out red was the wolf,
    this season started out pretty well, with the anxiety about whether emma and snow would return keeping me hooked. after that its been sad to watch…. nothing is happening. and the interesting things happen for such a short while….
    honestly i think scheduling isnt to blame….. just poor scripting!

  • Kissan

    I used to love OUAT and Revenge a lot in their first seasons but they just got so boring these days, especially Revenge. I have to admit ABC is very stupid with their scheduling. I mean come on you put OUAT and Revenge against the Golden Globes and then the next week you put them against the AFC Championship Game when EVERYTHING else on broadcast is on hiatus? Then you put them on a two week break and make them go up against the Grammys? Why not just them against the Super Bowl and see how they do.

    Don’t forget to watch the season premiere Love & Hip Hop Atlanta tonight at 8/7c on VH1!!!

  • The End


    Purely production related in regards to Once Upon a Time, they wern’t too far ahead in regards to filming so they couldn’t just air the episodes back to back. It was only earlier this month that they’ve finished up on the final episode.

    Add in all the post production time, given the fact there were only a few episodes left, they have to go a few weeks here and there with nothing to air.

    Perhaps if ABC adjusted the production cycle of this show accordingly things would be different. Can’t blame ABC anyway.

  • MichaelChickless

    @The End “Can’t blame ABC anyway.”

    Oh yes we can! ;-) :-)

  • Luke

    OUAT’s storyline has been awful this season. Not surprised the ratings have fallen this much. Maybe they’ll turn it around for season 3?

  • omabin


    I would have scheduled split seasons, for both OUAT and Revenge. Like this:

    30/09 – 2×01
    07/10 – 2×02
    14/10 – 2×03
    21/10 – 2×04
    28/10 – 2×05
    04/11 – 2×06
    11/11 – 2×07
    18/11 – American Music Awards
    25/11 – 2×08
    02/12 – 2×09
    09/12 – 2×10
    16/12 – 2×11

    Christmas Break + Winter Break [Shows replaced by cheap reality filler in the veins of The Taste, Splash, Winter Wipeout, Wife Swap, Celebrity Wife Swap, Bet on Your Baby, etc etc – ABC has plenty of these to use as sacrificial lambs here]

    03/03 – 2×12 [Sunday after the Oscars]
    10/03 – 2×13
    17/03 – 2×14
    24/03 – 2×15
    31/03 – 2×16
    07/04 – 2×17
    14/04 – 2×18
    21/04 – 2×19
    28/04 – 2×20
    05/05 – 2×21
    12/05 – 2×22 [Season Finales, as planned]

    I honestly don’t see what could be wrong with this schedule to be honest. I am not missing out any events for them apart from the Hallmark movie they showed yesterday, but they can show that one earlier during winter. Do you disagree? Anyway, I would move both shows the hell out of Sunday next year and put DWTS there, but that is another topic.

    I do agree that the quality of OUAT has not been the same this year (I disagree about Revenge though, especially the second part of the season), so I give in that the schedule hasn’t been the only thing that killed it, that is for sure. But I think denying that the scheduling is also a big responsible for what happened to both shows is also ludicrous.

  • theCroup

    I’m with the folks that say OUAT has gotten stale and boring. I think scheduling doesn’t help but I don’t find ABCs scheduling to be any worse than the other networks. If you watch NBC shows, everyone complains about the long hiatus scheduling for Revolution (they did the split fall and spring seasons that people keep saying will work for OUAT) and claim that is what has killed the show. I really don’t think the networks can win this one in their current long season formats.

    One advantage to having a long hiatus (and possibly shorter actual “seasons”) is that a show can have more tightly written episode arcs. That is, if the writers and producers know ahead of time where their hiatuses will be, they can write that into their storylines so that people will want to come back. I think that is ABC’s big failing with OUAT. It wasn’t in having hiatuses–it’s in poorly communicating the airing schedule to audiences and allowing the writers to account for them in the show.

    I watch a lot of cable shows, including TWD which had a fall and spring premiere. I always knew when episodes were going to be on and the show left off in a place that made you anticipate the show’s return. Actually, even lowly Fox manages it with Glee. That show has a really bizarre frequent hiatus schedule (something like 4 hiatuses of at least 3 weeks apiece) and the writers aren’t even particularly skilled, but I always seem to know when the episodes are new and they always seem to be promising some big event during the first episode following a hiatus.

  • Douglas from Brazil

    Mike Kelley is leaving Revenge as showrunner…

  • gene oisten

    what do u mean more people need to watch it. it had twice as many veiwers as the other shows.

  • andri

    Celebrity apprentice is down. Wonder if this speaks volumes to celebrity fare watchers boycotting. .

  • The End


    It’l be a damned if you do, and a damned if you don’t situation there. If ABC put a few month break between Episodes 11 and 12, people would scream bloody murder and the anti ABC crowd would be demanding blood.

    If they keep as is, people still complain. There is sadly no middle ground. I think an October premiere with a slightly earlier start production wise would somewhat work. Like they did with Season 1. We’re going to get breaks regardless, but reducing them would help lol



  • jake

    OUAT is the type of show that will increase total viewers but it get and older audience as the time goes by, and that’s not good for the show, they need to send all the characters to the magical world so the storylines can get more interesting and active, or idk maybe make it darker and not so vanilla (and I’m saying as a fan of the show).

  • scifi

    Omg, OUAT is so dead…

  • omabin

    @The End,

    Oh, I agree that people will still complain. But I don’t think they would have actual reason to complain, which is what matters in the end. I have yet to be shown any proof that these hiatus actually decrease a show’s ratings. All shows that people typically use in these examples (yes, even revolution) are shows that were already trending down before the hiatus. I think it is at least worth a try to see if it works better than the crap they pulled this year.

    As for your suggestion, a later October start works for most shows and days that want to avoid breaks, but not for Sunday shows, that is the whole issue. If you premiere them later, you really can’t work around airing them against awards shows and big sport events in january and february (unless you make a completely erratic scheduling of week-off, week-on) and IMO, that hurts them way more than any breaks they might have. Yes, I know DH dealt with it for years and survived just fine, but neither OUAT or Revenge are the type of hits that DH once was, so ABC has to deal with what it has. Besides, time is also different now with the insane amount of heavy competition that night, which was not the case back in DH’s prime.

  • Freya

    Once was more and more disappointing and go more and more downhill. Sunday episode was awful. So Belle is now a barfly turned on by the evilness in her once almost boyfriend? And torture? And beating up a man, with a cane? Really ABC, really? You know if I want to see someone like that, then I watch Game of Thrones. And I don’t even want to start about the plot or characters evolution. Too much drama is too much, too. And this thing is turning in Rumpelstilskin and Evil Queen show. No wonder the ratings are plunging with all that.

  • DSC

    Revenge creator’s leaving the show. never a good sign, especially on serialized shows.

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