ABC's 'Modern Family' Beats 'American Idol' as Wednesday's Number 1 TV Show

Categories: Network TV Press Releases

Written By

May 2nd, 2013

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via press note:

Returning to an all-original line up on the night for the first time in 3 weeks (since 4/10/13), ABC’s Modern Family came back as Wednesday’s #1 TV show in Adults 18-49, outdelivering Fox’s American Idol on the night by 25%. Modern has now beaten or tied Idol-Wed in each of its last 5 originals. Out of Modern, How To Live With Your Parents (For the Rest of Your Life) continued to deliver improved lead-in retention for ABC year to year and was up sharply week to week.

 

At 8pm against unusually strong competition from a 3-way reality battle (Idol, The Voice and Survivor), ABC’s The Middle held 100% of its Adult 18-49 delivery from its most recent original three weeks ago. The Middle took second to Idol in the half-hour with Adults 18-34 and key Women (W18-34/W18-49), while ranking as the #1 broadcast show with Teens 12-17.

 

Opposite stiff competition at 8:30pm, ABC’s series debut of Family Tools delivered the Net’s largest audience in the slot in 4 weeks (since 4/3/13) and drew more viewers than the second half-hour of NBC’s The Voice.

 

Building on its Adult 18-49 lead-in at 9pm (+133%), ABC’s Modern Family dominated its half-hour by 21% over American Idol and outrated its nearest scripted competition in the slot by 46% (CBS’ Criminal Minds). Modern held 92% of its last original airing with young adults.

 

During the 9:30pm half-hour, ABC’s How To Live With Your Parents was up 47% week to week in Adults 18-49 to its 3rd-highest rating. In addition, How To Live With Your Parents delivered stronger young adult lead-in retention year to year for ABC in the half-hour, compared to B---- in Apt 23 on the year-ago night out of an original Modern Family (63% vs. 56%).

 

During the 10 o’clock hour, ABC’s Nashville won it slot over its drama competition on CBS (CSI) and NBC (Chicago Fire) in Adults 18-34 and key Women (W18-34/W18-49) and ran in a virtual tie for #1 in Adults 18-49 (pacing within 1-tenth of the hour’s lead and tied in audience share). The ABC freshman drama retained 94% of its most recent original in Adults 18-49 and 100% in Adults 18-34. Delivering among the biggest increases in TV playback this season, Nashville’s Adult 18-49 rating for originals spikes 58% on average (going from a 1.9 in L+SD to a 3.0 rating in L+7).

 

 
  • BenA

    It’s so funny how ABC spins the numbers for Family Tools! That’s not even an accomplishment for them!

  • BigBrotherFan

    I love reading ABC press releases!

  • Michael

    “Opposite stiff competition at 8:30pm, ABC’s series debut of Family Tools delivered the Net’s largest audience in the slot in 4 weeks (since 4/3/13) and drew more viewers than the second half-hour of NBC’s The Voice.”

    Lol, will ABC be saying the same thing next week, when The Voice has a new airing?

  • Joe.

    Man of Steel’s sneak peak probably helped MF. :) Go Modern!!

  • eridapo

    I love reading ABC press releases!

    Those press releases are great examples of creative writing.

  • Fred

    I look forward to this every day.
    Classic stuff. Never gets old.

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