TV Ratings Sunday 'Once Upon a Time' Hits Low, 'The Amazing Race' Down, 'The Good Wife' Rises, 'Revenge' Returns Up

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April 29th, 2013

Revenge Identity April 28

Adults 18-49: Rating/Share 1.7/5 1.7/5 1.5/4 1.2/3 1.0/3
Adults 18-34: Rating/Share 1.9/6 0.8/3 1.1/4 0.7/2 0.9/3
Total Viewers (million) 3.595 9.595 5.727 4.135 2.832


 CBS  and FOX tied for number one among adults 18-49 while CBS was on top with total viewers.

On FOX, The Cleveland Show earned a 1.2 up 33 percent from last week's 0.9 adults 18-49 rating. The Simpsons scored a 2.0 adults 18-49 rating up 11 percent from a 1.8 on April 14. Bob's Burger's earned a 1.7 adults 18-49 rating, even with last week. Family Guy garnered a 2.5 adults 18-49 rating matching its performance on April 14. American Dad notched a 1.9 up  6 percent from last week's 1.8 adults 18-49 rating.

On CBS, 60 Minutes garnered a 1.5 down 21 percent from last week’s 1.9 adults 18-49 rating. The Amazing Race earned a 2.3 adults 18-49 rating down 4 percent from last week's 2.4. The season finale of The Good Wife scored a 1.6 up 7 percent from last week's 1.5 adults 18-49 rating.  The Mentalist notched a 1.5 down 6 percent from last week's 1.6 adults 18-49 rating.

On ABC, America's Funniest Home Videos earned a 1.5 adults 18-49 rating up 15 percent from last week’s season low 1.3.Once Upon a Time scored a series low 2.0 adults 18-49 rating down 5 percent from last week’s 2.1. Revenge returned to a 1.7 adults 18-49 rating up 13 percent from a 1.5 on Easter but down 6 percent from a 1.8 for its most recent non-holiday original. Your predictions were too optimistic. Red Widow earned a series low 0.7 adults 18-49 rating down 30 percent from a 1.0 on Easter and 42 percent from a 1.2 on March 24.

On NBC, All-Star Celebrity Apprentice scored a 1.5 down 6 percent from last week's 1.6 adults 18-49 rating.

Broadcast primetime ratings for Sunday, April 28, 2013:

Time Net Show 18-49 Rating/Share Viewers (Millions)
7:00 CBS 60 Minutes 1.5/5 11.59
ABC America's Funniest Home Videos 1.5/5 6.43
NBC The Voice - R (7-9PM) 1.1/3 3.28
FOX The Simpsons - R 0.9/3 2.10
7:30 FOX The Cleveland Show 1.2/4 2.63
8:00 CBS  The Amazing Race 2.3/6 9.09
ABC  Once Upon A Time 2.0/6 7.04
FOX  The Simpsons 2.0/6 4.48
8:30 FOX Bob's Burgers 1.7/5 3.49
9:00 FOX Family Guy 2.5/7 4.90
ABC Revenge 1.7/4 5.93
CBS The Good Wife - Season Finale 1.6/4 9.01
NBC Celebrity Apprentice (9-11PM) 1.5/4 4.99
9:30 FOX American Dad 1.9/5 3.97
10:00 CBS The Mentalist 1.5/4 8.69
ABC Red Widow 0.7/2 3.52

Nielsen TV Ratings: ©2013 The Nielsen Company. All Rights Reserved.



Fast Affiliate Ratings: These first national ratings, including demographics, are available at approximately 11 AM (ET) the day after telecast, and are released to subscribing customers daily. These data, from the National People Meter sample, are strictly time-period information, based on the normal broadcast network feed, and include all programming on the affiliated stations, sometimes including network programming, sometimes not. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. For example, with a World Series game, Fast Affiliate Ratings would include whatever aired from 8-11PM on affiliates in the Pacific Time Zone, following the live baseball game, but not game coverage that begins at 5PM PT. The same would be true of Presidential debates as well as live award shows and breaking news reports.

Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.

Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. (See also, Rating, which represents tuning or viewing as a percent of the entire population being measured.)

Time Shifted Viewing – Program ratings for national sources are produced in three streams of data – Live, Live+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs. Live+Same Day (Live+SD) include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing. Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.

For more information see Numbers 101 and Numbers 102.

  • Kate

    There are too many characters on OUAT. They need to focus on a group for a while and not jump among 40 different storylines. I found it annoying and dropped the show.

    Glad to see Revenge is up! What does all this mean for Nashville’s chances of renewal?

  • The End


    Would rather they focused more on the Season 1 cast personally. More Dwarfs, Blue Fairy, Ruby/Red, Granny, Regina etc. Less characters introduced for the sake of it.

  • Richard Steven Hack

    It’s hard for me to comment on OUAT show quality since I was never that impressed by the show in season one. It’s not a show that compels me to watch, although I have seen some compelling moments in various episodes – usually around Carlyle and Parilla.

    CLearly, Carlyle and Parilla are the anchors of the show. Without them, the show would tank in a week. I’ve never liked casting Ginnifer Goodwin as Snow. When she’s the heroic warrior Snow in the Enchanted Forest, she’s not too bad; In Storybrooke she’s boring as hell. And someone named Snow shouldn’t even be a brunette rather than blonde. I also hate her Storybrooke hairstyle! :-) Josh Dallas is one the least charismatic “heroes” I’ve ever seen in any media. Jennifer Morrison is mostly boring. Hook and Cora were good – again, a Brit actor in O’Donoghue and an experienced actor in Barbara Hershey. The rest of the characters exist only to provide backdrop for the five leads and are mostly forgettable except for Emilie de Ravin as Belle.

    The show overall gives me the feeling that once the curse was broken and the characters recovered their identities, the writers had no idea where to go with it. The overall notion of having the town have to deal with the outside world is not bad on the face of it, but I think it was done in a fairly boring way with fairly boring characters. The two new outsiders are boring and Neal is as boring as Jennifer – so maybe they are suited for each other. :-)

    In this episode they introduced a machine that controls magic? Seriously? From the description, it sounds like the writers have once again jumped to nanotechnology as a deus ex machina. Which is lame.

    I assume next season will be about getting back to the Enchanted Forest without destroying Storybrooke. But then where do they go for season four – which they’ll likely get for syndication reasons. I suppose they could spend the last season entirely in the Enchanted Forest finally resolving the battle between Rumple and Regina. That would make sense.

  • Nathan

    Rob is so jealous of Scandal. Rob, ABC will continue to hype up the show, and expect 80,000 promos the week of the season finale.

    I’ve never come across someone so jealous of Scandal’s ratings…

    & like what Melissa said, Max was right!

  • Melissa

    @Richard Steven Hack

    And someone named Snow shouldn’t even be a brunette rather than blonde.

    That was a joke, right?

  • Luke

    OUAT and Revenge numbers are disappointing

  • OodlesofNoodles


    I know you were joking, but Snow White being a brunette was part of the original fairy tale. Skin as white as snow, hair black as ebony, and lips red as blood.

  • Fred


    Loved your assessment of OUAT.
    Although I’m a fan of the show., I appreciate your intelligent critique.
    Btw Im a different Fred from the one that had words with you last week.

  • rob60990

    so jealous of a show that has yet to crack a 3.0. lmao!

  • Melissa


    so jealous of a show that has yet to crack a 3.0. lmao!

    I’m not a huge fan of Scandal either, and I agree that it’s being propped up by Grey’s Anatomy and heavy promotion, but you can’t deny that it’s been posting impressive raw numbers in 2013.

  • Van

    Sunday ratings suck all around! what’s happening??

  • ABCFanatic2013

    Oh Once Upon a Time / Revenge.

    I don’t think they will reach season 4. Wrap it up writers!

  • aciel

    im not a fan of scandal but looking at the scandal has been hitting high ratings and is one of the only few shows on abc thats doing so well so i go to give props to scandal but however i do agree abc constanstly promotes scandal and not to mention scandal is mentioned in every greys promo.

  • theCroupt

    I quit watching OUaT a while ago and though I sometimes tune in and watch a few minutes, I have no desire to sit through anymore episodes. Actually, it’s kind of jarring when I do watch scenes because I never noticed in the first season how bad some of the acting is, and how cheesy a lot of the effects and costumes (or maybe that’s just gotten worse in season 2).

    Here’s the thing, I prefer serials and watch soap operas and have no problems jumping into the middle of plots. I know I must be unusual in that regard because people go on and on about the confusing nature of missing episodes in highly serialized shows, but to me, Once isn’t difficult to jump into if you’ve already watched the first season. So, I really don’t think people abandoned it just because they missed an episode or two.

    Revenge strikes me as even more easy to follow and jump into. It’s “highly serialized” in the classic soap sense–a lot is going on but the narrative isn’t subtle. I’ve only watched a couple of episodes and that was starting this season but the commercials alone give enough away that I was able to follow along in those episodes quite easily. What this tells me is that people who bailed on this show aren’t coming back because they just don’t want to.

  • The End


    Add to that the sheer number of episodes that start off well, even have a few moments of brilliance, but are ultimately let down by poor/sloppy writing. Lost count the amount of times I’ve thought hey, this episode is getting good, then suddenly a completely ridiculous case of bad writing rears its ugly head.

    Still think they should slash a lot of the writers in the Once staff and recruit some new faces with experience with fantasy/drama shows that can write a half decent episode.

    It’l genuinely make the difference between Once ending on Season 4 when the magical 88 episodes has been hit and Once going on beyond this to a Season 5,6,7,8.

  • Liz

    Poor OUAT…never should have killed August.

  • Claudia

    I feel bad for OUAT its a show I used to like a lot, but gave up on the middle of Season 2, got too boring and too many stories and not really a good couple to ship anymore. Thank goodness for BATB I got my fix every week on fairy tales and shipping a couple. :)

  • Rebecca

    Technically August isn’t dead…he was just turned back into Pinocchio as a little boy. But the August we all knew and loved is gone, yep.
    I was going to jump in and say why Snow White is brunette but @OodlesofNoodles beat me to it by several hours, lol. Plus, the Disney Snow White has all the same features.

  • Rebecca

    I know a handful of people who are way behind on OUAT episodes (haven’t seen much of season two but are catching up slowly) and one of them started with the beginning of season one recently on dvd/Netflix, so all is not lost – the show still gains fans. Unfortunately they don’t have Nielsen boxes, and neither do I.

  • bobby

    These numbers are not accurate you tools..ppl watch most shows on abc and nbc dvrd or on demand or streaming..the only real losers are cbs shows that may be close to accurate since the only ppl who watch their dramas have no desire for something different to succeed unless it involves some sort of simple police dramas which are so done for unless you are over the age of 40..stop thinking these numbers are accurate and getting all excited when The Good Wife does good and Once Upon a Time doesnt..trust me..more ppl r watching it than you know.

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