TV Ratings Sunday 'Once Upon a Time' Hits Low, 'The Amazing Race' Down, 'The Good Wife' Rises, 'Revenge' Returns Up

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April 29th, 2013

Revenge Identity April 28

Adults 18-49: Rating/Share 1.7/5 1.7/5 1.5/4 1.2/3 1.0/3
Adults 18-34: Rating/Share 1.9/6 0.8/3 1.1/4 0.7/2 0.9/3
Total Viewers (million) 3.595 9.595 5.727 4.135 2.832


 CBS  and FOX tied for number one among adults 18-49 while CBS was on top with total viewers.

On FOX, The Cleveland Show earned a 1.2 up 33 percent from last week's 0.9 adults 18-49 rating. The Simpsons scored a 2.0 adults 18-49 rating up 11 percent from a 1.8 on April 14. Bob's Burger's earned a 1.7 adults 18-49 rating, even with last week. Family Guy garnered a 2.5 adults 18-49 rating matching its performance on April 14. American Dad notched a 1.9 up  6 percent from last week's 1.8 adults 18-49 rating.

On CBS, 60 Minutes garnered a 1.5 down 21 percent from last week’s 1.9 adults 18-49 rating. The Amazing Race earned a 2.3 adults 18-49 rating down 4 percent from last week's 2.4. The season finale of The Good Wife scored a 1.6 up 7 percent from last week's 1.5 adults 18-49 rating.  The Mentalist notched a 1.5 down 6 percent from last week's 1.6 adults 18-49 rating.

On ABC, America's Funniest Home Videos earned a 1.5 adults 18-49 rating up 15 percent from last week’s season low 1.3.Once Upon a Time scored a series low 2.0 adults 18-49 rating down 5 percent from last week’s 2.1. Revenge returned to a 1.7 adults 18-49 rating up 13 percent from a 1.5 on Easter but down 6 percent from a 1.8 for its most recent non-holiday original. Your predictions were too optimistic. Red Widow earned a series low 0.7 adults 18-49 rating down 30 percent from a 1.0 on Easter and 42 percent from a 1.2 on March 24.

On NBC, All-Star Celebrity Apprentice scored a 1.5 down 6 percent from last week's 1.6 adults 18-49 rating.

Broadcast primetime ratings for Sunday, April 28, 2013:

Time Net Show 18-49 Rating/Share Viewers (Millions)
7:00 CBS 60 Minutes 1.5/5 11.59
ABC America's Funniest Home Videos 1.5/5 6.43
NBC The Voice - R (7-9PM) 1.1/3 3.28
FOX The Simpsons - R 0.9/3 2.10
7:30 FOX The Cleveland Show 1.2/4 2.63
8:00 CBS  The Amazing Race 2.3/6 9.09
ABC  Once Upon A Time 2.0/6 7.04
FOX  The Simpsons 2.0/6 4.48
8:30 FOX Bob's Burgers 1.7/5 3.49
9:00 FOX Family Guy 2.5/7 4.90
ABC Revenge 1.7/4 5.93
CBS The Good Wife - Season Finale 1.6/4 9.01
NBC Celebrity Apprentice (9-11PM) 1.5/4 4.99
9:30 FOX American Dad 1.9/5 3.97
10:00 CBS The Mentalist 1.5/4 8.69
ABC Red Widow 0.7/2 3.52

Nielsen TV Ratings: ©2013 The Nielsen Company. All Rights Reserved.



Fast Affiliate Ratings: These first national ratings, including demographics, are available at approximately 11 AM (ET) the day after telecast, and are released to subscribing customers daily. These data, from the National People Meter sample, are strictly time-period information, based on the normal broadcast network feed, and include all programming on the affiliated stations, sometimes including network programming, sometimes not. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. For example, with a World Series game, Fast Affiliate Ratings would include whatever aired from 8-11PM on affiliates in the Pacific Time Zone, following the live baseball game, but not game coverage that begins at 5PM PT. The same would be true of Presidential debates as well as live award shows and breaking news reports.

Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.

Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. (See also, Rating, which represents tuning or viewing as a percent of the entire population being measured.)

Time Shifted Viewing – Program ratings for national sources are produced in three streams of data – Live, Live+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs. Live+Same Day (Live+SD) include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing. Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.

For more information see Numbers 101 and Numbers 102.

  • gerry

    tgw was tight last night!

    i think revenge will hit a 2 again in may.

  • http://tvbythenumbers.com Sara Bibel

    Thanks @Richard Steven Hack & Josh for catching the typo.

  • The End

    @Skylar James

    Won’t make a difference, infact it will likely do worse on Monday. Please see my point, and the point made by others about the decline in quality of this season.

  • BlueAndGreenHair (former BigFlop)

    ABC should cancel ABC

  • Notonlyyou

    Once Upon a Titanic

  • omabin

    I don’t see why people refuse to believe that scheduling was a big part of the problem for both shows. Sure, there have been issues with quality or else things wouldn’t have keep dropping but please saying that scheduling wasn’t an issue is insane. They put them three staight weeks against insane competition when they just couldn’t not be hit. These are not procedural (Castle) or even semi procedural (Grey’s) shows that can recover from 3 weeks of not viewing it, they won’t recover!

    Look at the ratings:
    – 3.9/3.2
    – 3.4/2.6 [Post Premiere Drop]
    – 3.0/ 2.6
    – 3.3/ 2.8
    – 3.4/2.7
    – 3.5/2.7
    – 2.7/2.5
    – 3.1/2.2
    – 3.1/2.4
    – 3.1/2.4
    So, excluding the premiere and 1 outlier for each, both shows were in the 3.4-3.0 and 2.8-2.4 range until here.
    Then look what happened:
    – Golden Globes Night: 2.8/2.0
    – NFL Night: 2.4/1.7
    – Grammy Awards Night: 2.2/1.4
    These three weeks were such a major turning point! Revenge dropped 40% from its lower bound 2.4 and Once Upon a Time dropped almost 30% from its lowest 30% bound!! And guess what? They never went higher than the awards season again:
    – 2.4/1.8
    – 2.2/2.0
    – 2.3/1.8
    – 2.3/1.8
    – 2.2/1.5 [Revenge aired sans OUAT and facing TWD finale and GOT premiere]
    – 2.1/1.7
    – 2.0

    So…please explain to me how is scheduling not behind this! I don’t say that quality hasn’t played a role either, of course it has. But the fact is that there was no declining trend AT ALL before the awards season. Then, all of the sudden, it just so happened that exactly during the three weeks in which there were major events, people realized that they didn’t like the shows anymore? I don’t think so.. Data don’t lie. It is a clear combination of both scheduling and quality, but I still say that scheduling played, by far, the biggest role.

  • Skylar James

    @The End: that is subjective.

  • eridapo

    Wait on the descrition it says OUAT got a 1.0 when it is suppose to get a 2.0.

    typo or Sara’s wishful thinking….

  • RyanCanada

    hello bill what the heck happened to OUAT and Revenge? they premiere really high but just died? how? didnt OUAT have a 3.9 demo?? and revenge a 3.0 during the season permiere?

  • Holly


    If only they took into account DVR+7 viewing numbers when renewing shows.

    Since they only make money off the C3 ratings, that’s what they will use to decide whether it is profitable to renew it.

  • Fred

    ABC has officially collapsed on SUNDAY. The 8:00-11:00 timeslots need to be rehashed next fall.
    The only bright spot was AFHV at 7:00 tying for first place with 60min.
    If a 1.5 is a bright spot and most likely the most profitable program on Sunday, there are serious problems.

  • forg

    DH ended in the right time. At least it ended on good ratings, if they dragged it to a 9th season, who knows it could be under 2.0 right now considering how Once collapsed this year. And seriously though DH story is going nowhere for the last 4 seasons or so. But what’s missing from this ABC lineup is the comedy DH had. OUAT and Revenge are too serious

  • TheFrenchGuy

    I don’t know how Once Upon a Time will last. It needs 4 seasons for syndication and there is no doubt it will get it but after season 4 things will be hard.

  • Skylar James

    @omabin: exactly!

  • Dan S

    Regarding OUAT I think it should be scheduled behind the new SHIELD which is almost guaranteed a series order. My personal belief is DWTS should move to Sun followed by Nashville & return Revenge to Wed at 10pm.

  • Raul

    I AGREE!

  • israelCD

    ABC’s stupid schedule has killed Once Upon A Time and REVENGE !

  • TimsDale4ever

    aclel — maybe because people don’t like it????

  • eridapo

    I was on the camp that scheduling was the problem with OUAT and Revenge, but I now believe it is something more fundamental — the writing. You not only see the complaints on this site, but you see them at other entertainment sites as well. The complaints are similar.. poor storytelling, too convoluted story lines, introduction of too many unnecessary characters, and main characters that aren’t compelling.

  • Ann

    Would ABC move Once to a different night?

    I also think there’s been a real lack of romance, which is surprising because that’s what a lot of people like about Fairytales. None of their true love couples and popular couples are even allowed to kiss each other. Yet, they have been giving sexy scenes, kissing stuff to non-couples who no one cares about. It’s gotten to be bizarre, imo.

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