Monday's 'The Voice' Ranks Number 1 in Adults 18-49 for the Week of April 22-28

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April 30th, 2013

the voice season 4 premiere

via press release:

MONDAY’S ‘The Voice’ RANKS #1 IN 18-49 FOR THE WEEK OF APRIL 22-28 AMONG PRIMETIME SERIES ON ABC, CBS, NBC & FOX

The Voice’ is Monday’s No. 1 Telecast in 18-49 and Total Viewers and Ranks #1 for the Full Week in Adults 18-49, Adults 18-34, All Key Female Demos, Teens 12-17 and Kids 2-11

Revolution’ Captures Time-Period Wins Among ABC, CBS and NBC in Key Male Demos and Adults 18-34

The Voice’ is Tuesday’s #1 telecast in 18-49 by a 46 Percent Margin over #2

Wednesday’s “Law & Order: SVU” Captures the Show’s Highest Results Since Jan. 9, Growing 19 Percent vs. its Prior Original in 18-49

On Sunday, ‘All-Star Celebrity Apprentice’ Ties for #1 Among ABC, CBS and NBC for the Show’s Second Hour from 10-11 p.m. ET

UNIVERSAL CITY, Calif. – April 30, 2013 – “The Voice” has finished the April 22-28 week ranking #1 among primetime programs on ABC, CBS, NBC and Fox in adults 18-49, adults 18-34, all key adult-female demos, teens 12-17 and kids 2-11, according to “live plus same day” viewing data from Nielsen Media Research. For the week, NBC averaged a 1.6 rating, 5 share in adults 18-49 and 5.1 million viewers overall.

The Monday edition of “The Voice” teamed with the Tuesday “Voice” to rank #1 and #3 for the week in adults 18-49 on ABC, CBS, NBC and Fox and #1 and #2 or #1 and tied for #2 on those nets among adults 18-34, teens 12-17, kids 2-11 and women 18-34, 18-49 and 25-54.

For the week, NBC ranked #2 among ABC, CBS, NBC and in adults 18-34 (with a 1.2 rating) and tied for #1 among women 18-49 (2.0).

Primetime averages for the week of April 22-28 in adults 18-49 are: Fox, 1.9/6; CBS, 1.7/5; NBC, 1.6/5; ABC, 1.5/5; and CW, 0.5/2. In overall total viewers, the weekly averages were: CBS, 8.7 million; ABC, 6.4 million; Fox, 6.1 million; NBC, 5.1 million; and CW, 1.4 million.

Season to date averages through eight weeks are: CBS, 2.9/8; Fox, 2.5/7; NBC, 2.4/7; ABC, 2.2/6; and CW, 0.7/2. In overall total viewers, the season averages are: CBS, 12.0 million; ABC, 7.8 million; Fox, 7.1 million; NBC, 7.0 million; and CW, 1.8 million.

NBC highlights for the week of April 22-28

Monday: NBC finished #1 for the night in adults 18-49 with an 82 percent margin over #2 (with a 4.0 rating vs. a 2.2 for ABC and Fox).

"The Voice" (4.9 rating, 14 share in adults 18-49, 14.2 million viewers overall from 8-10:01 p.m. ET) delivered the #1 results of the night in 18-49 and total viewers. "The Voice" won the time period in every key ratings category among ABC, CBS, NBC and Fox and in adults 18-49 beat the combined result of ABC and Fox, who ranked #2 and #3 in the slot (4.9 vs. a combined 4.3). "The Voice" was up 2 percent versus the 18-49 rating of the fifth Monday telecast of the prior cycle (4.8 on October 8, 2012) and was up 29 percent versus the same night last year (3.8 on April 23, 2012).

"Revolution" (2.0/6 in adults 18-49, 5.9 million viewers overall from 10:01-11 p.m. ET) ranked #1 in the time period among ABC, CBS and NBC in adults 18-34, men 18-34 (tie), men 18-49 and men 25-54. Note that “Revolution” has established itself as a highly time-shifted show, with its prior telecast on April 8 growing by 46 percent going from its next-day "live plus same day" rating (2.23) to its "live plus three day" rating (3.25).

Tuesday: “The Voice” (4.1/13 in 18-49, 12.8 million viewers overall from 8-9:01 p.m. ET) delivered the #1 18-49 rating of the night in adults 18-49 by a 46 percent margin head to head versus the #2 show, "NCIS" (2.8). "The Voice" was up 21 percent versus its year-ago Tuesday telecast in 18-49 (4.1 vs. 3.4 from 9-10 p.m. on April 24, 2012) and up 43 percent in total viewers (12.8 million vs. 8.9 million).

NBC ranked #1 Tuesday night among ABC, CBS, NBC and Fox in adults 18-34, women 18-34 and women 18-49.

Wednesday: “Dateline NBC” (1.3/4 in 18-49, 5.6 million viewers overall from 8-9 p.m. ET) reported three-week highs for a Wednesday telecast in both 18-49 and total viewers, with its best results since the show's Wednesday season premiere on April 3.

"Law & Order: Special Victims Unit" (1.9/5 in adults 18-49, 7.4 million viewers overall at 9 p.m. ET) captured its highest 18-49 and total-viewer results since January 9, despite this being the first "SVU" original in three weeks. Versus its prior original on April 3, "SVU" was up 19 percent in 18-49 rating (to a 1.9 from a 1.6) and up 16 percent in total viewers (7.4 million vs. 6.3 million).

Thursday: “The Office” (1.7/5 in 18-49, 3.1 million viewers overall from 9-9:31 p.m. ET) finished within 0.2 of a point of its prior original in 18-49 (1.9 on April 11), despite the previous week's "Office" preemption and the return this week of original competition from ABC and CBS. In the time period, "The Office" ranked #1 among ABC, CBS, NBC and Fox in men 18-34 (with 1.4 rating).

Friday: "Grimm" (1.3/4 in 18-49, 4.8 million viewers overall at 9 p.m. ET), which aired its first original in three weeks, finished within 0.1 of its 1.4 average for originals since returning to the schedule on March 8. "Grimm" was the #1 scripted series in the time period on CBS, NBC and Fox in every key demographic.

"Rock Center with Brian Williams" (0.9/3 in 18-49, 3.8 million viewers overall from 10-11 p.m. ET) scored its second-highest adult 18-49 in seven weeks (since March 8), trailing over that span only the prior week's series-record ratings with coverage of the capture of the Boston bombing suspect.

Sunday: "All-Star Celebrity Apprentice" (1.6/4 in 18-49, 5.1 million viewers overall from 9-11 p.m. ET) maintained its 18-49 rating week to week and was up in total viewers by 2 percent (5.1 million vs. 5.0 million). "All-Star Celebrity Apprentice" tied for #1 for its second hour from 10-11 p.m. among ABC, CBS and NBC in 18-49 with CBS’s “The Mentalist” (1.6 rating each).

WEEKLY AVERAGES
Average rating, share and audience in each category

ADULTS 18-49

Fox 1.9/6, 2.4 million

CBS 1.7/5, 2.2 million

NBC 1.6/5, 2.0 million

ABC 1.5/5, 1.9 million

CW 0.5/2, 0.7 million

Each rating point equals 1.27 million viewers

ADULTS 25-54

CBS 2.5/6, 2.9 million

Fox 2.3/6, 2.8 million

ABC 2.0/5, 2.4 million

NBC 2.0/5, 2.4 million

CW 0.6/1, 0.7 million

Each rating point equals 1.19 million viewers

TOTAL VIEWERS

CBS 3.0/8, 8.7 million

ABC 2.2/6, 6.4 million

Fox 2.1/6, 6.1 million

NBC 1.8/5, 5.1 million

CW 0.5/1, 1.4 million

Each rating point equals 2.89 million viewers

2012-13 SEASON AVERAGES
Average rating, share and audience in each category

ADULTS 18-49

 

CBS 2.9/8, 3.7 million

Fox 2.5/7, 3.2 million

NBC 2.4/7, 3.0 million

ABC 2.2/6, 2.8 million

CW 0.7/2, 0.9 million

Each rating point equals 1.27 million viewers

ADULTS 25-54

 

CBS 3.9/10, 4.6 million

Fox 2.9/7, 3.4 million

NBC 2.8/7, 3.4 million

ABC 2.8/7, 3.3 million

CW 0.8/2, 0.9 million

Each rating point equals 1.19 million viewers

TOTAL VIEWERS

CBS 4.1/11, 12.0 million

ABC 2.7/7, 7.8 million.

Fox 2.4/6, 7.1 million

NBC 2.4/6, 7.0 million

CW 0.6/2, 1.8 million

Each rating point equals 2.89 million viewers

Tom Bierbaum

(814)452-2091

tom.bierbaum@nbcuni.com

NBC Entertainment develops and schedules programming for the network’s primetime, late-night, and daytime schedules. NBC’s quality programs and balanced lineup have earned the network critical acclaim, numerous awards, and ratings success. NBC has earned more Emmy Awards than any network in television history. NBC’s roster of popular scripted series includes the Emmy Award-winning comedies "The Office" and "30 Rock," as well as the critically acclaimed “Parks and Recreation” and “Community,” and new popular comedies "The New Normal," "Go On," "Animal Practice" and "Guys With Kids." NBC’s drama slate is highlighted by the buzz-worthy new series "Revolution" and "Chicago Fire," veteran award-winning shows “Law & Order: Special Victims Unit” and “Parenthood,” and the acclaimed recent additions “Smash” and “Grimm.” Unscripted series for NBC include the vocal competition hit “The Voice” as well as "The Biggest Loser," "The Celebrity Apprentice" and the perennial #1 most-watched summer series, "America's Got Talent."

In late-night, NBC regularly delivers #1 broadcast results with "The Tonight Show with Jay Leno," "Late Night with Jimmy Fallon," "Last Call with Carson Daly" and "Saturday Night Live." NBC Daytime's "Days Of Our Lives" consistently ranks among daytime’s top programs in the valuable women 18-34 category. The five-time, Emmy Award-winning NBC.com streams full episodes and provides original content for NBC entertainment shows online and through apps for mobile and tablet devices. NBC recently launched NBC Kids, a new Saturday morning programming block designed specifically to address the developmental needs of preschool-aged children. Programmed by the kids’ experts at Sprout, the nation's first 24-hour preschool television channel, this new three-hour block will feature educational series that promote active, healthy lifestyles for younger children.

 
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