‘Parks and Recreation’ Ranks #1 among ABC, CBS, NBC and Fox in Men 18-34 In its Time Period

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via press release:

Thursday Results:
  • At 8 p.m. ET, “Community” averaged a 1.0/3 in 18-49 and 2.4 million viewers overall in a highly competitive time period versus CBS’s “Big Bang Theory,” Fox’s “American Idol” and ABC’s “Wife Swap.”  Note that “Community” adds significant viewership via time-shifting, with the April 4 episode growing by 47 percent when going from these next-day “live plus same day” ratings (0.96) to “live plus seven day” results (1.41).
  • From 8:30-9 p.m. ET, a rebroadcast of “The Office” averaged a 0.9/3 in 18-49 and 1.8 million viewers overall.
  • From 9-9:31 p.m. ET, “The Office” (1.7/5 in 18-49, 3.1 million viewers overall) finished within 0.2 of a point of its prior original in 18-49 (1.9 on April 11), despite last week’s “Office” preemption and the return of original competition from ABC and CBS last night (with both of those nets airing encores on April 11).  In the time period, “The Office” ranked #1 among ABC, CBS, NBC and Fox in men 18-34 (with 1.4 rating) and tied for #2 in adults 18-34 (1.7).  Note that “The Office” is a highly time-shifted series, with its April 4 telecast growing by 63 percent when going from these next-day “live plus same day” ratings (1.76) to “live plus seven day” results (2.86).
  • From 9:31-10:01 p.m. ET, “Parks and Recreation” delivered a 1.3/4 in 18-49 and 2.5 million viewers overall.  In the time period, “Parks and Recreation” ranked #1 among ABC, CBS, NBC and Fox in men 18-34 (with 1.2 rating).  Note that “Parks” adds significant viewership via time-shifting, with its April 4 telecast growing by 45 percent when going from these next-day “live plus same day” ratings (1.50) to “live plus seven day” results (2.17).
  • At 10:01 p.m. ET, “Hannibal” averaged a 1.0/3 in 18-49 and 2.4 million viewers overall.  “Hannibal”  maintained its 18-49 rating from half-hour to half-hour (1.0 vs. 1.0) and grew by 5 percent in total viewers (to 2.5 million from 2.3 million), while dramas on ABC and CBS declined half-hour to half-hour in both categories.  “Hannibal” is a highly time-shifted series, with its April 4 debut growing by 67 percent when going from these next-day “live plus same day” ratings (1.59) to “live plus seven day” results (2.66).
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