Weekly Ratings Notes for Adult Swim, Cartoon Network, TBS, TNT & TruTV: NBA Playoffs, 'Men at Work', 'Dallas', 'Adventure Time' & More

Categories: Network TV Press Releases

Written By

April 23rd, 2013

Men at Work TBS

via press release:

TBS

TBS continued its winning ways last week with another win as basic cable's #1 network among adults 18-49 and adults 18-34 in primetime.

 

TBS's hit sitcom Men At Work scored strong growth last week with the third episode of its second season. Thursday's show drew 2.1 million viewers in Live + 3, a +5% boost over the prior week. The episode also garnered 1.4 million adults 18-49 (+12% over the prior week) and 879,000 adults 18-34 (+34%).

 

Men At Work combined with TBS's telecasts of The Big Bang Theory last week to account for 19 of basic cable's Top 20 sitcom telecasts with adults 18-49 and 16 of the Top 20 with adults 18-34.

 

TBS's new hidden-camera comedy Who Gets the Last Laugh? launched last Tuesday night and has so far delivered 1.6 million viewers in Live + 3, with 1.0 million adults 18-49 and 565,000 adults 18-34.

 

TNT

Driven in part by its opening coverage of the 2013 NBA Playoffs, TNT scored a victory last week as basic cable's #1 network in primetime delivery of adults 25-54.

 

The NBA on TNT’s tripleheader start of the 2013 NBA Playoffs on Sunday, April 21, delivered an average of 3,790,000 total viewers, up 9% (vs. 3,470,000 in 2012) and a 2.4 U.S HH rating, up 4% (vs. 2.3 in 2012).

 

TNT's hit drama Dallas closed out its second season with back-to-back episodes last Monday, the latter of which earned the show's highest Live+3 demo deliveries of the year, including 1.9 million adults 25-54 and 1.5 million adults 18-49. The combined average for the two episodes grew significantly over the prior week, with an audience of 3.8 million viewers (+26%), 1.8 million adults 25-54 (+38%) and 1.4 million adults 18-49 (+24%).

 

Wednesday night's fifth season finale of the acclaimed cop drama Southland also produced its best Live + 3 deliveries of the season. The episode scored 2.6 million viewers (+16% over the prior week), 1.4 million adults 25-54 (+38%) and 1.2 million adults 18-49 (+22%). Leading into it, the season finale of Boston’s Finest scored exceptional growth over the previous week, averaging more than 1 million viewers in Live + 3 delivery (+29%); 662,000 adults 25-54 (+59%); and 636,000 adults 18-49 (+50%).

 

 

Adult Swim

Adult Swim’s weekly Total Day performance ranked #1 on basic cable among adults 18-24, 18-34 & 18-49 and men 18-24, 18-34, & 18-49. Compared to the same week in 2012, average Total Day delivery grew with adults 18-24 by 26%, adults 18-34 by 11%, adults 18-49 by 8%, men 18-24 by 31%, men 18-34 by 14% and men 18-49 by 10%.

 

In Prime Time (Broadcast definition), Adult Swim ranked #2 for the week among basic cable networks for delivery of adults 18-34. Versus the same week in 2012, average Prime delivery increased by double-digit growth among all targeted adults and men – adults 18-34 by 19%, adults 18-24 by 35%, adults 18-49 by 15%, men 18-24 by 64%, men 18-34 by 37% and men 18-49 by 27%.

 

The original series premiere of Your Pretty Face is Going to Hell (Thursday, 12 a.m.) ranked #1 in its time period among all adults 18-24, 18-34 & 18-49 and men 18-24 and 18-34.

 

A premiere episode of original series Loiter Squad (Sunday, 12 a.m.) grew by impressive double digits across these same demos vs. the same time period last year. Delivery of adults 18-34 improved by 53%, adults 18-24 by 62%, adults 18-49 by 43%, men 18-34 by 36%, men 18-24 by 31% and men 18-49 by 34%.

 

Saturday’s Toonami block premiere episodes of Bleach (12 a.m.), Naruto (12:30 a.m.), Soul Eater (1 a.m.) and Tenchi Muyo! (3 a.m.) each charted double-digit increases across the board – ranging between 12% and 210% – vs. the same time period last year.

 

Adult Swim programming – including Family Guy, Robot Chicken and American Dad – accounted for 17 of the top 50 telecasts on basic cable for the week with adults 18-34 and 23 of the top 50 telecasts with men 18-34, both more than any other network.

 

 

Cartoon Network

Across the third week of April 2013, Cartoon Network ranked as television’s #1 network for Early Prime (7-9 p.m.) delivery of boys 9-14.

 

Cartoon Network was the #1 television destination for all boys 2-11, 6-11 & 9-14 among all TV on Monday and Thursday Night (7-9p), #1 for boys 6-11 & 9-14 on Wednesday Night (7-9p), and #1 with boys 9-14 on Friday and Saturday Night.

 

Original animated series Adventure Time’s Monday 7:30 p.m. premiere episode scored as the #1 telecast of the week among boys 9-14, and #1 for the day among boys 2-11 & 9-14. Immediately following, original animated series Regular Show (8 p.m.) was the #1 telecast of the week and day among boys 6-11. All three Monday night premieres, including MAD at (8:30 p.m.) ranked #1 in their respective time periods among all boys 2-11, 6-11 & 9-14.

 

Saturday morning premiere episodes of Beyblade: Metal Fury (8 a.m.) and Pokémon BW: Adventures in Unova (8:30 a.m.) both ranked #1 in their respective time periods among boys 9-14.

 

 

truTV

truTV hit series Lizard Lick Towing (Monday at 10 p.m.) hitched up more than 1.8 million viewers last week, including 913,000 adults 18-49 and half a million men 18-49. The show ranked among cable's Top 5 entertainment programs in the timeslot with men 18-49. With one episode to go this season, Lizard Lick Towing has averaged an exceptional 2.8 million viewers in Live + 7, with 1.6 million adults 18-49 and 859,000 men 18-49.

 

truTV's smash hit Hardcore Pawn (Tuesday at 9 p.m.) continues to perform strongly in its seventh season, with last week's episode bringing in 2.1 million viewers and scoring a Top 5 ranking in the timeslot among cable entertainment programs in delivery of adults 18-49 (1.0 million) and men 18-49 (513,000). That sparked truTV to a Top 10 ranking for the night with total viewers and key demos. For the season, Hardcore Pawn is outperforming season 6 by double-digit percentages, with a Live + 7 average of 3.6 million viewers (+18%), 1.9 million adults 18-49 (+27%) and 1.0 million men 18-49 (+19%).

 

 

 
  • reallypeople

    wow… a bit surprised by how low the L + 3 for SouthLAnd’s finale were. I thought it would at least break 3 mil. :( .

  • Fakeem

    What season and episode number of Naruto are they airing? Is it the old “Naruto” series or the “Naruto Shippuden”?

  • Jeremy P.

    @Fakeem:

    It’s the old series. Disney still holds the rights to Shippuden.

  • Rivmont

    This the first time Tenchi Muyo GXP has been acknowledged in any PR.

  • jr YOU WING

    Dallas did very nicely for a Monday with stiff competition. Season 3 SHOULD occur, this fall, on Wednesday nights, opposite junk like the USA X-Factor or Survivor, not Mondays, with season 4 occurring June 2014. Go Dallas!

  • Clint

    The Dallas numbers are strong. I agree with jr You Wing, I wouldn’t wait until Summer 2014 since it is ongoing serial. If they keep on Mondays, it would likely draw the same numbers as the winter (if it returns in the fall of 2013) but I think if you moved it back to Wednesdays, the weekly numbers would be slightly higher. The series is good and while it may not be a breakout hit persay, I really think it has the potential to go five or six seasons if it is promoted correctly and they don’t take too much time between seasons.

  • MIKE36

    I was hoping for a better cliffhanger with DALLAS, but i’m just glad the show finished the season w/strong numbers despite going up against RAW. I’m sure it’ll be renewed.

  • Kelby

    Dallas is a pretty sharp show. There is not much I would change about the writing on there. Good job! I look forward to season 3. Get it! Southland kicks a.s too!

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