ABC’s ‘Jimmy Kimmel Live’ Turns in its 2nd-Best Performance in its New Slot with Adults 18-49

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via press release:

During the week of April 15, 2013, ABC’s “Jimmy Kimmel Live” surged week to week by 19% in Total Viewers (2.802 million vs. 2.364 million), drawing its biggest overall audience in 3 months – since the week of 1/21/13. “JKL” also shot up by 22% in Adults 18-49 (962,000 vs. 791,000) to deliver its 2nd-best performance since moving to 11:35 p.m. (behind only its new time slot premiere week).

 

On average through its first 15 weeks at 11:35 p.m., ABC’s “Jimmy Kimmel Live” stands less than 100,000 Adult 18-49 viewers from NBC’s “The Tonight Show with Jay Leno” (928,000 vs. 1.022 million) In fact, “JKL” has eliminated nearly -80% of its young adult gap with “Leno” since the move to 11:35 p.m. (-78%), as more than 400,000 Adult 18-49 viewers stood between the two late-night programs during the same 15 weeks last year.

 

  • “JKL” outdelivers CBS’ “The Late Show with David Letterman” head to head at 11:35 p.m. by 7% in Adults 18-49 (928,000 vs. 868,000).

 

  • Among Adults 18-34, ABC’s “JKL” (327,000) is the No. 1 broadcast talk show in late-night, beating both NBC’s “Leno” (321,000) and CBS’ “Letterman” (278,000).

 

·         Fifteen weeks into its new 11:35 p.m. time slot, ABC’s “Jimmy Kimmel Live” is up over its performance through this point last year by 50% in Total Viewers (2.633 million vs. 1.759 million), by 41 in Adults 18-49 (928,000 vs. 658,000) and by 45% in Adults 18-34 (327,000 vs. 226,000), standing as the only late-night broadcast talk show to improve year over year in all three Nielsen measures.

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