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Friday Final TV Ratings: 'Nikita' Adjusted Down; No Adjustment for 'Happy Endings', 'Vegas' or 'Touch'

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Written By

May 6th, 2013

Invisible Hand

Nikita was adjusted down a tenth  among adults 18-49 versus Friday's preliminary ratings.

Want to know why adjustments occur to the preliminary ratings? Read this.

Final broadcast primetime ratings for Friday, May 3, 2013:

Time Net Show 18-49 Rating 18-49 Share Viewers Live+SD (million)
8:00 PM CBS Undercover Boss 1.2 5 7.24
FOX Kitchen Nightmares 1.1 4 3.05
ABC Happy Endings 0.8 3 2.68
NBC Fashion Star 0.7 3 2.76
CW Nikita 0.2 1 1.03
9:30PM ABC Hapy Endings 0.7 2 2.17
9:00 PM ABC Shark Tank 1.7 5 5.72
NBC Dateline 1.2 4 5.09
CBS Vegas 0.9 3 7.38
FOX Touch 0.6 2 2.19
CW Supernatural -R 0.2 1 0.66
tvbythenumbers.com
10:00PM ABC 20/20 1.6 5 5.49
CBS Blue Bloods 1.3 2 10.02
NBC Rock Center 1.1 3 4.16

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Nielsen TV Ratings: ©2013 The Nielsen Company. All Rights Reserved.

 
  • Anon

    Now if there were some great, hidden, untapped audience awaiting Nikita in syndication – then maybe it would make business sense.

    But there isn’t.

    Syndication for this show would be more like one of those useless participation trophies that they give to everyone so that no one’s feelings get hurt.

  • cyn

    If the show ends in a clifhanger, I think they’ll give it a short season to wrap up. That being said, I don’t think those ratings are ever going to come out of the cellar.

  • alvar

    Another dreadful rating for Nikita (I won’t resort to using the overused flop pun), even for the CW, even on a Friday. If Nikita’s ratings warranted renewal, the CW would have renewed it months ago with Arrow, Supernatural and Vampire Diaries. Even Hart of Dixie and Beauty and the Beast were renewed first, whose chances of renewal were less certain than Nikita’s.

    Nikita is currently averaging 0.34 in 18-49 and 1.15 million viewers, down 50% in 18-49 and down 49% in viewers from last season. If this trend continues, the CW can expect a fourth season of Nikita to hit an average of 0.17 18-49 and 587,000 total viewers next season. Can the CW really afford to have a show hitting 0.1 and possibly 0.0 18-49s next season just for syndication purposes? Oh and lets not forget those fabulous international sales and quality storylines all you Nikita fans seem to using as an excuse to save the show.

  • Wright

    Not sure what’s going on with Nikita’s ratings. It’s a great show and it definately deserves to be renewed over TCD.

  • Noel

    Actually yes there is an international audience, here on Puerto Rico the show is a sucess, they are other fans in Brazil as well. But thats also the problem, because people are watching previous seasons or episodes, very few of them are up to date with the show, while CW having now an app where you can watch instantly an episode, has make a lot people to stop watching live and go on the app to see it. I do that with Arrow because my cable signal for CW is bad, so I prefer watching it on the app to see it on HD. I think CW should just release a final short closing season, because the creators made this season finale with cliffhangers, they didn’t get to prepare for a cancellation like 90210 did.

  • Bruce

    It is amazing how much older Nikita skews than Kitchen Nightmares.

    Ratings
    Kitchen Nightmares = 1.1
    Nikita = 0.2
    Kitchen Nightmares = 5.5 times Nikita’s number

    Viewers
    Kitchen Nightmares = 3.05
    Nikita = 1.03
    Kitchen Nightmares = less than 3 times Nikita’s number

    Kitchen Nightmares had less than 3 times the total viewers and got 5.5 times the rating, and you don’t think of Kitchen Nightmares as a young-skewing show.

  • Cyn

    With low ratings all season, it would have been stupid for them not to prepare for cancellation. They were prepared last year, so I don’t see why this year is any diffrrent. W

  • L

    Come on… I get the whole syndication thing, I really do, but if Nikita comes back next season pulling .2-.4’s… That’s just embarassing for the network, and just completely counteracts with The CW’s attempt to claw it’s way out of the ratings heap. At least this season they’ve found two successful nights, and are going into next season with strong pilot oportunities…

    Even if The CW renew Nikita purely for syndication, what are they gonna do with it? Push it back to Friday at 9 and then launch a new show at 8, with the hope of it boosting Nikita? Good luck with that when TVD couldn’t even do that…

  • Melanie

    @googly “No, for real. If syndication is all that matters to the CW, then why cancel any show? Why not let every ratings dirge of a show stay on for 88 eps . . . ”

    Couple of things — first of all, The CW doesn’t care about syndication at all. Its the production studio WB that cares about syndication. Second, because WB is half owner of the CW, the CW cares about what WB wants.

    Studios produce shows at a cost. That cost is partly paid by the licensing fee that the studio gets from the network which is paying for the right to air the show. Networks are paid by ad revenue for the shows that they carry. For the network, as long as the ad revenue is less than the licensing fee, the show makes money for the network. So if WB lowers the license fee on Nikita enough, the CW still makes money (or maybe breaks even since its all in the family)no matter how low Nikita’s ratings are.

    WB cares about syndication because that’s how the studios make money – selling the show in second run markets. No more costs for producing the episodes just more license/syndication fees coming in. And if there are enough episodes to have sripped syndication (88-100)then the episodes are worth more money.
    If the WB didn’t believe that there was a syndication market for Nikita, it would not have been renewed it last season. I’m sure the CW would rather air something higher rated so it can charge higher ad rates, but that’s where being owned by WB comes in.
    If WB wants more episodes of Nikita – there will be more episodes of Nikita. Sounds like WB is negotiating with the CW (and more importantly its partner CBS) on how many episodes will fit in with the overall plan for the network next year.

  • googly

    @Melanie-insert the name of any CW show in place if Nikita. Why cancel Ringer or TSC. Why even discuss TCD or B&TB if SOMEONE wants syndication. Be it the CW or the WB.

    My theory is that this is a case of the emperor has no clothes. The network execs refuse to believe that they made a very bad decision. But now, everyone can clearly see that they did. I hear that they are pandering to Syfy for a deal. Nikita is about as Syfy as Grey’s Anatomy.
    @Melanie, you sound like you know more about what’s going on. Thanks for your insight.

  • Kavyn

    @googly The CW isn’t going to renew a show that isn’t profitable. Clearly Nikita and BATB are profitable in some way, hence their renewals.

  • Melanie

    @googly :) Like @Kavyn said — only shows that are profitable are renewed. Typically a show has its highest ratings in the 1st and 2nd season. (There are exceptions – look at Game of Thrones right now continuing to hit ratings highs in its 3rd season)Usually the most difficult renewals for a show to get are in the 1st and 2nd season. For a show like Ringer or TSC last year or Emily Owens this season, which were low rated and falling in their freshman year, there’s little hope of profitability – so they get cancelled. In general, a show drifts downward in ratings the longer its on the air.
    An older show like 90210 in its 5th season having a .3 isn’t as bad as a new show like Carrie Diaries in its first season having a .4 because Carrie doesn’t have any room for that downward drift in additional seasons. But when you compare 90210 to Vampire Diaries at 1.1 in its 4th season, 90210 is still doing badly and hence, is cancelled. For Nikita, which did OK ratings-wise in the 1st season and reportedly has an international market and for BATB which apparently has split production costs that make it cost less – it seems that it is not only the ratings that are driving the renewals. But I’m not privvy to the details of any of the renewal decisions so thats speculation on my part

  • Rhonda

    Vegas has to be kept,,,, It is the highlight of Friday night Viewing…..

  • serendipity’s last stand

    Can a show go below a 0.0 ? Seriousally does anyone know? Cuase I want to see if nikita can go below a 0.1 I don’t think I’ve seen that onhere yet.

  • serendipity’s last stand

    @anon lmao well put.

  • gek9

    Poor Nikita, I was certain as its goin on it would get at least 2.? M viewers, if not more. One of the best shows ever, bar none, easily in my top ten of all time, but i guess alot of people are also feeling the same as I have all this time, how much longer is that *%^$ Amanda gonna be on the run? The whole purpose of the show from the start was to destroy division, yet Nikki just cant think three steps ahead like A does, so shes always out there. Absolutely deserves one more season, but 6 or so eps to wrap it up sounds about right to me, as long as it goes out on huge bang not a whimper!!

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