Among Adults 18-34, Univision Ranks #2, Outperforming ABC, CBS, and NBC

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via press release:

Among Adults 18-34, Univision Ranks #2, Out-performing ABC, CBS, and NBC

Marks Thirteenth Consecutive Week Network Ranks #4 or Higher Among Demo

Awards Show “Premios TVyNovelas” Helps Network Rank #2 in Time Period Among Adults 18-34, Ahead of ABC, CBS, and NBC

Univision Broadcast Prime Highlights Week of April 22 to April 28, 2013

 

 

  • · For the entire week (M-SU), Univision ranked #2 among Adults 18-34, out-delivering ABC, CBS, and NBC. This marks the thirteenth consecutive week where Univision ranked #4 or higher among Adults 18-34.

 

  • · Season to date among Adults 18-49, Univision increased +1% over prior year while the E-L broadcast networks decreased (FOX -22%, ABC -9%, NBC -7%, CBS -3%).

 

  • · On Monday night, Univision ranked as the #3 network among Adults 18-34 and #4 among Adults 18-49, out-delivering CBS. Univision’s entire primetime lineup ranked among the top 10 programs for both demographics.

 

  • · On Tuesday night, Univision ranked as the #2 network among Adults 18-34 and #3 among Adults 18-49, out-delivering FOX and ABC in each demographic. Univision’s entire primetime lineup ranked among the top 10 programs for both demographics.

 

  • · On Wednesday night, Univision ranked as the #2 network among Adults 18-34 and #3 among Adults 18-49, out-delivering ABC and NBC in each demographic. Univision’s entire primetime lineup ranked among the top 10 programs for Adults 18-34; top 15 for Adults 18-49.

 

  • · On Thursday night, Univision ranked as the #4 network among both Adults 18-34 and Adults 18-49, out-delivering NBC in each demographic. Univision’s entire primetime lineup ranked among the top 15 programs for both demographics.

 

  • · On Friday, Univision ranked as the #1network among both Adults 18-34 and Adults 18-49. Univision’s entire primetime lineup ranked among the top 5 programs for both demographics.

 

  • · Airing “Sabado Gigante” (Giant Saturday), Univision ranked #2 among both Adults 18-34 and Adults 18-49, out-delivering ABC, CBS, and NBC in each demographic. “Sabado Gigante” saw increases over the prior week among Total Viewers 2+ (2.3 Million, +15%), Adults 18-49 (945,000, +23%), and Adults 18-34 (404,000, +34%). Also, it ranked among the top 10 programs of the evening for each demographic.

 

  • · On Sunday night, Univision ranked #3 among Adults 18-34, out-delivering CBS and NBC. Also, Univision’s entire primetime lineup ranked among the top 20 programs for Adults 18-34 and Adults 18-49.

 

ü At 7 p.m., “Nuestra Belleza Latina” (Our Latin Beauty) averaged 2.4 Million Total Viewers 2+, 1.1 Million Adults 18-49, and 487,000 Adults 18-34.

 

ü Following “NBL” at 9 p.m., the award show “Premios TVyNovelas” averaged 3.6 Million Total Viewers 2+, 1.8 Million Adults 18-49, and 744,000 Adults 18-34. During the 2.5 hr airing, Univision ranked as the #2 network among Adults 18-34, out-delivering ABC, CBS, and NBC.

 

  • · At 8 p.m., Univision’s novela “Porque El Amor Manda” (Because Love Rules) helped Univision rank as the #3 network for the hour (M-F) among Adults 18-34 and #4 among Adults 18-49. The novela averaged 3.7 Million Total Viewers 2+, 2.0 Million Adults 18-49, and 985,000 Adults 18-34.

 

  • · Univision’s 9 p.m. novela “Amores Verdaderos” (True Love) helped Univision rank as the #2 network for the hour (M-F) among Adults 18-34 and #3 among Adults 18-49. “Amores Verdaderos” averaged 4.3 Million Total Viewers 2+, 2.4 Million Adults 18-49, and 1.1 Million Adults 18-34.

 

  • · Univision’s 10 p.m. novela “Que Bonito Amor” (Beautiful Love) helped Univision rank as the #1 network for the hour (M-F) among Adults 18-34 and #3 among Adults 18-49. The novela averaged 3.4 Million Total Viewers 2+, 1.8 Million Adults 18-49, and 847,000 Adults 18-34.

 

 

Broadcast Prime Network Rankers – Week of April 22 to April 28, 2013

 

 

 

A18-34

A18-34

A18-34

A18-49

A18-49

A18-49

T12-17

T12-17

T12-17

RANK

NETWORK

Live+SD US AA%

Live+SD US SHR

Live+SD AA(000)

RANK

NETWORK

Live+SD US AA%

Live+SD US SHR

Live+SD AA(000)

RANK

NETWORK

Live+SD US AA%

Live+SD US SHR

Live+SD AA(000)

1

FOX

1.5

5

1008

1

FOX

1.9

6

2376

1

FOX

1

4

244

2

UNI

1.2

4

835

2

CBS

1.7

5

2187

2

UNI

0.8

3

193

3

NBC

1.2

4

798

3

NBC

1.6

5

2035

3

NBC

0.8

3

185

4

ABC

1

4

701

4

ABC

1.5

5

1912

4

ABC

0.7

3

179

5

CBS

0.9

3

625

5

UNI

1.4

4

1806

5

CBS

0.7

3

169

6

TEL

0.6

2

432

6

TEL

0.7

2

862

6

CW

0.4

2

90

7

CW

0.5

2

319

7

CW

0.5

2

666

7

TEL

0.3

1

63

8

UMA

0.2

1

146

8

UMA

0.2

1

285

8

UMA

0.1

0

22

9

ETV

0

0

29

9

ETV

0.1

0

99

9

ETV

0

0

4

10

AZA

0

0

20

10

AZA

0

0

47

10

AZA

0

0

3

11

MFX

0

0

8

11

MFX

0

0

24

11

MFX

0

0

2

K2-11

K2-11

K2-11

HHLD

HHLD

HHLD

P2+

P2+

P2+

K2-11

K2-11

K2-11

HHLD

HHLD

HHLD

P2+

P2+

P2+

RANK

NETWORK

Live+SD US AA%

Live+SD US SHR

Live+SD AA(000)

RANK

NETWORK

Live+SD US AA%

Live+SD US SHR

Live+SD AA(000)

RANK

NETWORK

Live+SD US AA%

Live+SD US SHR

Live+SD AA(000)

1

UNI

1.1

5

447

1

CBS

5.6

9

6385

1

CBS

3

8

8706

2

FOX

0.8

3

299

2

ABC

4.2

7

4766

2

ABC

2.2

6

6435

3

ABC

0.6

3

255

3

FOX

3.7

6

4225

3

FOX

2.1

6

6056

4

NBC

0.6

2

223

4

NBC

3.3

5

3735

4

NBC

1.8

5

5082

5

CBS

0.5

2

188

5

UNI

1.8

3

2111

5

UNI

1.2

3

3433

6

TEL

0.4

2

148

6

CW

0.9

1

997

6

TEL

0.5

1

1495

7

CW

0.3

1

113

7

TEL

0.8

1

917

7

CW

0.5

1

1365

8

UMA

0.2

1

81

8

UMA

0.3

0

320

8

UMA

0.2

0

507

9

ETV

0

0

11

9

ETV

0.1

0

141

9

ETV

0.1

0

205

10

AZA

0

0

5

10

AZA

0.1

0

59

10

AZA

0

0

86

11

MFX

0

0

2

11

MFX

0

0

39

11

MFX

0

0

53

 

Source: The Nielsen Company, NPM, Live+SD data (except STD, which is based on Most Current); Current Week (4/22-4/28/13), Previous Week (4/15-4/21/13), Season to date (9/24/12-4/28/13) vs. (9/19/11-4/29/12). M-Sat 8p.m.-11p.m, Sun 7p.m.-11p.m.; Program rank includes programs duration >29 minutes.

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