ESPN Digital Media Remains Number 1 Across Platforms in March

This is an archived article and the information in the article may be outdated. Please look at the time stamp on the story to see when it was last updated.

ESPN-logo-001

via press release:

ESPN Digital Media Remains No. 1 Across Platforms in March

 

ESPN Digital Media delivered 33% of all sports category usage across digital platforms in March, more than twice the average audience of No. 2 Yahoo! Sports, and more than the Nos. 2 and 3 sports properties combined, according to comScore’s Multi-Platform data.

 

ESPN has been no. 1 in the sports category in average minute audience, total minutes of usage and total visits every month since comScore began releasing Multi-Platform data in September 2012. Other results from the March comScore Multi-Platform report:

  • · In total ESPN digital properties attracted 54.9 million unique visitors, logging 5.6 billion minutes of usage and 693.9 million visits.
  • · 29% of ESPN’s unique users – 16.0 million people – exclusively accessed content on smartphones and tablets, and 42% of all time spent with ESPN digital content came from mobile device users.
  • · 129,427 people used ESPN digital properties on computers, smartphones and tablets in the average minute throughout March, ranking ESPN as the 14th most-used digital property in the U.S.
  • · For unique visitors across all male demographics in March, ESPN was the No. 1 digital sports property, leading No. 2 Bleacher Report/Turner Sports by +15% among males 12-24 and by +23% among men 18-34. Also, among men 18-49, ESPN led No. 2 Yahoo! Sports by +14%.

 

 

 

Additional results from ESPN Research and Analytics:

  • · ESPN sent a record-setting 2.5 billion alerts in March, up 164% from a year ago.
  • · Users watched 281 million ESPN digital video clips in March. 70% were viewed on computers, 20% on mobile devices and 10% on YouTube.1
  • · Viewers spent 355 million minutes with WatchESPN and ESPN3 live and on-demand programming across all platforms. Smartphones, tablets and gaming consoles accounted for 37% of that time spent viewing.1

 

Across social media, ESPN television content generated 7.99 million social comments in March, making it the “most social” network on television.2 Other key social media metrics:

  • · ESPN ended March with 8.6 million Facebook fans, while the SportsCenter Facebook page totaled 6.8 million fans.3
  • · 2.9 million people engaged with the ESPN Facebook page (liked a post, shared a story, left a comment), and 1.9 million engaged with the SportsCenter page.3
  • · 33.5 million people consumed ESPN content on Facebook, while 20 million accessed content the SportsCenter Facebook page. 3
  • · ESPN’s top five Twitter accounts in March were @ESPN (6.3 million followers), @SportsCenter (4.9MM), @adamschefter (2.2MM), @billsimmons (2.0MM) and @SportsNation (1.7MM). ESPN’s top 50 accounts were retweeted or favorited 3.4 million times during the month.4
  • · ESPN video content on YouTube generated 27.7 million views, up 81% from a year ago.5

 

1 Source: Adobe Site Catalyst

2 Source: SocialGuide

3 Source: Facebook

4 Source: Twitter

5 Source: YouTube

 

blog comments powered by Disqus