The Hub Continues Year-to-Year Growth in All Key Demos

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via press release:

THE HUB CONTINUES YEAR-TO-YEAR GROWTH IN ALL KEY DEMOS

 

For 37 Consecutive Weeks, The Hub Is

The Most Co-Viewed Children’s Network

 

LOS ANGELES — The Hub Network, the fastest growing children’s cable network, continues to show year-to-year growth in all key demos driven by a variety of programming, including the series “Strawberry Shortcake’s Berry Bitty Adventures” (American Greetings) and “Family Game Night” (Hasbro Studios and Zoo Productions), as well as a special airing of “Secret Millionaires Club” (A Squared Entertainment).

 

 

–       In Total Day, The Hub sees double-digit gains year-to-year in key demos, including Kids, Adults, Women, and Total Viewers. (Details below)

 

–       In Prime, The Hub experiences similar year-to-year growth in key demos, including Kids, Adults, Women, and Total Viewers. (Details below)

 

–       For 37 consecutive weeks, The Hub was the most co-viewed children’s network among Kids 2-11 watching with Adults 18-49. (Details below)

 

 

Weekly Details:

 

–       In Total Day, The Hub earned year-to-year time period delivery gains among Kids 2-11 (+7%), Kids 6-11 (+15%), Adults 18-49 (+34%), Women 18-49 (+73%), Adults 25-54 (+14%), Women 25-54 (+41%), Persons 2+ (+19%) and Households (+19%).

 

–       In Prime (Monday–Sunday, 8–11 p.m. ET), The Hub earned year-to-year time period delivery gains among Kids 2-11 (+21%), Kids 6-11 (+7%), Adults 18-49 (+55%), Women 18-49 (+63%), Adults 25-54 (+31%), Women 25-54 (+24%), Persons 2+ (+47%) and Households (+33%).

 

 

 

Co-Viewing Details:

 

–       Thirty-seven percent (37%) of The Hub’s Kids 2-11 watched with an Adult 18-49, ahead of Disney Channel (21%), Nickelodeon (24%), Cartoon Network (16%), Disney😄 (18%), Nicktoons (20%), Teen Nick (16%), Nick at Nite (19%), Adult Swim (23%), Disney Junior (26%), Sprout (26%), and Nick Jr. (28%).

 

 

(Source: The Nielsen Company, program based dayparts, most current, 4/15/13-4/21/13 vs. 4/16/12-4/22/12, growth by delivery, co-viewing from NPower)

 

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