ABC’s Sunday Dramas Grow in Adults 18-49
via press release:
ABC gained 7% on Sunday in Adults 18-49 from the previous week, delivering a 6-week high on the night – since 3/24/13.
ABC’s America’s Funniest Home Videos took second in the 7 o’clock hour in Adults 18-49, while ranking #1 with Women 18-49, Teens 12-17 and Kids 2-11.
Spiking over its Adult 18-49 lead-in (+47%) at 8pm and growing week to week (+10%) against the season finale of Amazing Race XXII, ABC’s Once Upon a Time tied for #1 in its time period. Once Upon a Time marked its most-watched telecast in 7 weeks and posted its highest Adult 18-49 number in 6 weeks – since 3/17/13 and 3/24/13, respectively.
From 9-10pm, Revenge increased 6% over the prior week and outdelivered the first hour of NBC’s 2-hour Celebrity Apprentice by a strong 38% in Adults 18-49. ABC sophomore drama was up for its 2nd straight original in Adults 18-49 to equal a 2-month high – since 3/10/13.
During the 10pm hour, ABC’s Red Widow surged 29% week to week in Adults 18-49.