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TV Ratings Sunday 'Once Upon a Time' Hits Low, 'The Amazing Race' Down, 'The Good Wife' Rises, 'Revenge' Returns Up

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April 29th, 2013

Revenge Identity April 28

Scoreboard FOX CBS ABC NBC UNI
Adults 18-49: Rating/Share 1.7/5 1.7/5 1.5/4 1.2/3 1.0/3
Adults 18-34: Rating/Share 1.9/6 0.8/3 1.1/4 0.7/2 0.9/3
Total Viewers (million) 3.595 9.595 5.727 4.135 2.832

 

 CBS  and FOX tied for number one among adults 18-49 while CBS was on top with total viewers.

On FOX, The Cleveland Show earned a 1.2 up 33 percent from last week's 0.9 adults 18-49 rating. The Simpsons scored a 2.0 adults 18-49 rating up 11 percent from a 1.8 on April 14. Bob's Burger's earned a 1.7 adults 18-49 rating, even with last week. Family Guy garnered a 2.5 adults 18-49 rating matching its performance on April 14. American Dad notched a 1.9 up  6 percent from last week's 1.8 adults 18-49 rating.

On CBS, 60 Minutes garnered a 1.5 down 21 percent from last week’s 1.9 adults 18-49 rating. The Amazing Race earned a 2.3 adults 18-49 rating down 4 percent from last week's 2.4. The season finale of The Good Wife scored a 1.6 up 7 percent from last week's 1.5 adults 18-49 rating.  The Mentalist notched a 1.5 down 6 percent from last week's 1.6 adults 18-49 rating.

On ABC, America's Funniest Home Videos earned a 1.5 adults 18-49 rating up 15 percent from last week’s season low 1.3.Once Upon A Time scored a series low 2.0 adults 18-49 rating down 5 percent from last week’s 2.1. Revenge returned to a 1.7 adults 18-49 rating up 13 percent from a 1.5 on Easter but down 6 percent from a 1.8 for its most recent non-holiday original. Your predictions were too optimistic. Red Widow earned a series low 0.7 adults 18-49 rating down 30 percent from a 1.0 on Easter and 42 percent from a 1.2 on March 24.

On NBC, All-Star Celebrity Apprentice scored a 1.5 down 6 percent from last week's 1.6 adults 18-49 rating.

Broadcast primetime ratings for Sunday, April 28, 2013:

Time Net Show 18-49 Rating/Share Viewers (Millions)
7:00 CBS 60 Minutes 1.5/5 11.59
ABC America's Funniest Home Videos 1.5/5 6.43
NBC The Voice - R (7-9PM) 1.1/3 3.28
FOX The Simpsons - R 0.9/3 2.10
7:30 FOX The Cleveland Show 1.2/4 2.63
8:00 CBS  The Amazing Race 2.3/6 9.09
ABC  Once Upon A Time 2.0/6 7.04
FOX  The Simpsons 2.0/6 4.48
8:30 FOX Bob's Burgers 1.7/5 3.49
9:00 FOX Family Guy 2.5/7 4.90
ABC Revenge 1.7/4 5.93
CBS The Good Wife - Season Finale 1.6/4 9.01
NBC Celebrity Apprentice (9-11PM) 1.5/4 4.99
9:30 FOX American Dad 1.9/5 3.97
10:00 CBS The Mentalist 1.5/4 8.69
ABC Red Widow 0.7/2 3.52

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Nielsen TV Ratings: ©2013 The Nielsen Company. All Rights Reserved.

 

Definitions:

Fast Affiliate Ratings: These first national ratings, including demographics, are available at approximately 11 AM (ET) the day after telecast, and are released to subscribing customers daily. These data, from the National People Meter sample, are strictly time-period information, based on the normal broadcast network feed, and include all programming on the affiliated stations, sometimes including network programming, sometimes not. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. For example, with a World Series game, Fast Affiliate Ratings would include whatever aired from 8-11PM on affiliates in the Pacific Time Zone, following the live baseball game, but not game coverage that begins at 5PM PT. The same would be true of Presidential debates as well as live award shows and breaking news reports.

Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.

Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. (See also, Rating, which represents tuning or viewing as a percent of the entire population being measured.)

Time Shifted Viewing – Program ratings for national sources are produced in three streams of data – Live, Live+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs. Live+Same Day (Live+SD) include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing. Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.

For more information see Numbers 101 and Numbers 102.

 
  • Diane

    @Ryne…I also thought TM was a good episode last night. I will never look at LaRoche the same way again. Surprised it didn’t have a better rating. Fingers crossed for adjustment up!

  • A very true TV fan 1986

    I want Revenge to be put back on Wednesdays where it started last season. ABC made a very dumb choice putting it on Sundays.

  • Fred

    Millions of fans gave up on OUAT and REVENGE earlier this season.
    Even if the quality improved for both shows recently, its not easy to get those fans back. That’s the big downside for serial shows.
    When a procedural slack off its an entirely different story. Much easier for viewers to return and procedurals have better audience retention.

  • A very true TV fan 1986

    I also want The Mentalist back on Thursdays! Putting it on Sundays was one of the most stupidest things CBS had done.

  • Holly

    @Ryne,

    Would love to see The Mentalist on a new night in the fall.

    Be careful what you wish for. The only other real option for The Mentalist is Friday.

    I think it was a mistake to move from Thursday.

    Was the move good for The Mentalist? No. But it was still the best move for the network. Launching a new show on Sundays after The Good Wife would have set it up to fail. It made much more sense to move an established show there and launch the new show on Thursday.

  • SJ

    OK for Revenge, all things considered. It was a stupid decision to move it to Sundays. If it had only stayed on Wednesdays it would still be getting 2.5-2.7s, but oh well… The best I can hope for now is that it goes up to a 1.8 in the finals and if we’re lucky closes with the 2.1 rating it had for last season’s finale.

    I have to agree re: Once, that the drop is partially due to sloppy storytelling. The biggest problem is the fairy tale storylines. As long as they’re in Storybrooke, they’re fine. But the cutting back and forth to fairy tale land now that the curse is broken is just confusing. I, personally, had the toughest time distinguishing between past and present fairy tale stories in the first part of the season.

    OK for The Good Wife. Amazing Race down but not out.

  • Michael

    Gary treated Lisa terribly last night on Apprentice.

  • Ashley

    Let me clarify my statement of OUAT IS PLUMMETING. I was an AVID fan of OUAT in season 1. From the highs and averages they used to pull in, their ratings are plummeting. I used to be so happy when they were in the 3s. Now, most people would be jumping up and down if they get 2.5+. Yes, I am well aware it’s one of ABCs higher scripted show. Okay, very sad saying that. Yes, I know it will come back next season. And I am not wishing it to do bad. Actually, like some posters have said, the writing and plot just went downhill. The “magic” from season one disappeared. I tried watching season 2, but couldn’t get into all the new characters. I think the show bit off more than it can chew and lost many viewers on the way. Personally, I think it has nothing to do with scheduling. Think about it, if you love the show, you will follow it. Also, how can it be a scheduling problem when it’s in the exact same time slot as season one? It’s a shame b/c OUAT was one of the few shows I loved last year.

  • BryBry

    Well 1 more episode + 2-hour finale for Revenge and then we can put this whole season behind us. I haven’t hated this season like most have, but I would prefer next season being more like season one. Let’s hope the new show runner gives us a return-to-basics and better audio so we can hear whispers (and Mr. Mumbles Aiden) better. I really hope the Initiative thing never shows its ugly head again after this season finale.

    The whole Falcon thing was fun this episode, but rushed at the same time. I’m hoping the reason things are getting rushed is so next season can start fresh with new storylines and leave these second season ones behind. Nice to see Ems and Nolan acting more like S1 and I always enjoy the snark between Conrad and Victoria. Was nice to see Daniel shirtless at the beginning of the episode and then Aiden shirtless at the end. Both are nice, but I think I prefer Aiden.

    As to who dies in the finale, Ashley would be my first guess, then maybe Charlotte or Decklan. I didn’t like Deck in season 1 but I grew to like him this season so hope it’s Charlotte if not Ashley.

  • Wright

    It’s spring. OUAT ratings will be higher next fall.I’m not worried. It’s still the best show on Sunday now that TWD isn’t on.

  • reiaod

    cancel wife already

  • Ryne

    @Holly

    What about moving The Mentalist back to Tuesday@ 10? Everything they have put there in recent years has been less than stellar.

    Also, if they launch the new NCIS Red show, they may not want to have a 3 block hour of all NCIS shows.

  • Josh

    Exactly – if OUAT and Revenge get 3rd seasons… they will “likely” get a 4th season for syndication purposes (unless the ratings fall to horrid levels)…

  • AA

    Great for revenge. Once and Revenge should just stay paired up until both ends.

  • Holly

    @Ryne,

    And where do you propose they premiere their new shows?

  • DW

    i’m one of those people that dropped ABC’s sunday night. there is too much on and i needed to cut something back . i did with revenge last year 7 minutes of good stuff then 5 mins of everything coming out in the last act and 28 minutes of no story. with OUAT it was out of just cutting back on television time.

  • Eva_Baby

    Well I can’t speak to OUAT but I am a Revenge fan and follow a few discussion boards for the show and the overall opinion of the show, even among die-hard fans, is simply that the show was not as good as last year. They gave a show about a girl setting out to avenge her father’s death and going about it in an exciting way that required tuning in the next week to see who she would target next. This year we got away from that and instead were dropped into an Byzantine plot with characters we didn’t care about.

    It was confusing and worse, it was boring. As a result many fans have given up watching live and not even bothering to catch it on DVR unless they hear the episode was good.

    Now we learn that the show runner quit? was fired? because he couldn’t really/didn’t want to write a 22-episode show. Revenge’s problems may have been exacerbated by scheduling, but it’s rating plunge goes far beyond just scheduling issues.

  • Josh

    If ABC picks up the Once: Wonderland spinoff (from Once Upon a Time) then both those shows will be on the same day you would have to think.

    I would guess ONCE: Wonderland would go at 8pm and OUAT at 9pm.

    If that’s the case, I would have a hard time thinking they will keep Revenge with both those shows — WAY too different of an audience (even though I watch and like both).

    I could see them moving Scandal and Revenge to the same nights…

  • mugzy

    once upon a time was good! it probably dropped cause of last weeks terrible episode!

  • Ryne

    @Holly

    They could move 5-0, if NCIS Red gets to 9pm on tues, that is another new show, will they try another friday show? who knows.

    In my opinion the only 10pm shows that will definitely stay where they are is CSI and Blue Bloods the rest could be moved (not will be moved)

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