Among Adults 18-34, Univision Ranks #3, Out-performing ABC and CBS

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via press release:

Among Adults 18-34, Univision Ranks #3, Out-performing ABC and CBS and Marking 14th Consecutive Week

Network Ranks #4 or Higher Among Demo

 

Univision Broadcast Prime Highlights Week of April 29 to May 5, 2013

  • For the entire week (M-SU), Univision ranked #3 among Adults 18-34, out-delivering ABC and CBS.   This marks the fourteenth consecutive week where Univision ranked #4 or higher among Adults 18-34.

 

  • Season to date among Adults 18-49, Univision increased +1% over prior year while the E-L broadcast networks decreased (FOX -22%, ABC -9%, NBC -7%, CBS -3%).  

 

  • On Monday night, Univision ranked as the #3 network among Adults 18-34, out-delivering ABC and CBS.   Univision’s entire primetime lineup ranked among the top 15 programs for both demographics.

 

  • On Tuesday night, Univision ranked as the #3 network among Adults 18-34 and #4 among Adults 18-49, out-delivering ABC in each demographic.  Univision’s entire primetime lineup ranked among the top 10 programs for Adults 18-34; top 15 for Adults 18-49.

 

  • On Wednesday night, Univision ranked as the #3 network among Adults 18-34, out-delivering CBS and NBC.  Univision’s entire primetime lineup ranked among the top 10 programs for Adults 18-34; top 15 for Adults 18-49.

 

  • On Thursday night, Univision ranked as the #4 network among Adults 18-49, out-delivering NBC.  Univision’s entire primetime lineup ranked among the top 15 programs for both demographics.

 

  • On Friday, Univision ranked as the #1 network among both Adults 18-34 and Adults 18-49.  Univision’s entire primetime lineup ranked among the top 5 programs for Adults 18-34; top 10 for Adults 18-49.

 

  • Airing “Sabado Gigante” (Giant Saturday), Univision ranked #2 among both Adults 18-34 and #3 among Adults 18-49, out-delivering ABC and NBC in each demographic.  “Sabado Gigante” averaged 2.3 Million Total Viewers 2+, 838,000 Adults 18-49, and 334,000 Adults 18-34.  Also, it ranked among the top 10 programs of the evening for each demographic.

 

  • On Sunday night, Univision’s entire primetime lineup ranked among the top 20 programs for Adults 18-34 and Adults 18-49.

 

ü  At 7 p.m., Univision aired “Aqui y Ahora” (Here and Now), which averaged 1.9 Million Total Viewers 2+, 970,000 Adults 18-49, and 311,000 Adults 18-34.

 

ü  At 8 p.m., “Nuestra Belleza Latina” (Our Latin Beauty) saw increases over the prior week among Total Viewers 2+ (3.1 Million, +28%), Adults 18-49 (1.5 Million, +33%), and Adults 18-34 (654,000, +34%).

 

ü  Following “NBL” and a special 15 minute telecast of “Sal y Pimienta” (Salt and Pepper), Univision aired web novela “Arranque de Pasión.” The NASCAR themed show averaged 1.6 Million Total Viewers 2+, 783,000 Adults 18-49, and 392,000 Adults 18-34.

 

  • At 8 p.m., Univision’s novela “Porque El Amor Manda” (Because Love Rules) helped Univision rank as the #4 network for the hour (M-F) among both Adults 18-34 and Adults 18-49.  The novela averaged 3.5 Million Total Viewers 2+, 1.8 Million Adults 18-49, and 851,000 Adults 18-34.

 

  • Univision’s 9 p.m. novela “Amores Verdaderos” (True Love) helped Univision rank as the #2 network for the hour (M-F) among Adults 18-34.  “Amores Verdaderos” saw increases over the prior week among Total Viewers 2+ (4.7 Million, +8%), Adults 18-49 (2.5 Million, +2%), and Adults 18-34 (1.1 Million, +2%).

 

·         Univision’s 10 p.m. novela “Que Bonito Amor” (Beautiful Love) helped Univision rank as the #3 network for the hour (M-F) among Adults 18-34.   The novela averaged 3.4 Million Total Viewers 2+, 1.7 Million Adults 18-49, and 819,000 Adults 18-34.

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