‘CBS Evening News With Scott Pelley’ Posts Double-Digit Year-to-Year Percentage Gains

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via press release:

THE “CBS EVENING NEWS WITH SCOTT PELLEY” IS THE ONLY NETWORK EVENING NEWS BROADCAST TO POST DOUBLE-DIGIT YEAR-TO-YEAR PERCENTAGE GAINS AMONG VIEWERS (+12%) AND HOUSEHOLDS (+13%) FOR THE WEEK ENDING APRIL 26

THE “CBS EVENING NEWS WITH SCOTT PELLEY” ADDS +680,000 VIEWERS AND IMPROVES ITS COMPETITIVE POSITION WITH ABC BY NEARLY HALF A MILLION VIEWERS COMPARED TO THE SAME WEEK LAST YEAR

SEASON-TO-DATE, THE “CBS EVENING NEWS WITH SCOTT PELLEY” IS THE ONLY NETWORK EVENING NEWS BROADCAST TO POST INCREASES AMONG ADULTS 25-54 (+7%), THE DEMOGRAPHIC MOST IMPORTANT TO THOSE WHO ADVERTISE IN NEWS

 

The CBS EVENING NEWS WITH SCOTT PELLEY is the only network evening news broadcast to post double-digit year-to-year percentage gains among viewers (6.45m from 5.77m, +12%) and households (4.4/09 from 3.9/08, +13%), according to Nielsen live plus same day ratings for the week ending April 26.

 

The CBS EVENING NEWS WITH SCOTT PELLEY added +680,000 viewers and improved its competitive position with ABC by nearly half a million viewers (470,000) compared to the same week last year.

 

Season-to-date, the CBS EVENING NEWS WITH SCOTT PELLEY is the only network evening news broadcast to post increases among adults 25-54 (1.6/06 from 1.5/06, +7%) – the demographic most important to those who advertise in News – compared to last year. Season-to-date, the CBS broadcast also posted gains among viewers (6.78m from 6.29m, +8%) and households (4.6/09 from 4.2/08, +10%) compared to last year.

 

Patricia Shevlin is the Executive Producer of the CBS EVENING NEWS WITH SCOTT PELLEY.

 

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