FNC Retains the Most Viewers Post-Boston Marathon Coverage



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The ratings for all three cable news networks surged the week of the Boston Bombings (April 15 to April 19.) During the week that followed, (April 22 to April 29), FNC retained the highest percentage of viewers while CNN suffered the biggest week-to-week decline.

Post Boston Marathon Bombing Retention (4/22/13-4/29/13) vs. (4/15/13-4/19/13)

 

Weekday Total Day:

FNC retained 67% of P2+ and 50% of A25-54

CNN retained 37% of P2+ and 29% of A25-54

 

Weekday Prime:

FNC retained 61% of P2+ and 36% of A25-54

CNN retained 31% of P2+ and 22% of A25-54

 

 

Post Boston Marathon Bombing Retention (4/22/13-4/29/13) vs. (4/15/13-4/19/13)
Monday-Friday Total Day and Prime

P 2+

P 25-54

Network Period Time Days

(000s)

(000s)

FOXN 04/15/13-04/21/13 06:00A -06:00A MTWTF__

1941

524

FOXN 04/22/13-04/29/13 06:00A -06:00A MTWTF__

1297

260

Percent retention:

67%

50%

CNN 04/15/13-04/21/13 06:00A -06:00A MTWTF__

1432

593

CNN 04/22/13-04/29/13 06:00A -06:00A MTWTF__

526

170

Percent retention:

37%

29%

MSNB 04/15/13-04/21/13 06:00A -06:00A MTWTF__

634

208

MSNB 04/22/13-04/29/13 06:00A -06:00A MTWTF__

396

116

Percent retention:

62%

56%

FOXN 04/15/13-04/21/13 08:00P -11:00P MTWTF__

3420

931

FOXN 04/22/13-04/29/13 08:00P -11:00P MTWTF__

2098

339

Percent retention:

61%

36%

CNN 04/15/13-04/21/13 08:00P -11:00P MTWTF__

2369

1034

CNN 04/22/13-04/29/13 08:00P -11:00P MTWTF__

735

224

Percent retention:

31%

22%

MSNB 04/15/13-04/21/13 08:00P -11:00P MTWTF__

1124

390

MSNB 04/22/13-04/29/13 08:00P -11:00P MTWTF__

662

195

Percent retention:

59%

50%

 

 

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