ESPN’s First Round Coverage of 2013 NFL Draft Draws 6.2 Million Viewers

Categories: Network TV Press Releases

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April 26th, 2013

nfl-draft-football

via press release:

ESPN’s First Round Coverage of 2013 NFL Draft Draws 6.2 Million Viewers
 
ESPN’s live telecast of the first round of the 2013 NFL Draft on Thursday, April 25, averaged 6,199,000 viewers with a 4.1 US rating based on fast nationals, according to the Nielsen Company.
The rating and viewership was slightly down, seven percent (vs. 4.4 US rating and 6,661,000 viewers), compared to last year’s much ballyhooed NFL Draft, which had four eventual starting quarterbacks – Andrew Luck, Robert Griffin III, Ryan Tannehill and Brandon Weeden – selected in the first round.  Compared to the 2011 NFL Draft, the first round rating was up eight percent (vs. 3.8 US rating), while viewership saw a three percent gain (6,003,000). This year’s telecast ranks as the third-most viewed NFL Draft since the event moved to prime time in 2010.
Last night’s ESPN telecast peaked at a 4.5 rating between 10:00 and 10:30 p.m. ET. The top 10 metered markets included Buffalo, N.Y. (10.3), New Orleans (8.8), Kansas City (8.4), Baltimore (7.6), Birmingham (7.6), Dayton, Ohio (7.4), Milwaukee (7.2), Cincinnati (6.8), Cleveland (6.6) and Minneapolis-St. Paul (6.5).
ESPN has televised the NFL Draft annually since 1980 and the event has received ratings since 1983.
ESPN Digital
On digital platforms, the average minute audience for NFL Draft coverage on WatchESPN and ESPN3 was up 632 percent compared to the previous year. Additionally, total visits to NFL content on the ScoreCenter app were up 53 percent.
 
More ESPN NFL Draft Coverage on Friday and Saturday
ESPN’s live NFL Draft coverage continues tonight at 6:30 p.m. ET (rounds 2 and 3) and Saturday at 12 p.m. (rounds 4-7). In addition, SportsCenter and ESPN’s NFL-themed news and information programs will continue to provide coverage of the event throughout the weekend.
 
  • jeremiah

    Wow

  • Sky

    When they say 4.1 rating, do they mean adults 18-49 or household rating?

  • Mark

    The NFL is a juggernaut.

  • DenverDean

    Wasn’t it also aired on NFLN? I believe it was on both platforms. As NFLN continues to gain more HH, would not be surprised if more viewers turned there.

  • Chris

    I watched on NFL Network. I like those reporters better, but I do think Chris Berman is entertaining.

  • Max

    Commissioner just said at the beginning of tonight that 20 million ppl watched last night in total for what it’s worth.

  • brutony

    This article should be about who watched the Draft COMBINED, because I watch it on NFLNHD-much better, and they dont talk all the friggin time like Berman and Co!

  • Joseph

    The combined viewership on ESPN and the NFL Network of the NFL Draft outdrew any English-language broadcast network show Thursday (April 25th) except the “American Idol” results show and the CBS prime-time lineup.

    The NFL’s idea of moving the first rounds of the draft to Thursday (the biggest night of the prime-time TV week) and to the opening night of the May “sweeps” appears to have paid off brilliantly.

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