via press release:
Our Weather Channel interns got so excited about Tornado Week they wanted to recreate a Twitter-powered Tornado in our office - so we did, and sat them right in the middle of it! Now Weather fans and tweeters are in control of the winds. Every public mention of #TornadoWeek on Twitter raises the scale and boosts the winds. Consumers can even tweet at the interns using the @TornadoWeek handle. If we hit 1,000,000 mentions, we will turn up the wind for a full blown EF-5 tornado inside the Weather Channel studios in Atlanta.