NBC Matches its Top Weekly 18-49 Rating Since Early January

Categories: Press Releases

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May 7th, 2013

The Voice New Judges

via press release:

NBC has matched its highest weeklong 18-49 rating in 16 weeks, since January 7-13, and delivered its biggest total-viewer result since that same week, finishing the week of April 29-May 5 with a 1.8 rating, 5 share in adults 18-49 and 5.6 million viewers overall
The Monday and Tuesday editions of NBC’s “The Voice” ranked #2 and #3 for the week in adults 18-49 among primetime programs on ABC, CBS, NBC and Fox, and the Monday "Voice" finished the week #1 on those networks in adults 18-34, women 18-34, women 18-49 and teens 12-17.
NBC’s 1.8 rating in adults 18-49 pulled it within a tenth of a rating point of the weeklong win (1.9 for CBS and Fox).
Versus the same week last year, NBC was up 13 percent in 18-49 rating (to a 1.8 from a 1.6) and 9 percent in total viewers (5.7 million vs. 5.1 million), while ABC, CBS and Fox were down in both categories.
For a sixth straight week, both regular editions of "The Voice" topped both telecasts of "American Idol" in both 18-49 and total viewers.  Last week's two "Voice" telecasts averaged a 4.3 and 3.9 in 18-49 and 12.7 million and 11.8 million in total viewers, while "Idol" earned a 2.9 and 2.6 in 18-49 and 11.3 million and 11.3 million in total viewers.
Here are "live plus same day" weekly averages for Week 32…
Week 32 Adults 18-49 vs. Same Week Last Year
Net…Week '11-12… Week '12-13…Diff
NBC…1.6…1.8…Up 13%
CBS…2.2…1.9…Down 14%
ABC…2.0…1.6…Down 20%
Fox…2.2…1.9…Down 14%
Week 32 Total Viewers vs. Same Week Last Year
Net…Week '11-12… Week '12-13…Diff
NBC…5.111 million …5.561 million…Up 9%
CBS…10.090 million…9.218 million…Down 9%
ABC…7.694 million …6.672 million…Down 13%
Fox…6.805 million …5.983 million…Down 12%
For the Season:
  • NBC is running within 0.1 of a point of its year-ago season average (that included the Super Bowl) in adults 18-49.
  • The only other Big 4 network running within a tenth of its year-ago average is CBS, which has been boosted by the Super Bowl this season.
  • NBC is within a tenth of a point of #2 Fox for the season to date. One year ago, even with the Super Bowl boosting it, NBC was trailing Fox by 0.7 of a point.
Here are "most current" season averages thru 32 weeks…
Season to Date Adults 18-49 vs. Last Year
Net…Season to Date 2011-12… Season to Date 2012-13…Diff
NBC…2.5…2.4…Down 4%
CBS…3.0…2.9…Down 3%
ABC…2.4…2.2…Down 8%
Fox…3.2…2.5…Down 22%
Season to Date Total Viewers vs. Last Year
Net…Season to Date 2011-12… Season to Date 2012-13…Diff
NBC…7.429 million …6.978 million…Down 6%
CBS…11.766 million…11.947 million…Up 2%
ABC…8.341 million …7.804 million…Down 6%
Fox…8.888 million …7.075 million…Down 20%
Median Age
NBC is younger than ABC and CBS and has aged the least this season among the Big 4 Nets:
Network…’11-12…’12-13
NBC…49.2…49.5
CBS…55.5…56.1
ABC…52.3…53.3
Fox…46.1…46.6
CW…37.2…41.7
 
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