ABC Grows its Adult 18-49 Audience for the 3rd Consecutive Week

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May 7th, 2013

Scandal A Woman Scorned

via press release:

ABC Grows its Adult 18-49 Audience for the 3rd Consecutive Week, Airing

5 of the Top 20 Scripted Series and the No. 1 10pm Show with “Scandal

 

ABC is Monday’s Most-Watched TV Network for the 2nd Week in a Row,

As “Dancing with the Stars” Finishes as the Night’s Top Show

 

Castle” Beats NBC’s “Revolution” in Adults 18-49 for the 2nd Straight Week

 

ABC’s “Murder Mystery: Amanda Knox Speaks - A Diane Sawyer Exclusive”

Delivers 12-Week Highs to its Time Period in Adults 25-54 and Adults 18-49

 

Against a 3-Way Reality Battle, “The Middle” Holds 100% of its Adult 18-49 rating

 

“Family Tools” Debut Draws ABC’s Biggest Audience in the Half-Hour in 4 Weeks

 

ABC’s “Modern Family” Returns as Wednesday’s No. 1 TV Show in Adults 18-49

 

ABC’s “How To Live With Your Parents” Spikes 40% in Adults 18-49 Week to Week

 

Nashville” Runs in a Virtual Tie for No. 1 in Adults 18-49 and Wins in Adults 18-34

 

ABC Airs Thursday’s Top 2 Dramas in Adults 18-49 for the 2nd Week in a Row

“Wife Swap” is Up by Double Digits Over its Last Season Finale

Grey’s Anatomy” Grows 11% to Match a 10-Week High Among Adults 18-49

Scandal” is the No. 1 Series in its Hour in Adults 18-49 for its 14th Straight Original

 

ABC’s “Happy Endings” Surges by Double Digits in its Season Finale on Friday

 

Shark Tank” is Once Again Friday’s No. 1 Series on the Major Nets in Adults 18-49

 

ABC’s “20/20” Jumps Week to Week and Wins Friday’s 10pm Hour with Key Adults

 

The Network Grows to its Highest-Rated Sunday in 6 Weeks Among Adults 18-49

 

ABC’s “Once Upon A Time” Marks its Most-Watched Telecast in 8 Weeks

 

Up for its 2nd Straight Original, “Revenge” Equals a 2-Month High in Adults 18-49

 

ABC’s “Red Widow” Grows 14% in its Season Finale Among Adults 18-49

 

Week No. 32

For the 3rd consecutive week (w/o 4/29/13), ABC (6.7 million) was the 2nd-most-watched TV network to CBS, outdrawing Fox by 12% (6.0 million) and NBC by 20% (5.6 million).

 

  • Growing for the 3rd week in row in Adults 18-49 (+7% - 1.6/5 vs. 1.5/5), ABC drew its largest audience and top young adult number in 4 weeks – since w/o 04/01/13.

 

Rankings:  The Network delivered 5 of the Top 20 scripted series for the week in Adults 18-49, including 3 of the Top 10:  “Modern Family” – No. 2, “Grey’s Anatomy” – No. 5, “Scandal” – No. 9, “Once Upon A Time” – No. 15 and “How To Live With Your Parents” – No. 18.  In addition, ABC’s Scandal” was the week’s highest rated 10 o’clock series in Adults 18-49 and Adults 25-54, finishing as TV’s No. 1 regular 10:00 p.m. drama with young adults for its 11th consecutive first-run broadcast (on each week since its January return). ABC’s “Murder Mystery: Amanda Knox Speaks – A Diane Sawyer Exclusive” ranked as the No. 1 news program with key Adults (AD18-49/AD25-54). The Net’s Dancing with the Stars” was the most-watched unscripted series, outdrawing both editions of NBC’s “The Voice” and Fox’s “American Idol,” and finishing as the No. 3 show overall.

 

Monday

ABC (12.5 million) was Monday’s most-watched TV network for the 2nd week in a row, topping NBC by 2.2 million viewers (10.3 million), Fox by 4.9 million viewers (7.6 million) and CBS by 5.0 million viewers (7.5 million).  “Dancing with the Stars” was Monday’s most-watched TV show overall and “Castle” continued to rank as the night’s most-watched scripted series.  In addition, at 10:00 p.m. “Castle” finished No. 1 in Adults 18-49 for the 2nd week in a row. 

 

Dancing with the Stars” (8:00-10:01 p.m.)

Leading each half-hour to finish as Monday’s top show, ABC’s “Dancing with the Stars” drew 6% more viewers than NBC’s “The Voice” in head-to-head competition in the 2-hour slot (13.5 million vs. 12.7 million).  As “The Voice” declined week to week in Adults 18-49 (4.3/12 vs. 4.9/14), ABC’s “DWTS” held even in the demo (2.1/6).

 

Castle” (10:01-11:00 p.m.)

Castle ranked No. 1 in the 10:00 p.m. hour for the 2nd week running in both Total Viewers (10.5 million) and Adults 18-49 (2.0/6), defeating CBS’ “Hawaii Five-0(7.8 million and 1.7/5) and NBC’s “Revolution (5.5 million and 1.8/5). “Castle” has been the No. 1 regular series in its time period for 8 consecutive first-run airings in Total Viewers and for 4 straight originals in Adults 18-49.  In addition, the ABC drama was Monday’s most-watched scripted series for its 7th consecutive broadcast.

 

Tuesday

Murder Mystery: Amanda Knox Speaks - A Diane Sawyer Exclusive” (10:01-11:00 p.m.)

ABC’s “Murder Mystery: Amanda Knox Speaks - A Diane Sawyer Exclusive” was the most-watched TV show in Tuesday’s 10 o’clock hour (8.5 million), outdrawing CBS’ “Golden Boy” by 12% (7.6 million) and NBC’s “The Voice”-led time period premiere of “Grimm” by 47% (5.8 million).  In addition, the ABC News program beat out CBS’ “Golden Boy” by strong margins in Adults 25-54 (+26% - 2.4/6 vs. 1.9/5) and Adults 18-49 (+31% - 1.7/5 vs. 1.3/4).

 

  • Building on its “Dancing” lead-in, “Murder Mystery: Amanda Knox Speaks - A Diane Sawyer Exclusive” delivered 12-week highs for ABC in the hour with Adults 25-54 and Adults 18-49 – since 2/5/13.

 

Wednesday

Returning to an all-original lineup on the night for the first time in 3 weeks (since 4/10/13), ABC’s “Modern Family” came back as Wednesday’s No. 1 TV show in Adults 18-49, outdelivering Fox’s “American Idol” on the evening by 24% (3.6/10 vs. 2.9/9).  “Modern” has now beaten or tied “Idol-Wed” in each of its last 5 originals. Out of “Modern,” How To Live With Your Parents (For the Rest of Your Life)” continued to deliver improved lead-in retention for ABC year to year and was up sharply week to week.

 

The Middle” (8:00-8:30 p.m.)

At 8:00 p.m. against unusually strong competition from a 3-way reality battle (“Idol,” “The Voice” and “Survivor”), ABC’s “The Middle(2.0/7) held 100% of its Adult 18-49 delivery from its most recent original three weeks ago.  The ABC family comedy took second to “Idol” in the half-hour with Adults 18-34, while ranking as the No. 1 broadcast show in Teens 12-17.

 

“Family Tools” (8:30-9:00 p.m.)

Opposite stiff competition at 8:30 p.m., ABC’s series debut of “Family Tools” (5.8 million) delivered the Net’s largest audience in the slot in 4 weeks (since 4/3/13).

 

Modern Family” (9:00-9:31 p.m.)

Building on its Adult 18-49 lead-in at 9:00 p.m. (+140%), ABC’s “Modern Family(3.6/10) dominated its half-hour by 20% over “American Idol (3.0/8) and outrated its nearest scripted competition in the slot by 50% (CBS’ “Criminal Minds” = 2.4/7).  “Modern” held 95% of its last original airing with young adults

 

How To Live With Your Parents (For the Rest of Your Life)” (9:31 -10:00 p.m.)

During the 9:30 p.m. half-hour, ABC’s “How to Live with Your Parents” was up 40% week to week in Adults 18-49 (2.1/6 vs. 1.5/4) to earn its 3rd-highest rating.  In addition, “How to Live with Your Parents” delivered stronger young adult lead-in retention year to year for ABC in the half-hour, compared to “B---- in Apt 23” on the year-ago night out of an original “Modern Family” (58% vs. 56%).

 

Nashville” (10:00-11:00 p.m.)

During the 10 o’clock hour, ABC’s “Nashvillewon it slot over its drama competition on CBS (“CSI”) and NBC (“Chicago Fire”) in Adults 18-34 and key Women (W18-34/W18-49) and ran in a virtual tie for No. 1 in Adults 18-49 (1.7/5 - pacing within 2-tenths of the hour’s lead and tied in audience share). The ABC freshman drama retained 94% of its most recent original in Adults 18-49 and 100% in Adults 18-34.   Delivering among the biggest increases in TV playback this season, “Nashville’s” Adult 18-49 rating for originals spikes 58% on average (going from a 1.9 in L+SD to a 3.0 rating in L+7).

 

Thursday

ABC finished No. 2 on Thursday in Adults 18-49 (2.3/7) to CBS, as “Grey’s Anatomy” and “Scandal” ranked as the night’s Top 2 dramas for the 2nd week in a row.  ABC’s “Scandal” is on track to finish as the No. 1 regular 10 o’clock drama on any net on any night with young adults for its 11th consecutive first run broadcast (on each week since its January return).   In fact Grey’s” outdelivered “American Idolin Adults 18-49 and “Scandal” tied “Idol” for the 2week running. 

 

  • The Net was up 5% from the same Thursday last May in Adults 18-49.

 

“Wife Swap” (8:00-9:00 p.m.)

In its season finale, “Wife Swap” was up 9% week to week in viewers (3.7 million vs. 3.4 million) and held 100% in Adults 18-49 (1.1/4).

 

  • The ABC unscripted series was up by double-digit percentages in viewers (+19%) and young adults (+10%) from its most recent season finale (3.1 million and 1.0/4 on 8/13/10).

 

“Grey’s Anatomy” (9:00-10:02 p.m.)

Spiking over its Adult 18-49 lead-in (+173%) at 9:00 p.m. and growing week to week, ABC’s “Grey’s Anatomy” (3.0/9) surged to rank as the No. 1 series in its hour for its 5th straight original, beating CBS’ “Person Of Interest” by 25% (2.4/7), Fox’s “Idol”-driven “Glee” by 58% (1.9/5) and NBC’s comedies by 67% (“The Office”/”Parks and Recreation” season finale = 1.8/5).

 

 

 

  • “Grey’s” was up over the prior week by 11% in Adults 18-49 to equal a 10-week high, while it straight out delivered its top Women 18-34 number in 10 weeks – since 2/21/13.

 

“Scandal” (10:02-11:00 p.m.)

With strong lead-in retention, ABC’s “Scandal” dominated its 10 o’clock drama competition in Adults 18-49 (2.6/8), outdelivering CBS’ “Elementary” by 30% (2.0/6) and NBC’s “Hannibal” by 136% (1.1/3).  “Scandal” has been the No. 1 TV series in its time slot on each of its last 14 originals. 

 

  • Continuing to outpace its freshman season by wide margins, “Scandal” was up from the same night last year by 21% in viewers (8.1 million vs. 6.7 million) and by 37% in young adults (2.6/8 vs. 1.9/5).

 

  • Building its overall audience (+3%), “Scandal” saw its most-watched telecast since March 21, 2013.

 

“Scandal” Social Activity: The ABC sophomore drama continued to register as Thursday’s No. 1 most social broadcast series during primetime, with an 86% advantage over No. 2 “American Idol” in number of tweets (288,000 vs. 155,000).  ABC’s most social show this season with 3.4 million total tweets, “Scandal’s” social activity was up 65% over last week to its 2nd-highest-ever levels for any episode.

 

Friday

ABC led the pack on Friday in Adults 18-49 (1.3/5) by double digits over CBS (+18% - 1.1/4), NBC (+30% - 1.0/3) and Fox (+44% - 0.9/3). ABC’s Shark Tank” continued its run as Friday’s No. 1 TV series on the major nets in Adults 18-49 and “20/20” held the No. 2 position. “20/20” was Friday’s No. 1 newsmagazine in viewers and key adults, outdelivering NBC’s “Dateline” at 9:00 p.m. and “Rock Center” at 10:00 p.m.

 

  • Season to date ABC is the No. 1 network on Friday in Adults 18-49, up over the comparable weeks last year by 13% to its strongest delivery on the night in 4 years – since the 2008/09 season.

 

Happy Endings” (8:00-9:01 p.m.)

At 8:00 p.m., “Happy Endings” surged 33% week to week in Adults 18-49 (0.8/3 vs. 0.6/2) and, at 8:30 p.m., the “Happy Endings” season closer was up 17% over the prior week (0.7/3 vs. 0.6/2).

 

Shark Tank” (9:01-10:01 p.m.)

Jumping over its lead-in (+143%), ABC’s “Shark Tank” dominated its net rivals in the 9 o’clock hour in Adults 18-49 (1.7/6), outperforming NBC’s “Dateline” by 42% (1.2/4), CBS’ “Vegas” by 89% (0.9/3) and Fox’s “Touch” by 183% (0.6/2). The ABC unscripted show was Friday’s top-rated TV series on the major nets in Adults 18-49 in each of its last 15 first-run airings.

 

20/20” (10:01-11:00 p.m.)

ABC’s “20/20won the 10 o’clock hour by solid margins in Adults 18-49 (1.6/5) and Adults 25-54 (2.1/6), leading runner-up CBS’ “Blue Bloods” by 23% (1.3/4) and 5% (2.0/6), respectively. In addition from 10-11:00 p.m., the ABC newsmagazine defeated NBC’s “Rock Center with Brian Williams” by 1.3 million viewers (5.5 million vs. 4.2 million), by 45% in Adults 18-49 (1.6/5 vs. 1.1/3) and by 50% in Adults 25-54 (2.1/6 vs. 1.4/4). “20/20” reported on shocking disclosures from doctors and hairdressers and even burglars who revealed surprising secrets of their trades. “20/20” was up sharply week to week in Total Viewers (+22%), Adults 18-49 (+33%) and Adults 25-54 (+24%).

 

 

Sunday

ABC gained 7% on Sunday in Adults 18-49 (1.6/5 vs. 1.5/4) from the previous week, delivering
a 6-week high on the night
– since 3/24/13.

 

“America’s Funniest Home Videos” (7:00-8:00 p.m.)

ABC’s “America’s Funniest Home Videos” took second in the 7 o’clock hour in Adults 18-49 (1.5/5), while ranking No. 1 with Women 18-49 and as the top broadcast with Teens 12-17 and Kids 2-11.

 

Once Upon A Time” (8:00-9:00 p.m.)

Spiking over its Adult 18-49 lead-in (+47%) at 8:00 p.m. and growing week to week (+10%) against the season finale of “Amazing Race XXII,” ABC’s “Once Upon A Time” ranked No. 2 in its time period (2.2/6-tie). In addition, the ABC drama continued to rank as the most social broadcast series on Sunday night (27,358 tweets).

 

  • “Once Upon a Time” marked its most-watched telecast (7.5 million) in 8 weeks and posted its highest Adult 18-49 number in 6 weeks – since 3/10/13 and 3/24/13, respectively.

 

Revenge” (9:00-10:01 p.m.)

From 9:00-10:00 p.m. opposite the second hour of the “Amazing Race” finale, “Revengeincreased 6% over the prior week and outdelivered the first hour of NBC’s 2-hour “Celebrity Apprentice” by a strong 38% in Adults 18-49 (1.8/5 vs. 1.3/3).

 

  • The ABC sophomore drama was up for its 2nd straight original in Adults 18-49 to equal a 2-month high – since 3/10/13.

 

Red Widow” (10:01-11:00 p.m.)

During the 10:00 p.m. hour, ABC’s season finale of “Red Widowsurged 14% week to week in Adults 18-49 (0.8/2 vs. 0.7/2).

 

WEEK NO. 32:   ADULTS 18-49            TOTAL VIEWERS

No.1   FOX 1.9      No.1 CBS     9,220,000

No.1   CBS 1.9      No.2 ABC     6,670,000

No.3   NBC 1.8      No.3 FOX     5,980,000

No.4   ABC 1.6      No.4 NBC     5,560,000

No.5   CW  0.5      No.5 CW      1,300,000

 

 

Source: The Nielsen Company (National, Live+ Same Day Program Ratings), week of 04/29/13.

 
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