Among Adults 18-34, Univision Ranks #3, Out-performing ABC and CBS

Categories: Network TV Press Releases

Written By

May 7th, 2013

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via press release:

Among Adults 18-34, Univision Ranks #3, Out-performing ABC and CBS and Marking 14th Consecutive Week

Network Ranks #4 or Higher Among Demo

 

Univision Broadcast Prime Highlights - Week of April 29 to May 5, 2013

  • For the entire week (M-SU), Univision ranked #3 among Adults 18-34, out-delivering ABC and CBS.   This marks the fourteenth consecutive week where Univision ranked #4 or higher among Adults 18-34.

 

  • Season to date among Adults 18-49, Univision increased +1% over prior year while the E-L broadcast networks decreased (FOX -22%, ABC -9%, NBC -7%, CBS -3%).  

 

  • On Monday night, Univision ranked as the #3 network among Adults 18-34, out-delivering ABC and CBS.   Univision’s entire primetime lineup ranked among the top 15 programs for both demographics.

 

  • On Tuesday night, Univision ranked as the #3 network among Adults 18-34 and #4 among Adults 18-49, out-delivering ABC in each demographic.  Univision’s entire primetime lineup ranked among the top 10 programs for Adults 18-34; top 15 for Adults 18-49.

 

  • On Wednesday night, Univision ranked as the #3 network among Adults 18-34, out-delivering CBS and NBC.  Univision’s entire primetime lineup ranked among the top 10 programs for Adults 18-34; top 15 for Adults 18-49.

 

  • On Thursday night, Univision ranked as the #4 network among Adults 18-49, out-delivering NBC.  Univision’s entire primetime lineup ranked among the top 15 programs for both demographics.

 

  • On Friday, Univision ranked as the #1 network among both Adults 18-34 and Adults 18-49.  Univision’s entire primetime lineup ranked among the top 5 programs for Adults 18-34; top 10 for Adults 18-49.

 

  • Airing “Sabado Gigante” (Giant Saturday), Univision ranked #2 among both Adults 18-34 and #3 among Adults 18-49, out-delivering ABC and NBC in each demographic.  “Sabado Gigante” averaged 2.3 Million Total Viewers 2+, 838,000 Adults 18-49, and 334,000 Adults 18-34.  Also, it ranked among the top 10 programs of the evening for each demographic.

 

  • On Sunday night, Univision’s entire primetime lineup ranked among the top 20 programs for Adults 18-34 and Adults 18-49.

 

ü  At 7 p.m., Univision aired “Aqui y Ahora” (Here and Now), which averaged 1.9 Million Total Viewers 2+, 970,000 Adults 18-49, and 311,000 Adults 18-34.

 

ü  At 8 p.m., “Nuestra Belleza Latina” (Our Latin Beauty) saw increases over the prior week among Total Viewers 2+ (3.1 Million, +28%), Adults 18-49 (1.5 Million, +33%), and Adults 18-34 (654,000, +34%).

 

ü  Following “NBL” and a special 15 minute telecast of “Sal y Pimienta” (Salt and Pepper), Univision aired web novela “Arranque de Pasión.” The NASCAR themed show averaged 1.6 Million Total Viewers 2+, 783,000 Adults 18-49, and 392,000 Adults 18-34.

 

  • At 8 p.m., Univision’s novela “Porque El Amor Manda” (Because Love Rules) helped Univision rank as the #4 network for the hour (M-F) among both Adults 18-34 and Adults 18-49.  The novela averaged 3.5 Million Total Viewers 2+, 1.8 Million Adults 18-49, and 851,000 Adults 18-34.

 

  • Univision’s 9 p.m. novela “Amores Verdaderos” (True Love) helped Univision rank as the #2 network for the hour (M-F) among Adults 18-34.  “Amores Verdaderos” saw increases over the prior week among Total Viewers 2+ (4.7 Million, +8%), Adults 18-49 (2.5 Million, +2%), and Adults 18-34 (1.1 Million, +2%).

 

·         Univision’s 10 p.m. novela “Que Bonito Amor” (Beautiful Love) helped Univision rank as the #3 network for the hour (M-F) among Adults 18-34.   The novela averaged 3.4 Million Total Viewers 2+, 1.7 Million Adults 18-49, and 819,000 Adults 18-34.

 
  • Randy

    I think it’s obvious why. You probably have 3 spanish channels if you have cable like comcast, and if you don’t have cable, you probably have 1 or 2 spanish channels. The demographics of the US are changing, and there are a lot more spanish people than before. They speak spanish, and thus they want to see tv in spanish. You don’t have to be Sherlock to understand why spanish programming is increasing in ratings even if the content is horrible. “Latinos represent 16% of the US population, and are expected to grow to 27.8% by 2050″

    It’s sort of like the Disney parks analogy. Disney parks are UNIQUE parks. There aren’t Disney parks in every state even (only 2 states have them in the US). Now, if Disney had 25 parks, the amount of people in each park would be nowhere as it is now, being so popular. The same thing goes with spanish television. During that central 7pm time for any night, people that don’t speak spanish might have 70 channels or even more channels (if they have cable) to look at whereas the spanish speaking people have maybe 3 channels.

    If everyone had non-cable (which isn’t realistic in todays society), spanish people would have maybe 1 or 2 channels, and non-spanish people have about 10 channels (Well at least IL, we have 10 because one of the networks has multiple channels with good classic programming).

    So, really this just shows the demographics of the country changing rather than people just hating cbs, abc, etc. Another thing could also be that a lot of the non-spanish people are watching a bunch of shows on the Internet, or through on-demand, and maybe not everyone has Internet / on demand, so they have to watch on tv.

  • Pavelsauce

    There are defintely more Spanish channels than the one you mentioned, especially on pay TV. It’s just that compared to Univision and Telemundo, their viewership is practically nonexistent. And, of course, there’s less fragmentation than with English networks. Not to mention that, according to a previous Univision press release, over 90% of their viewers watch live.

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