‘Katie’ Builds its Overall Audience for the 4th Straight Week

This is an archived article and the information in the article may be outdated. Please look at the time stamp on the story to see when it was last updated.

AP on TV-Katie Couric

via press release:

“Katie” Continues to Lead the Freshman Pack by Double-Digit Margins

Over its Nearest Competition Among Households and Total Viewers


Building its Overall Audience for the 4th Straight Week, “Katie” Hits a

5-Week High in Total Viewers and Equals a 9-Week High in Women 25-54


On Monday’s Show with the Exclusive “Mary Tyler Moore” Reunion,

“Katie” Earns it Highest Household Rating for Any Telecast in 2 Months



“Katie” National Ratings – Week 31

During the week of April 8, 2013, “Katie” was TV’s top freshman syndicated talker, leading its nearest competition (“Steve Harvey”) by double-digit margins in Households (+13% – 1.7 rating vs. 1.5 rating) and Total Viewers (+10% – 2.185 million vs. 1.994 million).


  • Growing its overall audience for the 4th straight week, “Katie” hit a 5-week high with Total Viewers – since w/o 03/04/13.  In addition, the show equaled its highest Women 25-54 number (0.9 rating) in 9 weeks – since w/o 2/04/13.


  • On Monday’s show (04/08/13 = 2.1 rating) with the exclusive “Mary Tyler Moore” reunion, “Katie” earned its highest Household rating for any telecast in 2 months – since 02/11/13.


  • Out of 18 syndicated talk shows on the market this season, freshman “Katie” ranks among in the top-tier across key measures: Households (No. 6 – 1.8 rating), Total Viewers (No. 6 – 2.393 million) and Women 25-54 (No. 6 – 1.0 rating). Overall “Katie” is the top new syndicated talk show in 3 years – since “Dr. Oz” in 2009.


“Katie” is executive-produced by Katie Couric and Michael Morrison and is distributed by Disney-ABC Domestic Television. Co-executive producers are Kathy Samuels, Matt Strauss and Ethan Nelson and the program is directed by Joseph Terry.

blog comments powered by Disqus