The Weather Channel Subjects Its Interns to Twitter-Powered Tornado


via press release:

Our Weather Channel interns got so excited about Tornado Week they wanted to recreate a Twitter-powered Tornado in our office – so we did, and sat them right in the middle of it! Now Weather fans and tweeters are in control of the winds. Every public mention of #TornadoWeek on Twitter raises the scale and boosts the winds. Consumers can even tweet at the interns using the @TornadoWeek handle. If we hit 1,000,000 mentions, we will turn up the wind for a full blown EF-5 tornado inside the Weather Channel studios in Atlanta.

 Here is a link to the in-house tornado.
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