NBC Weekly Results: NBC Hits 14-week Highs & Pulls Within a Tenth of First Place

Categories: Press Releases

Written By

April 23rd, 2013

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via press release:

With “The Voice” ranking #1 and #2 among primetime programs on ABC, CBS, NBC and Fox in adults 18-49, total viewers, adults 18-34, adults 25-54, teens 12-17 and kids 2-11 for the week of April 15-21, NBC has delivered its highest weeklong 18-49 and total-viewer results in 14 weeks (since the week of January 7-13).
NBC’s 1.8 rating in adults 18-49 pulled it within a tenth of a rating point of the 1.9 for  #1 Fox.  NBC ranked #1 for the week among ABC, CBS, NBC and Fox in women 18-49 and women 25-54 (tie).
The Monday edition of “The Voice” ranked #1 virtually across the board among primetime telecasts on ABC, CBS, NBC and Fox, with the broad-based hit topping the rankers in adults, men and women 18-34, 18-49 and 25-54, teens 12-17, kids 2-11, adults 35-49 and total viewers.
The Tuesday telecast of “The Voice” finished #2 for the week in adults 18-34, 18-49 and 25-54, all key women categories, men 18-34 (tie), men 18-49, teens 12-17, kids 2-11, adults 35-49 and total viewers.
Monday’s primetime NBC News coverage of the Boston Marathon bombing tied for #6 for the week in adults 18-49.
For a fourth straight week, both telecasts of "The Voice" topped both telecasts of "American Idol" in both 18-49 and total viewers.  Last week's two "Voice" telecasts averaged a 5.2 and 4.6 in 18-49 and 14.4 million and 14.2 million in total viewers, while "Idol" earned a 3.4 and 3.0 in 18-49 and 12.7 million and 12.4 million in total viewers.
Here are "live plus same day" weekly averages for Week 30…
Week 30 Adults 18-49 vs. Same Week Last Year
Net…Week '11-12… Week '12-13…Diff
NBC…1.6…1.8…Up 13%
CBS…1.8…1.8…Even
ABC…1.9…1.4…Down 26%
Fox…2.2…1.9…Down 14%
Week 30 Total Viewers vs. Same Week Last Year
Net…Week '11-12… Week '12-13…Diff
NBC…5.210 million …5.557 million…Up 7%
CBS…8.199 million…8.260 million…Up 1%
ABC…7.685 million …6.618 million…Down 14%
Fox…6.915 million …5.605 million…Down 19%
NBC is running within 0.1 of a point of its year-ago season average (that included the Super Bowl) in adults 18-49.
Here are "most current" season averages thru 30 weeks…
Season to Date Adults 18-49 vs. Last Year
Net…Season to Date 2011-12… Season to Date 2012-13…Diff
NBC…2.5…2.4…Down 4%
CBS…3.0…3.0…Even
ABC…2.4…2.2…Down 8%
Fox…3.2…2.5…Down 22%
Season to Date Total Viewers vs. Last Year
Net…Season to Date 2011-12… Season to Date 2012-13…Diff
NBC…7.505 million …7.035 million…Down 6%
CBS…11.855 million…12.077 million…Up 2%
ABC…8.297 million …7.840 million…Down 6%
Fox…8.919 million …7.076 million…Down 21%
 
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