Disney Channel Nears 2 Years of Total Day Dominance in Kids 6-11 and Tweens 9-14
via press release:
For the week of April 15, Disney Channel has been TV’s #1 Total Day network for close to 2 years in Kids 6-11 and Tweens 9-14 (97 consecutive weeks), out-performing Nickelodeon by double to triple digits for a respective 76th and 78th straight week. Friday’s all new Gravity Falls ranked as the week’s #1 TV telecast across Kids 2-11, Kids 6-11 and Tweens, and was the #1 animated prime cable TV telecast in Total Viewers. Disney Junior’s Sofia the First on Disney Channel was the week’s #1 cable TV series in Kids 2-5 and Girls 2-5 and the #1 preschool cable TV series in Total Viewers.
24-hour Disney Junior Channel qualified as the #1 preschool cable TV network for the third straight week in Total Viewers, Kids 2-5, Boys 2-5 and Women 18-49 – each week since reporting ratings publicly – out-delivering Nick Jr. by double digits and Sprout by triple digits.