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2012-2013 Season: CBS Leads Among Adults 18-49 & With Total Viewers Through Week 32 Ending May 5, 2013

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May 7th, 2013

For the week's top 25 broadcast TV show ratings click here.

 

After thirty two weeks of the 2012-2013 broadcast television season (through Sunday, May 5, 2013), CBS is in first place among adults 18-49, with a 2.9 rating average, down 3 percent from last season.  FOX  was second, with a 2.5 rating average, down 22% from last season. NBC was third with a 2.4, down 4% from last season. ABC was fourth with a 2.2, down 8% from last season. The CW finished 5th among English networks with a 0.7 adults 18-49 rating average, down 13% from the previous season.

Among  total viewers, CBS is ahead for the season  averaging 11.947 million viewers. ABC is second with 7.804m, followed by FOX with 7.077m, NBC with 6.978m, and CW with 1.780 million.

Each adults 18-49 rating point is a percentage of the adults 18-49 US TV population and equals 1.265 million adults 18-49. The season-to-date numbers are "Most Current" ratings, which are Live+7 Day for all but the two most recent weeks and Live+ Same Day for the two most recent weeks.

You can see last week's broadcast network primetime weekly TV ratings results here.

Nielsen TV Ratings Data: ©2013 The Nielsen Company. All Rights Reserved.

 
  • romo

    How much will the olympics help nbc next year or is fox essentially a lock to win ?

  • Max Vrany

    @romo, my guess is FOX on top, but it’s too early for anything more than guessing.

  • Cory

    @romo

    Last winter Olympics gave NBC 0.3 point, it depends on the strength of The Voice and NBC’s new pilots.

  • romo

    So if fox also gets 0.3 from the super bowl + championship game it could really be close with nbc.

  • http://tvbythenumbers.com Bill Gorman

    “So if fox also gets 0.3 from the super bowl + championship game it could really be close with nbc”

    Fox will get ~0.5 from the Super Bowl (fewer hours in their average), and ~0.1 from the AFC Championship game.

  • Ultima

    I think next season will be one of the closest races in years. Should be a lot more fun than the whole CBS is guaranteed to win 2013 prediction 12+ months out! ;)

  • romo

    Wow so if fox gets 0.6 from those 2 events they would really have to choke to lose it.

    Its nfc not afc champ game.

    Fox also is probably going to get the late divisional sunday playoff game too which doesnt count cause its too early but does leadin to another big night for them as it did in jan 2012.

  • Ultima

    @romo
    Fox also is probably going to get the late divisional sunday playoff game too which doesnt count cause its too early but does leadin to another big night for them as it did in jan 2012.

    Both FOX and CBS have a late Sunday afternoon playoff game each year. They also both have a primetime game. This season FOX’s game had an 11.1 and CBS’ a 16.8, which for FOX is a difference of ~0.03 in the season average.

    I don’t think the championship game rotation is very meaningful in terms of overall ratings, although there’s certainly a higher potential to have ridiculous ratings with the championship game (as FOX did last season).

    I think FOX will get a much more significant boost from the World Series next season than from the NFC Championship Game.

  • SJ

    Hopefully ABC can bounce back from 4th place in 2014-2015 when NBC doesn’t have the Olympics and The Voice has sufficiently weakened.

  • http://tvbythenumbers.com Bill Gorman

    “Hopefully ABC can bounce back from 4th place in 2014-2015 when NBC doesn’t have the Olympics and The Voice has sufficiently weakened.”

    Sadly for ABC fans, that’s the next year NBC has the Super Bowl.

    So unfair!

  • romo

    To ultima:

    Yep both nets have a sunday game but the divisonal game usually rates higher than the wildcard game so it helps that nights shows more.

    Also they dont both have a primetime playoff game only 1 does (not counting champ game). Fox had it in 2013 so cbs most likely gets it in 2014.

  • Ultima

    @romo
    Also they dont both have a primetime playoff game only 1 does (not counting champ game).

    But the championship game does count, that’s the point. The championship game doesn’t have a big impact on the ratings because it replaces the primetime division game they had the previous year.

    There’s a difference between the two, just as there’s a difference between the the late Sunday afternoon games, but that difference has very little effect on the network’s season average (which is ~550 hours for FOX and ~790 for CBS).

    (16.8 – 11.1) * 3 / 550 = ~0.03, that’s fairly insignificant

    (40.0 – 0) * 4 / 550 = ~0.3, that’s a big deal

  • romo

    What fox game only got 11.1 ?

  • SJ

    @Bill

    D’oh! I completely forgot about that…

  • Ultima

    @romo
    What fox game only got 11.1 ?

    Those are the numbers from this year’s games; 11.1 for FOX’s Saturday primetime game and 16.8 for the AFC Championship Game.

  • romo

    But youre not accounting for the shows at night which these games serve as a leadin for & wouldnt fox take a better advantage of that than cbs ?

  • Ultima

    @romo
    But youre not accounting for the shows at night which these games serve as a leadin for

    A moderate ratings boost for less than an hour (nothing after 11pm counts) is insignificnat.

    Again, I’m not saying that the late championship game and late Sunday division game aren’t better, just that the difference is insignificant in terms of the networks full season average.

  • cas127

    It is shockingly under-reported that a *tiny* 11% of the 18-49 market watch any given minute of “prime-time” broadcast programming.

    That is including every single English broadcaster.

    Including every cabler and *maybe* you get to 25% of the market.

    This is a “mass media”? (snort)

  • Marius

    TV by The Numbers has been around for a while now. Possible to do a “State of The Tube” article? Analyze TV Network Year over Year performance on timeslots, genres, average series lifetimes and other stats from a 5-year perspective? (Or however long TVBTN has been running… I think 5 years so far?)

    With all the Renewed/Cancelled, Bubble Watch, and Ratings data, could be an interesting article. This could be material for summer when the RCI/Bubble Watch is down.

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