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TV Ratings Saturday: NASCAR Races to Victory, 'Smash' & 'Bet on Your Baby' Flat

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April 28th, 2013

Smash April 27

Scoreboard FOX CBS ABC NBC
Adults 18-49: Rating/Share 1.3/5 0.7/2 0.6/2 0.6/2
Total Viewers (million) 5.393 3.401 2.264 2.108

Due to the nature of live programming the ratings for FOX (MASCAR) are approximate and subject to more than the typical adjustments in the final numbers. See below for more information on these Fast Affiliate Ratings.

FOX was number one with adults 18-49 and with total viewers.

On FOX, NASCAR: Sprint Cup earned a 1.3 adults 18-49 rating down  7 percent from a 1.4 for the previous NASCAR  race on April 13.

On CBS, the sports documentary Mayweather scored a 0.4 adults 18-49 down 20 percent from Vegas's 0.5 in the timeslot last week. 48 Hours garnered a 0.9 down 10 percent from last week's 1.0 adults 18-49 rating.

On ABC,  Bet on Your Baby earned a 0.6 adults 18-49 rating, even with last week's final ratings.

On NBC, Smash matched its series low with a 0.4 adults 18-49 rating, even with last week .

Broadcast primetime ratings for Saturday, April 27, 2013

Time Net Show 18-49 Rating/Sh Viewers (millions)
8:00 FOX NASCAR (8-10PM) - Live 1.3/5 5.39
ABC Bet on Your Baby 0.6/2 2.55
NBC Smash 0.4/2 1.89
CBS Mayweather 0.4/2 1.73
9:00 CBS Criminal Minds - R 0.6/2 3.59
ABC Over The Hedge (9-11PM) 0.6/2 2.12
NBC The Voice - R 0.6/2 2.12
10:00 CBS 48 Hours 0.9/3 4.88
NBC Saturday Night Live - R 0.8/3 2.32

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Nielsen TV Ratings: ©2013 The Nielsen Company. All Rights Reserved.

Definitions:

Fast Affiliate Ratings: These first national ratings, including demographics, are available at approximately 11 AM (ET) the day after telecast, and are released to subscribing customers daily. These data, from the National People Meter sample, are strictly time-period information, based on the normal broadcast network feed, and include all programming on the affiliated stations, sometimes including network programming, sometimes not. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. For example, with a World Series game, Fast Affiliate Ratings would include whatever aired from 8-11PM on affiliates in the Pacific Time Zone, following the live baseball game, but not game coverage that begins at 5PM PT. The same would be true of Presidential debates as well as live award shows and breaking news reports.

Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.

Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. (See also, Rating, which represents tuning or viewing as a percent of the entire population being measured.)

Time Shifted Viewing – Program ratings for national sources are produced in three streams of data – Live, Live+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs. Live+Same Day (Live+SD) include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing. Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.

For more information see Numbers 101 and Numbers 102.

 
  • jp

    NASCAR on FOX has two more races that will air in primetime. Darlington ( Saturday May 11) and the Coca-Cola 600 (Sunday May 26). The numbers were pretty good for the race which was very wild and entertaining. SMASH is done. Too bad. NBC was really hoping this show would take off but to me they scheduled it on the wrong day and time.

  • Phil

    I watched the race!

  • Melissa

    It’s sad that Smash fell apart like this because it had a great cast and so much potential. It just never really had the quality to support it.

  • Erik

    When was the last time the four major broadcast stations ALL had original programming on Saturday at 8pm?!

  • MichaelChickless

    Smooshed

  • Melissa

    @Erik

    When was the last time the four major broadcast stations ALL had original programming on Saturday at 8pm?!

    Last week.

  • Joseph

    Supposedly, “Smash” in Jacksonville was pushed back to 1 A.M. EDT with the NBC station there showing a movie instead in that timeslot.

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