'Parks and Recreation' Ranks #1 among ABC, CBS, NBC and Fox in Men 18-34 In its Time Period

Categories: Network TV Press Releases

Written By

April 26th, 2013

parks cropped

via press release:

Thursday Results:
  • At 8 p.m. ET, “Community” averaged a 1.0/3 in 18-49 and 2.4 million viewers overall in a highly competitive time period versus CBS's "Big Bang Theory," Fox's "American Idol" and ABC's "Wife Swap."  Note that "Community" adds significant viewership via time-shifting, with the April 4 episode growing by 47 percent when going from these next-day "live plus same day" ratings (0.96) to "live plus seven day" results (1.41).
  • From 8:30-9 p.m. ET, a rebroadcast of “The Office” averaged a 0.9/3 in 18-49 and 1.8 million viewers overall.
  • From 9-9:31 p.m. ET, “The Office” (1.7/5 in 18-49, 3.1 million viewers overall) finished within 0.2 of a point of its prior original in 18-49 (1.9 on April 11), despite last week's "Office" preemption and the return of original competition from ABC and CBS last night (with both of those nets airing encores on April 11).  In the time period, "The Office" ranked #1 among ABC, CBS, NBC and Fox in men 18-34 (with 1.4 rating) and tied for #2 in adults 18-34 (1.7).  Note that "The Office" is a highly time-shifted series, with its April 4 telecast growing by 63 percent when going from these next-day "live plus same day" ratings (1.76) to "live plus seven day" results (2.86).
  • From 9:31-10:01 p.m. ET, "Parks and Recreation" delivered a 1.3/4 in 18-49 and 2.5 million viewers overall.  In the time period, "Parks and Recreation" ranked #1 among ABC, CBS, NBC and Fox in men 18-34 (with 1.2 rating).  Note that "Parks" adds significant viewership via time-shifting, with its April 4 telecast growing by 45 percent when going from these next-day "live plus same day" ratings (1.50) to "live plus seven day" results (2.17).
  • At 10:01 p.m. ET, “Hannibal” averaged a 1.0/3 in 18-49 and 2.4 million viewers overall.  "Hannibal"  maintained its 18-49 rating from half-hour to half-hour (1.0 vs. 1.0) and grew by 5 percent in total viewers (to 2.5 million from 2.3 million), while dramas on ABC and CBS declined half-hour to half-hour in both categories.  "Hannibal" is a highly time-shifted series, with its April 4 debut growing by 67 percent when going from these next-day "live plus same day" ratings (1.59) to "live plus seven day" results (2.66).
 
  • Chris

    NBC may not have much ratings love on Thursdays, but at least its comedies skew very, very young and more male than most network television shows. As a 23-year-old man, it’s no wonder I enjoy those shows.

  • RandyL

    Wow. honestly? This is easily the most pathetic press release I’ve ever seen. NBC is really trying to find ways to defend these horrible ratings?

  • senor chang

    @RandyL

    Honestly, the fact that The Office/Parks won in 18-34 is very surprising. That’s worth emphasizing. The rest, however, gives ABC press releases a run for their money.

  • Jamiestp

    Scraping the bottom of the barrel are we NBC?

  • BenA

    @Chris

    I’m 23 years old too. It’s a small world after all. :)

  • rob60990

    I thought POI was such a male skewing show. LOL

  • Doug

    NBC considers ABC to be “highly competitive” at 8pm with Wife Swap

    LOL!!

  • DenverDean

    “Highly competitive time period versus …. and ABC’s “Wife Swap.” LOL Interesting no mention of TVD, which is pretty competitive in demo in that time slot.

  • ILoveSitcoms

    Love Parks but I call BS.

  • ILoveSitcoms

    Sorry, further clarification, the numbers cited to give Parks that No. 1 rating don’t make sense.

  • Jacob

    Who writes these press releases. They think Hannibal getting a 1.0 rating is so much better than the 2.8 rating scandal got. NBC must heavily rely on those live plus seven day numbers.

  • Iggy

    “Heavily time shifted” means they put it in the wrong slot.

  • Hugh

    Nice!

  • Michael1

    If P&R didn’t spend so much time picking on Jerry and trying to ram Tom, Andy, and April down our throats, I might consider watching it again. They address a lot of issues that no other sitcom will touch, but the aforementioned baggage is kind of a deal-breaker for me. I guess those aren’t as much of an issue for males aged 18-34.

  • SJ

    Another 23-year-old male who’s a huge fan of the show here! :)

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