TV Ratings Saturday:'Smash' & 'Cops' Rise as 'Bet on Your Baby' Falls

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May 5th, 2013


Scoreboard CBS FOX ABC NBC
Adults 18-49: Rating/Share 0.7/2 0.7/2 0.6/2 0.6/2
Total Viewers (million) 4.240 2.267 2.754 2.274

CBS and FOX tied for number one with adults 18-49 and but CBS won with total viewers.

On FOX, an hourlong Cops earned a 0.9, up two tenths from its last original's 0.7 adults 18-49 rating.

On CBS,  48 Hours garnered a 1.0, up a tenth from last week's 0.9  adults 18-49 rating.

On ABC,  Bet on Your Baby earned a 0.4, down two tenths from last week's 0.6 adults 18-49 rating.

On NBC, Smash notched a 0.5, up a tenth from last week's a 0.4 adults 18-49 rating. Your predictions were too pessimistic.

Broadcast primetime ratings for Saturday, April 27, 2013

Time Net Show 18-49 Rating 18-49 Share Viewers Live+SD (million)
8:00PM FOX Cops 0.9 3 2.94
NBC Smash 0.5 2 2.28
CBS Person of Interest -R 0.4 2 2.95
ABC Bet on Your Baby 0.4 2 2.26
9:00PM ABC 20/20 (9-11PM) 0.7 2 3.00
CBS 48 Hours -R 0.6 2 4.13
NBC The Voice -R 0.6 2 2.21
FOX The Following -R 0.5 2 1.59
10:00 PM CBS 48 Hours 1.0 4 5.64
NBC Saturday Night Live -R 0.7 2 2.27

Nielsen TV Ratings: ©2013 The Nielsen Company. All Rights Reserved.


Fast Affiliate Ratings: These first national ratings, including demographics, are available at approximately 11 AM (ET) the day after telecast, and are released to subscribing customers daily. These data, from the National People Meter sample, are strictly time-period information, based on the normal broadcast network feed, and include all programming on the affiliated stations, sometimes including network programming, sometimes not. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. For example, with a World Series game, Fast Affiliate Ratings would include whatever aired from 8-11PM on affiliates in the Pacific Time Zone, following the live baseball game, but not game coverage that begins at 5PM PT. The same would be true of Presidential debates as well as live award shows and breaking news reports.

Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.

Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. (See also, Rating, which represents tuning or viewing as a percent of the entire population being measured.)

Time Shifted Viewing – Program ratings for national sources are produced in three streams of data – Live, Live+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs. Live+Same Day (Live+SD) include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing. Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.

For more information see Numbers 101 and Numbers 102.

  • Patrick Gillease

    @ Fred…and don’t forget NBC’s Saturday night sitcom smashes that revolved around “The Golden Girls.” If the networks just tried to put GOOD shows on Saturdays again, people would tune in.

    As for “SMASH,” although this week’s episode packed a wild emotional shock, killing off the very likable Kyle and seeing that not only “Bombshell,” but now even “Hit List” has made it to Broadway, there is no reason to care about this show any more. The songs this year have mostly been forgettable> Jeremy Jordon still can’t act or lip psych to save his life, and a once-great show has become laregly boring. Such a shame :(

    Goodbye SMASH!

  • Alan

    Smash could work as a Saturday show, but it doesn’t matter anymore lol

  • Lorna

    The Golden Girls were always in the Top 10 on Saturday nights in the 80’s and early 90’s!

  • Anthony Parello (AP076)

    Posted May 5, 2013 at 10:37 AM
    “Smash could work as a Saturday show, but it doesn’t matter anymore lol”

    a) It isn’t
    b) It is far, far too expensive

  • M

    You also have to remember that Smash always doubles their ratings when the DVR ratings come out.

    Also, Smash beat out all other shows in the E! contest for saving a show from cancellation.

  • steve

    Cant Smash be moved to Bravo? would be a good fit

  • Darcy

    I grew up in the 1970’s and I remember watching All in the Family, MASH, Mary Tyler Moore and The Carol Burnett Show on Saturday nights.

    All In the Family aired on Saturday at 8:00-8:30PM on CBS from September 18, 1971—March 8, 1975. The show ranked number-one in the yearly Nielsen ratings from 1971 to 1976.

  • Patrick Ausgewahlt

    Saturday has had total viewers winners in the past, but that was before they had people meters so we don’t know what the demo was.

  • Danak

    “You also have to remember that Smash always doubles their ratings when the DVR ratings come out.

    Also, Smash beat out all other shows in the E! contest for saving a show from cancellation.”
    I love this show, but a jump from .4 to .8 is not exactly gold to a network like NBC. And winning that E poll won’t make a difference in saving the show. It does win E a lot of site hits and the fans can say they made some noise and at least tried. Of course, it would have helped if all the fans with Nielsen boxes would actually watch on Saturday night.

  • P L Sims

    I hope when ABC announces their renewals that Malibu Country is one of them. I also hope that ABC gets off its duff and does advertsing for this show. I never saw the first advertising for this show after the first show aired. Sometimes, I think ABC does not know a good show when it has one and spends too much time trying to push shows that should have been left in the back room to start with. Make a few changes on Malibu Country, advertise it and I believe it will be a good rater for ABC.

  • JR35

    Overall ratings are down, and viewing habits have changed through the years, for sure, but when exactly did Saturday (and to a lesser extent, Friday) become such a bad night for TV viewing? Both days, at one time, had hits and appointment TV.

  • brian

    Would Bet on Your Baby get higher ratings if it was retitled Bet Your Baby? Doubt it.

    Smash took too long to get going creatively. They’d been better off if they had made a different musical per year. People gave up on it, even though I think it’s getting better in your classic case of too little, too late.

    I, too, would like to see them do original programming for Saturday nights like they did with Golden Girls and Love Boat years ago. The reruns might be more feasible in the short run, but if a desperate network like NBC embraces winning Saturday nights as part of its strategy, it could pay off in the long run. Or also, networks might consider a regular movie night for Saturdays as well so the night wouldn’t be more than a crude DVR of sorts for those at home on Saturday nights.

  • James Klatt

    Can College Football come back anytime soon?

  • New ratings advocate

    When will advertisers and the networks realize that the current ratings system is antiquated and not an accurate measure of a Shows popularity. It’s abroken system. Think about it!

  • jane

    I don’t know how anyone could call Smash a great show there is a reason no one watches it sucks.

  • Brian

    Rick in Denver … i agree with you years ago Saturday Night was a Great night of TV and people always wanted to stay home and watch, now they are all too worried about running out all over like flies on crap.
    Smash was good last night..too bad it has no ratings to renewal.

  • JoeHamm

    The way I see it, we’ll see increased sports coverage next year. After next season, 48 Hours will move to Fridays, COPS will get the boot and will make the jump to TruTV (a perfect fit, obviously), and whatever movies air on the nets will be to fulfill any binding contracts. For me Saturday is a movie night, absolutely no network (except for COPS), but I might have to give that up, if we’re just gonna start seeing more sports coverage. Maybe it’s just a little too much?

  • 728huey

    @Fred, Stop-Colin-Me, & Darcy

    Saturday nights used to be one of the hallmark nights of programming for primetime TV, especially in the 1970’s with CBS airing All In The Family, M.A.S.H, The Mary Tyler Moore Show, The Bob Newhart Show, and The Carol Burnett Show and ABC airing The Love Boat and Fantasy Island, and it continued into the 1980’s and early 1990’s with NBC airing Gimme A Break, 227, The Golden Girls, Empty Nest, and Hunter and CBS airing Touched By An Angel, Diagnosis Murder, and Walker: Texas Ranger.

    But sometime after NBC aired the disastrous experiment with the XFL, they started giving up on that night. CBS soldiered on with original programming, but ABC bailed by making it movie night, and FOX showed COPS and America’s Most Wanted. While CBS was winning the night in ratings and viewers, they were only barely beating FOX, who was benefiting from airing really cheap reality TV. Eventually, it became too cost prohibitive for the broadcast networks to air expensive original programming on a night when most people were either out, watching movie rentals, or watching their DVR’ed programs.

  • Mike

    Smash is one of the best shows on television, and I have emjoyed its two seasons. I know it won’t be back, but thanks NBC for two seasons of a wonderful program!

  • Twitter: @fanboyed

    NBC are terrible at marketing Smash, everybody knows it. You people are just so harsh because you like to see things crash and burn and blame it on the show. With the terrible advertising and time slots it’s extremely hard for them to get any viewers.

    It’d be great to see the people on here even attempt to a third of what Smash gets with what it’s given, smh.

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