‘Katie’ Delivers Its Best Performance in Household Ratings Since February

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via press release:

“Katie” is the Top New Syndie Talker with Strong Advantages Over its Nearest Competition, Finishing No. 1 in Homes on Each Week Since its September Debut

 

The Only Freshman Up in Households, “Katie” Builds its Overall Audience

For 5 Straight Weeks to Deliver its Best Performance Since February

 

Season to Date, “Katie” Places in the Top Tier Among All Syndicated Talk Shows

 

 

“Katie” National Ratings – Week 32

“Katie” ranked as TV’s No. 1 new syndicated talk show during the week (w/o 04/15/13), leading runner-up “Steve Harvey” by strong margins in Households (+29% – 1.8 rating vs. 1.4 rating) and Total Viewers (+19% – 2.301 million vs. 1.938 million).  In U.S. Homes, “Katie” has finished as the top-rated freshman talker on each week since its September debut – since w/o 09/10/12.

 

  • Building over the prior week in Total Viewers (+5%) and Households (+6%), “Katie” drew its biggest audience and equaled its best rating since February – since w/o 02/25/13.  In fact, it was the show’s 5th straight week to increase its overall audience.  In addition, “Katie” was the only freshman talker to increase week to week in Households.

 

  • Season to date, freshman “Katie” places in the top tier among the 18 syndicated talk shows on the market this season across key measures: Households (No. 6 – 1.8 rating), Total Viewers (No. 6 – 2.392 million) and Women 25-54 (No. 6 – 1.0 rating). Overall “Katie” is the biggest freshman syndicated talker in 3 years – since “Dr. Oz” in 2009.

 

“Katie” is executive-produced by Katie Couric and Michael Morrison and is distributed by Disney-ABC Domestic Television. Co-executive producers are Kathy Samuels, Matt Strauss and Ethan Nelson and the program is directed by Joseph Terry.

 

Source: The Nielsen Company, National Live + Same Day Program Ratings, week of 04/15/13.  Season to date = 9/10/12-04/21/13.

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