Disney Channel Sweeps Total Day Across Major Youth Demos
via press release:
For the week of April 29, 2013, Disney Channel recorded another clean sweep, ranking as TV’s #1 network across Kids 2-11, Kids 6-11 and Tweens 9-14 and closing in on 2 years of dominance in the latter two demos. Moreover, Disney Channel defeated Nickelodeon by at least double digits for the 78th consecutive week in Kids 6-11 and 80th in Tweens. Sunday’s all new Good Luck Charlie, Austin & Ally and Dog With A Blog were basic cable’s Top 3 scripted telecasts in Total Viewers, with the network airing the week’s Top 6 TV telecasts in Kids 2-11, Top 22 in Kids 6-11 and Top 37 in Tweens.
24-hour Disney Junior Channel stood as the #1 preschool cable TV network for the 5th consecutive week in Total Viewers and Kids 2-5, surpassing Nick Jr. by double digits and Sprout by triple digits in key measures.