via press release:
DESTINATION AMERICA DELIVERS STRONG DOUBLE DIGIT GROWTH IN APRIL
April ’13 ranked as DA/PG’s Best April Ever in both Prime and Total Day (6a-6a) among key demos’ delivery (P/M 25-54/18-49, HH and P2+). Top series for the month included Hillbilly Blood and Monsters and Mysteries in America, which now ranks as the #1 Original Series in Network History among HH (235k) and P2+ (330k) delivery.
Approaching its one-year anniversary, DA has experienced 11 consecutive months of year-over-year gains in Prime delivery among P25-54.
And among M25-54 delivery, the network is outpacing GOLF (83.1M subs), IFC (70.3M subs), The Weather Channel (100.4M subs), DIY, Nat Geo Wild, GSN (77M subs), G4 and MTV2 (81.5M subs).1.
Since its launch on 5/28/12, Destination America ranks #1 in Prime for M25-54 delivery among ad-supported cable networks with 65M subscribers or less.2.
April ’13 vs. April ’12 Primetime Delivery:
April ’13 vs. April ’12 Total Day (M-Su 6a-6a) Delivery:
1. Source: Nielsen, NHI Calendar, 4/1/13-4/28/13, Prime M-Su 8p-11p, L+SD data, Time Period Based Dayparts, Ad-supported cable.
2. Source: Nielsen, NHI Calendar, 5/28/12-4/28/13, Prime M-Su 8p-11p, L+SD data, Time Period Based Dayparts, Ad-supported cable networks with 65M subscribers or less.