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Live+7 DVR Ratings: 'The Following' Leads Adults 18-49 Ratings Increase & Tops Total Viewership Gains; 'Smash' Earns Biggest Percentage Increase in Week 30

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May 6th, 2013

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Our source for Live+7 DVR ratings includes only original, regular programs, excluding both repeats (which are unlikely to be heavily DVR viewed) and "specials".

During the thirtieth week  of the 2012-2013 season (April 15-21), The Following topped the rankings for the week's DVR viewing adults 18-49 ratings added between the Live+Same Day period (as reported in all our other ratings posts) and the Live + 7 Day measurement periods with a gain of 1.7 adults 18-49 ratings points.

Smash topped the % adults 18-49 ratings increase from DVR viewing, adding 175% to its Live+Same Day adults 18-49 ratings.

The Following led total Viewership gains, adding 3.952 million viewers via DVR between Live + Same Day and Live + 7 Day ratings.

Largest 18-49 Ratings Increase From DVR Viewing for Broadcast TV Shows:

Rank Programs Net 18-49 Live+SD (rating) 18-49 Live+7 (rating) Post Airdate 18-49 Rating Absolute Increase From DVR Viewing Post Airdate 18-49 Rating % Increase from DVR Viewing
1 FOLLOWING, THE-04/15 FOX 2.1 3.8 1.7 81%
2 How I Met Your Mother-04/15 CBS 2.7 3.9 1.2 44%
3 Castle-04/15 ABC 2.0 3.1 1.1 55%
4 Glee-04/18 FOX 2.1 3.2 1.1 52%
5 2 Broke Girls-04/15 CBS 2.4 3.4 1.0 42%
6 VOICE-TUE-04/16 NBC 4.6 5.6 1.0 22%
7 Hannibal-04/18 NBC 1.4 2.4 1.0 71%
8 Once Upon A Time-04/21 ABC 2.1 3.0 0.9 43%
9 MIKE & MOLLY-04/15 CBS 2.2 3.1 0.9 41%
10 Mentalist, THE-04/21 CBS 1.6 2.5 0.9 56%
11 BONES-04/15 FOX 1.9 2.8 0.9 47%
12 VOICE-04/15 NBC 5.2 6.1 0.9 17%
13 PARKS AND RECREATION-04/18 NBC 1.7 2.6 0.9 53%
14 Hawaii Five-0-04/15 CBS 1.8 2.6 0.8 44%
15 Body Of Proof-04/16 ABC 1.4 2.1 0.7 50%
16 HELL'S KITCHEN-04/16 FOX 2.1 2.8 0.7 33%
17 SMASH-04/20 NBC 0.4 1.1 0.7 175%
18 HOW TO LIVE WITH PARENTS-04/17 ABC 2.0 2.6 0.6 30%
19 SURVIVOR: CARAMOAN-04/17 CBS 2.7 3.3 0.6 22%
20 Vampire Diaries-04/18 CW 1.0 1.6 0.6 60%
21 COMMUNITY-04/18 NBC 1.3 1.9 0.6 46%
22 Amazing Race 22-04/21 CBS 2.4 2.9 0.5 21%
23 Rules of Engagement-04/15 CBS 2.1 2.6 0.5 24%
24 American Idol-WEDNESDAY-04/17 FOX 3.4 3.9 0.5 15%
25 American Idol-THURSDAY-04/18 FOX 3.0 3.5 0.5 17%

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Largest 18-49 Percentage Increase From DVR Viewing for Broadcast TV Shows:

Rank Programs Net 18-49 Live+SD (rating) 18-49 Live+7 (rating) Post Airdate 18-49 Rating Absolute Increase From DVR Viewing Post Airdate 18-49 Rating % Increase from DVR Viewing
1 SMASH-04/20 NBC 0.4 1.1 0.7 175%
2 90210-04/15 CW 0.2 0.5 0.3 150%
3 FOLLOWING, THE-04/15 FOX 2.1 3.8 1.7 81%
4 Hannibal-04/18 NBC 1.4 2.4 1.0 71%
5 Vampire Diaries-04/18 CW 1.0 1.6 0.6 60%
6 Hart Of Dixie-04/16 CW 0.5 0.8 0.3 60%
7 Mentalist, THE-04/21 CBS 1.6 2.5 0.9 56%
8 Castle-04/15 ABC 2.0 3.1 1.1 55%
9 PARKS AND RECREATION-04/18 NBC 1.7 2.6 0.9 53%
10 Glee-04/18 FOX 2.1 3.2 1.1 52%
11 Body Of Proof-04/16 ABC 1.4 2.1 0.7 50%
12 BONES-04/15 FOX 1.9 2.8 0.9 47%
13 COMMUNITY-04/18 NBC 1.3 1.9 0.6 46%
14 How I Met Your Mother-04/15 CBS 2.7 3.9 1.2 44%
15 Hawaii Five-0-04/15 CBS 1.8 2.6 0.8 44%
16 Once Upon A Time-04/21 ABC 2.1 3.0 0.9 43%
17 2 Broke Girls-04/15 CBS 2.4 3.4 1.0 42%
18 MIKE & MOLLY-04/15 CBS 2.2 3.1 0.9 41%
19 HELL'S KITCHEN-04/16 FOX 2.1 2.8 0.7 33%
20 Beauty And The Beast-04/18 CW 0.6 0.8 0.2 33%
21 Nikita-04/19 CW 0.3 0.4 0.1 33%
22 HOW TO LIVE WITH PARENTS-04/17 ABC 2.0 2.6 0.6 30%
23 Good Wife, THE-04/21 CBS 1.5 1.9 0.4 27%
24 APPRENTICE 13-04/21 NBC 1.6 2.0 0.4 25%
25 Ready For Love-04/16 NBC 1.2 1.5 0.3 25%

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The 18-49 Demo % Increase From DVR Viewing ranks which of the top broadcast shows [by Live+7 18-49 ratings] had the largest percentage adults 18-49 ratings increase in viewing by DVR in their adults 18-49 Live+7 audience numbers from viewers watching shows after the airdate on their digital video recorders (DVRs).

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Largest Viewership Increase From DVR Viewing for Broadcast TV Shows:

Rank Program Net Viewership Live+SD (000) Viewership Live+7 (000) Post Airdate Absolute Viewership Increase From DVR Viewing (000) Post Airdate % Viewership Increase from DVR Viewing
1 FOLLOWING, THE-04/15 FOX 6380 10332 3952 62%
2 Castle-04/15 ABC 10178 13816 3638 36%
3 Mentalist, THE-04/21 CBS 9102 12127 3025 33%
4 Hawaii Five-0-04/15 CBS 7650 10560 2910 38%
5 Body Of Proof-04/16 ABC 8936 11725 2789 31%
6 BONES-04/15 FOX 6634 9193 2559 39%
7 MIKE & MOLLY-04/15 CBS 7758 10146 2388 31%
8 Glee-04/18 FOX 6142 8497 2355 38%
9 VOICE-04/15 NBC 14460 16790 2330 16%
10 VOICE-TUE-04/16 NBC 14155 16400 2245 16%
11 2 Broke Girls-04/15 CBS 7542 9746 2204 29%
12 How I Met Your Mother-04/15 CBS 6581 8729 2148 33%
13 Hannibal-04/18 NBC 3507 5586 2079 59%
14 Once Upon A Time-04/21 ABC 7370 9345 1975 27%
15 Good Wife, THE-04/21 CBS 9022 10979 1957 22%
16 SMASH-04/20 NBC 1922 3560 1638 85%
17 Golden Boy-04/16 CBS 8073 9677 1604 20%
18 SURVIVOR: CARAMOAN-04/17 CBS 9989 11519 1530 15%
19 HELL'S KITCHEN-04/16 FOX 4768 6197 1429 30%
20 PARKS AND RECREATION-04/18 NBC 3335 4761 1426 43%
21 American Idol-WEDNESDAY-04/17 FOX 12707 14075 1368 11%
22 HOW TO LIVE WITH PARENTS-04/17 ABC 5979 7260 1281 21%
23 Rules of Engagement-04/15 CBS 6113 7362 1249 20%
24 American Idol-THURSDAY-04/18 FOX 12422 13574 1152 9%
25 Vampire Diaries-04/18 CW 2141 3283 1142 53%

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The average viewership increase From DVR Viewing ranks which of the top broadcast shows [by Live+7 viewers] had the largest absolute increase in average viewership by DVR between the Live + Same Day and Live + 7 day ratings measurements.
Do the Live+7 ratings tell us anything about a show's renewal prospects we didn't already know from the Live+Same Day ratings?  No.  Click here to learn more.

To see the previous most DVR'd TV Shows lists click here.

Definitions:

DVR (Time-shifted) Adults 18-49 Ratings – Program ratings for national sources are produced in three streams of data LiveLive+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs.

Live+Same Day(Live+SD) ratings include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing.

Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.

DVR Ratings Increase Past Airdate - How many people watched the show on their DVRs within 7 days following the airdate

Until the 2009-2010 season, we used a show's LIVE program rating or viewership as the base upon which the LIVE+7 day DVR viewing was added. Now, the press seems to be standardizing around using LIVE+SAME DAY DVR viewing as the base for the calculations, so that's what we do now as well.

Nielsen TV Ratings Data:©2011 The Nielsen Company. All Rights Reserved.

 

 
  • Television Town

    Nice to see Body of Proof soaring in DVR ratings too. Nearly 10 million live viewers per episode and nearly 12 million DVR viewers. Plus an average this season of a 1.5 rating is not terrible, but not great. Hopefully enough for a mid season replacement. :)

  • I love TV!

    Smash is a beast! 175% increase with DVR? NBC shouldn’t ignore these numbers…. lol

  • eridapo

    Good DVR Numbers for Castle and the Following.

  • Ollie

    Smash has definately secured its renewal now, going up 0.1 on Saturday night and now this! Roll on season 3!!!

  • Alan

    The fair thing would be to renew Smash, but I don’t think NBC wants to do it.

  • DougF

    @I love TV!

    I don’t know if you are being sarcastic but even with the 175% increase it still was lower than the Live 18-49 for Community that week.

  • Robsten_Fan

    Go TVD… <3

  • Michael

    The Voice killing it!!!

  • I love TV!

    @DougF

    Just me being sarcastic

  • Danak

    Smash recovered at least a large portion of its DVR audience before its Saturday move. Not enough for NBC to even think about keeping it around though sadly enough.

  • Mr Mumble

    Good numbers for the bubble shows “Body of Proof”, “Community” and “How To Live With Your Parents”. The numbers for “Hannibal” and “Parks & Recreation” are very strong but probably don’t matter (much to the chagrin of Hannibal watchers of course).

    “Community” is such an enigma with some datapoints shout certain cancellation while others scream certain renewal. If “Community” gets canceled you’ll have NBC killing a show where its last +7 numbers matches programming that CBS is renewing (with “The Good Wife” also a 1.9 for Live+7).

  • omabin

    The Following does exceptionally well, I think it is probably one of the few shows that does better when looking at C3 numbers than when looking at 18-49 numbers (relatively speaking, I mean)

  • MichaelChickless

    The Following! Wow!

    The Following, The Mentalist, Castle & Glee in the top-10 of all 3 lists.

  • Nerdbot

    Hannibal’s numbers are nice. It’s a pity they don’t really matter.

  • Glue

    If Community wasn’t against TBBT, Idol and TVD, It would be ranging around the 1.5-1.7 mark. Something NBC should think about.

  • marc

    It’s funny how 9O21O is doing better then Nikita in DVR and yet again 9O21O got cancelled and Nikita may have a finale seasone?????? what’s Happeninggg!!!!!!!!!!! 9O21O had amazing ratings, beating Nikita, and yet it’s cancelled….I find it unfair for us dying 9O21O who won’t have a good Series Finale!!!…..

  • MichaelChickless

    @marc

    Friday Factor?

  • CrimTV

    Concerned that Revolution didn’t appear :(

  • John A

    LMAO Nikita gains 1 tenth from Dvr. What a loser

  • Alan

    @marc the Friday factor doesn’t matter. People can DVR it and watch it anytime, but people don’t even want to DVR Nikita, this show is pathetic and The CW still has it around :( 90210 should had gotten a final season.

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