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Live+7 DVR Ratings: 'The Following' Leads Adults 18-49 Ratings Increase & Tops Total Viewership Gains; 'Smash' Earns Biggest Percentage Increase in Week 30

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May 6th, 2013

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Our source for Live+7 DVR ratings includes only original, regular programs, excluding both repeats (which are unlikely to be heavily DVR viewed) and "specials".

During the thirtieth week  of the 2012-2013 season (April 15-21), The Following topped the rankings for the week's DVR viewing adults 18-49 ratings added between the Live+Same Day period (as reported in all our other ratings posts) and the Live + 7 Day measurement periods with a gain of 1.7 adults 18-49 ratings points.

Smash topped the % adults 18-49 ratings increase from DVR viewing, adding 175% to its Live+Same Day adults 18-49 ratings.

The Following led total Viewership gains, adding 3.952 million viewers via DVR between Live + Same Day and Live + 7 Day ratings.

Largest 18-49 Ratings Increase From DVR Viewing for Broadcast TV Shows:

Rank Programs Net 18-49 Live+SD (rating) 18-49 Live+7 (rating) Post Airdate 18-49 Rating Absolute Increase From DVR Viewing Post Airdate 18-49 Rating % Increase from DVR Viewing
1 FOLLOWING, THE-04/15 FOX 2.1 3.8 1.7 81%
2 How I Met Your Mother-04/15 CBS 2.7 3.9 1.2 44%
3 Castle-04/15 ABC 2.0 3.1 1.1 55%
4 Glee-04/18 FOX 2.1 3.2 1.1 52%
5 2 Broke Girls-04/15 CBS 2.4 3.4 1.0 42%
6 VOICE-TUE-04/16 NBC 4.6 5.6 1.0 22%
7 Hannibal-04/18 NBC 1.4 2.4 1.0 71%
8 Once Upon A Time-04/21 ABC 2.1 3.0 0.9 43%
9 MIKE & MOLLY-04/15 CBS 2.2 3.1 0.9 41%
10 Mentalist, THE-04/21 CBS 1.6 2.5 0.9 56%
11 BONES-04/15 FOX 1.9 2.8 0.9 47%
12 VOICE-04/15 NBC 5.2 6.1 0.9 17%
13 PARKS AND RECREATION-04/18 NBC 1.7 2.6 0.9 53%
14 Hawaii Five-0-04/15 CBS 1.8 2.6 0.8 44%
15 Body Of Proof-04/16 ABC 1.4 2.1 0.7 50%
16 HELL'S KITCHEN-04/16 FOX 2.1 2.8 0.7 33%
17 SMASH-04/20 NBC 0.4 1.1 0.7 175%
18 HOW TO LIVE WITH PARENTS-04/17 ABC 2.0 2.6 0.6 30%
19 SURVIVOR: CARAMOAN-04/17 CBS 2.7 3.3 0.6 22%
20 Vampire Diaries-04/18 CW 1.0 1.6 0.6 60%
21 COMMUNITY-04/18 NBC 1.3 1.9 0.6 46%
22 Amazing Race 22-04/21 CBS 2.4 2.9 0.5 21%
23 Rules of Engagement-04/15 CBS 2.1 2.6 0.5 24%
24 American Idol-WEDNESDAY-04/17 FOX 3.4 3.9 0.5 15%
25 American Idol-THURSDAY-04/18 FOX 3.0 3.5 0.5 17%

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Largest 18-49 Percentage Increase From DVR Viewing for Broadcast TV Shows:

Rank Programs Net 18-49 Live+SD (rating) 18-49 Live+7 (rating) Post Airdate 18-49 Rating Absolute Increase From DVR Viewing Post Airdate 18-49 Rating % Increase from DVR Viewing
1 SMASH-04/20 NBC 0.4 1.1 0.7 175%
2 90210-04/15 CW 0.2 0.5 0.3 150%
3 FOLLOWING, THE-04/15 FOX 2.1 3.8 1.7 81%
4 Hannibal-04/18 NBC 1.4 2.4 1.0 71%
5 Vampire Diaries-04/18 CW 1.0 1.6 0.6 60%
6 Hart Of Dixie-04/16 CW 0.5 0.8 0.3 60%
7 Mentalist, THE-04/21 CBS 1.6 2.5 0.9 56%
8 Castle-04/15 ABC 2.0 3.1 1.1 55%
9 PARKS AND RECREATION-04/18 NBC 1.7 2.6 0.9 53%
10 Glee-04/18 FOX 2.1 3.2 1.1 52%
11 Body Of Proof-04/16 ABC 1.4 2.1 0.7 50%
12 BONES-04/15 FOX 1.9 2.8 0.9 47%
13 COMMUNITY-04/18 NBC 1.3 1.9 0.6 46%
14 How I Met Your Mother-04/15 CBS 2.7 3.9 1.2 44%
15 Hawaii Five-0-04/15 CBS 1.8 2.6 0.8 44%
16 Once Upon A Time-04/21 ABC 2.1 3.0 0.9 43%
17 2 Broke Girls-04/15 CBS 2.4 3.4 1.0 42%
18 MIKE & MOLLY-04/15 CBS 2.2 3.1 0.9 41%
19 HELL'S KITCHEN-04/16 FOX 2.1 2.8 0.7 33%
20 Beauty And The Beast-04/18 CW 0.6 0.8 0.2 33%
21 Nikita-04/19 CW 0.3 0.4 0.1 33%
22 HOW TO LIVE WITH PARENTS-04/17 ABC 2.0 2.6 0.6 30%
23 Good Wife, THE-04/21 CBS 1.5 1.9 0.4 27%
24 APPRENTICE 13-04/21 NBC 1.6 2.0 0.4 25%
25 Ready For Love-04/16 NBC 1.2 1.5 0.3 25%

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The 18-49 Demo % Increase From DVR Viewing ranks which of the top broadcast shows [by Live+7 18-49 ratings] had the largest percentage adults 18-49 ratings increase in viewing by DVR in their adults 18-49 Live+7 audience numbers from viewers watching shows after the airdate on their digital video recorders (DVRs).

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Largest Viewership Increase From DVR Viewing for Broadcast TV Shows:

Rank Program Net Viewership Live+SD (000) Viewership Live+7 (000) Post Airdate Absolute Viewership Increase From DVR Viewing (000) Post Airdate % Viewership Increase from DVR Viewing
1 FOLLOWING, THE-04/15 FOX 6380 10332 3952 62%
2 Castle-04/15 ABC 10178 13816 3638 36%
3 Mentalist, THE-04/21 CBS 9102 12127 3025 33%
4 Hawaii Five-0-04/15 CBS 7650 10560 2910 38%
5 Body Of Proof-04/16 ABC 8936 11725 2789 31%
6 BONES-04/15 FOX 6634 9193 2559 39%
7 MIKE & MOLLY-04/15 CBS 7758 10146 2388 31%
8 Glee-04/18 FOX 6142 8497 2355 38%
9 VOICE-04/15 NBC 14460 16790 2330 16%
10 VOICE-TUE-04/16 NBC 14155 16400 2245 16%
11 2 Broke Girls-04/15 CBS 7542 9746 2204 29%
12 How I Met Your Mother-04/15 CBS 6581 8729 2148 33%
13 Hannibal-04/18 NBC 3507 5586 2079 59%
14 Once Upon A Time-04/21 ABC 7370 9345 1975 27%
15 Good Wife, THE-04/21 CBS 9022 10979 1957 22%
16 SMASH-04/20 NBC 1922 3560 1638 85%
17 Golden Boy-04/16 CBS 8073 9677 1604 20%
18 SURVIVOR: CARAMOAN-04/17 CBS 9989 11519 1530 15%
19 HELL'S KITCHEN-04/16 FOX 4768 6197 1429 30%
20 PARKS AND RECREATION-04/18 NBC 3335 4761 1426 43%
21 American Idol-WEDNESDAY-04/17 FOX 12707 14075 1368 11%
22 HOW TO LIVE WITH PARENTS-04/17 ABC 5979 7260 1281 21%
23 Rules of Engagement-04/15 CBS 6113 7362 1249 20%
24 American Idol-THURSDAY-04/18 FOX 12422 13574 1152 9%
25 Vampire Diaries-04/18 CW 2141 3283 1142 53%

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The average viewership increase From DVR Viewing ranks which of the top broadcast shows [by Live+7 viewers] had the largest absolute increase in average viewership by DVR between the Live + Same Day and Live + 7 day ratings measurements.
Do the Live+7 ratings tell us anything about a show's renewal prospects we didn't already know from the Live+Same Day ratings?  No.  Click here to learn more.

To see the previous most DVR'd TV Shows lists click here.

Definitions:

DVR (Time-shifted) Adults 18-49 Ratings – Program ratings for national sources are produced in three streams of data LiveLive+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs.

Live+Same Day(Live+SD) ratings include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing.

Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.

DVR Ratings Increase Past Airdate - How many people watched the show on their DVRs within 7 days following the airdate

Until the 2009-2010 season, we used a show's LIVE program rating or viewership as the base upon which the LIVE+7 day DVR viewing was added. Now, the press seems to be standardizing around using LIVE+SAME DAY DVR viewing as the base for the calculations, so that's what we do now as well.

Nielsen TV Ratings Data:©2011 The Nielsen Company. All Rights Reserved.

 

 
  • Katherine

    NBC should renew Smash for another season at least for 6 episodes, just so we, the fans, can have some resolution, the show should have a great conclusion.

  • Titina

    Those Smash numbers are impressive, even if its DVR. There is a pretty strong fanbase out there.
    Hoping NBC considers renewing it. I love the show.

  • Anthony Parello (AP076)

    @Todd35

    “DVR is king”

    Yet only in about 50% of American homes with the vast majority of TV still be watched the old fashioned way, “live”.

  • Anthony Parello (AP076)

    @Katherine

    Change “should” to “I wish”. There is nothing at all about Smash’s ratings that warrants a “should” renew.

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