TV Ratings Saturday:'Smash' & 'Cops' Rise as 'Bet on Your Baby' Falls

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May 5th, 2013


Scoreboard CBS FOX ABC NBC
Adults 18-49: Rating/Share 0.7/2 0.7/2 0.6/2 0.6/2
Total Viewers (million) 4.240 2.267 2.754 2.274

CBS and FOX tied for number one with adults 18-49 and but CBS won with total viewers.

On FOX, an hourlong Cops earned a 0.9, up two tenths from its last original's 0.7 adults 18-49 rating.

On CBS,  48 Hours garnered a 1.0, up a tenth from last week's 0.9  adults 18-49 rating.

On ABC,  Bet on Your Baby earned a 0.4, down two tenths from last week's 0.6 adults 18-49 rating.

On NBC, Smash notched a 0.5, up a tenth from last week's a 0.4 adults 18-49 rating. Your predictions were too pessimistic.

Broadcast primetime ratings for Saturday, April 27, 2013

Time Net Show 18-49 Rating 18-49 Share Viewers Live+SD (million)
8:00PM FOX Cops 0.9 3 2.94
NBC Smash 0.5 2 2.28
CBS Person of Interest -R 0.4 2 2.95
ABC Bet on Your Baby 0.4 2 2.26
9:00PM ABC 20/20 (9-11PM) 0.7 2 3.00
CBS 48 Hours -R 0.6 2 4.13
NBC The Voice -R 0.6 2 2.21
FOX The Following -R 0.5 2 1.59
10:00 PM CBS 48 Hours 1.0 4 5.64
NBC Saturday Night Live -R 0.7 2 2.27

Nielsen TV Ratings: ©2013 The Nielsen Company. All Rights Reserved.


Fast Affiliate Ratings: These first national ratings, including demographics, are available at approximately 11 AM (ET) the day after telecast, and are released to subscribing customers daily. These data, from the National People Meter sample, are strictly time-period information, based on the normal broadcast network feed, and include all programming on the affiliated stations, sometimes including network programming, sometimes not. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. For example, with a World Series game, Fast Affiliate Ratings would include whatever aired from 8-11PM on affiliates in the Pacific Time Zone, following the live baseball game, but not game coverage that begins at 5PM PT. The same would be true of Presidential debates as well as live award shows and breaking news reports.

Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.

Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. (See also, Rating, which represents tuning or viewing as a percent of the entire population being measured.)

Time Shifted Viewing – Program ratings for national sources are produced in three streams of data – Live, Live+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs. Live+Same Day (Live+SD) include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing. Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.

For more information see Numbers 101 and Numbers 102.

  • Brandon

    “It’d be great to see the people on here even attempt to a third of what Smash gets with what it’s given”

    What does this sentence even mean?

    And bad time slots? Smash was given Wednesday for the start of Season 2 and did nothing with it.

  • Darkridedan

    Not to mention Carol Burrnett, Mary Tyler Moore, All in the Family (some seasons) and Golden Girls.

  • Anthony

    For everyone questioning why no networks are willing to program on Saturdays anymore. It’s more about opportunity costs. Series are expensive to produce, and the risk of failure makes it not worth the effort. Especially when they have issues scheduling successful shows on more high profile nights (Last week NBC only had 3 hours of programming that rated above a 2.0- and it was all the Voice). Why would they worry about programming Saturday when they can’t handle programming Sunday through Friday, while yes NBC is certainly in the worst shape of the Big 4, it’s not like the other networks are doing substantially better. Even CBS has 7 hours of programming that regularly falls below a 2.0 on it’s Sun-Friday schedule (Mon and Tues 10pm, All of Friday, Sunday 9 and 10pm). Original programming on Saturdays (on broadcast nets) is never coming back, accept it and move on.

  • Darkridedan

    * I should have hit [ENTER] hours ago!

  • Rebecca

    Was anything on CW last night? Not that I care….just looks weird with nothing for them in the chart at all. Haven’t watched Smash yet but hope to soon.

  • Anthony

    Was anything on CW last night? Not that I care….just looks weird with nothing for them in the chart at all. Haven’t watched Smash yet but hope to soon.

    The CW doesn’t air network programming on Saturdays or Sundays. It is up to the local affiliates to program those hours, and thus the programs that air vary from city to city (and are not reported in the overnight ratings).

  • Sam

    Sadly, Fridays have become the new Saturdays in terms of networks abandoning all expectations. To entirely discount anyone over the age of 49 is extremely shortsighted. Though they may not be desirable by advertising standards, my parents exponentially have way more disposable income than I do—and they watch more TV!

    And poor Smash. Another victim of NBC’s beyond disastrous scheduling, and it took far too long to rectify the problems of the first season to find its balance—and unfortunately its audience was probably far too niche to begin with.

  • DarrenFCB

    can someone explain the “share” i read the description but I didnt get it…just getting into tv ratings

  • DaxJackson

    ‘Your predictions were too pessimistic’
    I think that’s the first time I seen that haha Everyone is always too optimistic with ratings.

  • Ultima


    Just some minor corrections.

    NBC had completely given up on Saturday scripted programming by May 2000, the XFL wasn’t until spring 2001. Even had the XFL not existed, NBC would just have run theatricals on the night instead.

    ABC had given up on scripted programming on the night a season earlier. FOX gave up after only a year (1987-88), although they would make a couple of failed attempts in the 90s with sitcoms.

    Also, I don’t think Diagnosis Murder was a Saturday show (or at least not for a significnat amount of time); Touched by an Angel was barely on Saturday as well, most of its run was in the Sunday 8pm timeslot.

  • Ultima

    can someone explain the “share” i read the description but I didnt get it…just getting into tv ratings

    It’s the share of the audience actually watching TV at the time that was watching the show.

    Exampel – Cops had a 0.9/3 A18-49 rating/share; that means that 0.9% of all adults aged 18-49 were watching Cops and 3% of the adults aged 18-49 that were watching TV from 8pm to 9pm were watching it.

  • Ultima

    To entirely discount anyone over the age of 49 is extremely shortsighted.

    They have no value to the networks because the advertising time is priced off of A18-49 (or a more narrow subset). It is not hard for the advertisers to reach older adults, so they see no reason to pay money to reach them.

    Why is it so hard for people to accept this concept?

  • pete5125

    Yeah CBS kept Crime Time SAT going as long as they could With Dr Quinn/Early Edition/Walker, then Early Edition/Martial Law/Walker that got them through the 90’s The District started out in 2000 starring Craig T Nelson, doing great in the 1st season and slowly dying through the next 4 season, with random new dramas and Walker for another season or 2..

    The Saturday thing, XFL didn’t kill Saturdays it was reruns of Law & Order getting the same or close to the rating of CBS and NBC was getting Law & Order reruns for next to nothing while CBS was spend a million plus for shows that couldn’t beat reruns, so they tried a couple other shows, let Touched by an Angle finish its last 2 seasons and let The District hit 4 seasons then through in the towel…with Crimtime Sat and 48 hours.

    Myself it looks like CBS will be repeating history, they will let Friday play out..

  • Steve

    Isn’t Cops moving to Spike in the fall?

  • Robert

    0.5 for Smash is what I selected in the poll. Right for the first time. ;)

    I just saw that one song out of the 0.4 Saturday episodes hit 12000 downloads on iTunes. They put almost every song on iTunes now. I still think that’s the main reason the show is still on.

    And I agree, the episode was very good.

  • Marsinvestigations1@gmail.com

    Think Greys Anatomy would probably pull a 1.5-1.7 on a Saturday. If that. No way the nets do it.

  • Anthony Parello (AP076)

    @Twitter: @fanboyed
    Posted May 5, 2013 at 5:12 PM
    “NBC are terrible at marketing Smash, everybody knows it.”

    You can’t possibly have typed this with a serious face.
    Prior to its return NBC advertised and hyped Smash across every conceivable media platform.
    This advertising continued for a couple of more weeks until the writing was on the wall and the show was effectively cancelled with the announcement of the move to Saturday in a few weeks.

  • Joseph

    This past Saturday (May 4th), the big four broadcast networks attracted about one and a half million fewer viewers than they did the prior week.

    In the 18-49 demo, there was a significant drop-off: A combined 2.6 for ABC, CBS, Fox and NBC, compared to a combined 3.2 the preceding week.

    In the 18-34 demo (not listed in Saturday ratings for some reason), the drop-off was probably closer to half.

    You can blame “Iron Man 3″ for that.

  • Ike

    @Sam, you said, about your parents, “and they watch more TV!”

    That’s exactly why advertisers won’t pay as much for them.

    The advertisers know they can get them during the day, when it’s cheaper to advertise, or during news programs, or on Fox News or CNN, or during Leno and other such senior favorites. These are all cheaper. Why pay extra to get seniors during prime time when they watch so much TV *outside* of prime time?

    18-to-49-year-old are relatively scarce, and are more exclusive to prime time. Supply and demand.

    And you blame the networks, but the networks don’t make these decisions. The advertisers do. The networks are following the money. The advertisers are in charge.


    I love Person of Interest,even in reruns.

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