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TV Ratings Tuesday: 'The Voice' Falls, 'Grimm' & 'Hart of Dixie' Steady + 'Dancing With the Stars' & 'NCIS:LA' Up

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May 8th, 2013

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Scoreboard NBC CBS FOX UNI ABC CW
Adults 18-49: Rating/Share 3.0/9 2.2/6 1.8/5 1.5/4 1.3/4 0.4/1
Adults 18-34: Rating/Share 2.2/7 1.2/4 1.7/6 1.3/4 0.8/3 0.4/1
Total Viewers (million) 9.436 12.380 4.006 3.836 7.666 0.948

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NBC was the number one network in adults 18-49 while CBS was on top with total viewers.

On NBC, The Voice earned a 3.6, down three tenths from last week's 3.9 adults 18-49 rating. Grimm was even with last week's 1.9 adults 18-49 rating.

On CBS NCIS garnered a 2.9, down two tenths from last week's 3.1 adults 18-49 rating. NCIS: Los Angeles earned a 2.4, up two tenths after last week's series low 2.2 adults 18-49 rating. Golden Boy earned a 1.2, down a tenth after last week's 1.3 adults 18-49 rating.

On ABC, Splash earned a 1.0, up a tenth after last week's series low 0.9 adults 18-49 rating. Dancing with the Stars scored a 1.7, up two tenths after last week's series low 1.5 adults 18-49. Body Of Proof earned a 1.4, down two tenths after its last original's 1.6 adults 18-49 rating.

On FOX, Hell’s Kitchen earned a 1.9, down two tenths from last week's 2.0 adults 18-49 rating. New Girl scored a 2.1, up a tenth from last week's 2.0 adults 18-49. The Mindy Project was even with last week's 1.3 adults 18-49 rating.

On The CW, Hart Of Dixie was even with last week's 0.5 18-49 rating.

 

Broadcast primetime ratings for May 7, 2013

Time Net Show 18-49 Rating 18-49 Share Viewers Live+SD (million)
8:00PM NBC The Voice (8-10PM) 3.6 10 11.15
CBS NCIS 2.9 9 16.99
FOX Hell's Kitchen 1.9 6 4.67
ABC Splash 1.0 3 4.36
CW Hart Of Dixie 0.5 2 1.24
tvbythenumbers.com
9:00PM CBS NCIS: Los Angeles 2.4 6 13.02
FOX New Girl 2.1 6 3.97
ABC Dancing with the Stars 1.7 4 10.51
CW America's Next Top Model -R 0.2 1 0.65
9:30PM FOX The Mindy Project 1.3 3 2.71
tvbythenumbers.com
10:00PM NBC Grimm 1.9 5 6.01
ABC Body Of Proof 1.4 4 8.14
CBS Golden Boy 1.2 3 7.13
In Late-Night Metered Markets Tuesday night:
  • In Nielsen's 56 metered markets, household results were: "The Tonight Show with Jay Leno," 2.4/6; CBS's "Late Show with David Letterman," 2.2/6; and ABC's "Jimmy Kimmel Live," 2.2/6.
 
  • In the 25 markets with Local People Meters, adult 18-49 Wednesday results were: “The Tonight Show with Jay Leno,” 0.8/4; "Late Show," 0.5/2; and "Jimmy Kimmel Live," 0.6/3.
 
  • From 12:35-1:05 a.m. ET Wednesday night, ABC's "Nightline" averaged a 1.4/5 in metered-market households and a 0.4/2 in 18-49 in the Local People Meters.
 
  • From 12:35-1:35 a.m. ET, "Late Night with Jimmy Fallon" (1.2/4 in metered-market households) tied CBS's "Late Late Show with Craig Ferguson" (1.2/4).  In the 25 markets with Local People Meters, "Late Night" (0.5/3 in 18-49) topped "Late Late Show" (0.3/2).
 
  • At 1:35 a.m., "Last Call with Carson Daly" averaged a 0.8/3 in metered-market households and a 0.3/3 in adults 18-49 in the 25 markets with local people meters.

Fast Affiliate Ratings: These first national ratings, including demographics, are available at approximately 11 AM (ET) the day after telecast, and are released to subscribing customers daily. These data, from the National People Meter sample, are strictly time-period information, based on the normal broadcast network feed, and include all programming on the affiliated stations, sometimes including network programming, sometimes not. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. For example, with a World Series game, Fast Affiliate Ratings would include whatever aired from 8-11PM on affiliates in the Pacific Time Zone, following the live football game, but not game coverage that begins at 5PM PT. The same would be true of Presidential debates as well as live award shows and breaking news reports.

Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.

Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. (See also, Rating, which represents tuning or viewing as a percent of the entire population being measured.)

Time Shifted Viewing – Program ratings for national sources are produced in three streams of data – Live, Live+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs. Live+Same Day (Live+SD) include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing. Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.

For more information see Numbers 101 and Numbers 102.

 
  • CBS makes me happy

    @ron I was going to stick up for
    You tilli read your
    Last comment

  • rgxx

    H.K. moves to Monday next week…

  • rgxx

    Don’t watch Grimm – but it won its time slot – weird!

  • Fred

    In reference to all this banter about the 18-49 demo:

    This selective group of adults is increasingly becoming much more difficult to reach. That is the #1 reason ad rates are higher for shows that reach this demo.

    The claim about older people having more $$ is not the issue.
    The talk about younger people being more easily swayed by ads and lack of brand loyalty is also not the chief reason.

    True that older folks tend to be more set in their ways might be true, but again not the main issue.

  • ron

    @PD the 18-24 group is not even watchoing tv; they are gamers or downloading music, or hanging out with friends. The day they reach the more mature group they will do so with very little knowledge of ads that people foolishly say are directed at them/

  • BigBrotherFan

    The Flopoice,Hart of Flopie, FLOPASH, NCIFLOP, Hell’s FLOPchen
    NCIS: LOS FLOPELES, new FLOP, dancing with the FLOPS, America’s next top FLOP, Golden FLOP, Body of FLOP, FLOPRIMM.

  • Petar Ivanov

    @ Do you really believe advertisers for car companies are targeting the low income 18-24 group?

    You mean 18-34. Coca cola main target is that group. Mcdonalds soo. I think 25-54 group is more about CBS. 18-34 more about fox.

  • Ultima

    @ron

    Primetime broadcast network advertising time increases in value as Adults 18-49 ratings increase and increases even more as Adults 18-34 ratings increase. This is a fact.

    Adults 50+ viewers have very little value to advertisers. Sure, they may have spending power, but they’re also very easy to reach.

    Look at the adage estimates for this year – if older viewers really were in demand, why is an extremely young skewing show like New Girl priced ridiculously high?

  • ron

    @Peter one more time, coke and McDonalds sell low price merchandise, so yes there target is the low income 18-24 year olds. The advertisers who buy the majority of airspace are your higher ticketed items that are aimed at those with a more substantial income.

  • Travis

    You know what NBC could do is move Revolution to Tues at 8 and Grimm at 9. It may not be a a good idea but I think the two shows can interest the same audience because I do watch both and think they are both great and have a lot to offer.

  • Tommy M.

    @ ron,
    “When a show on a major network, though that is stretching the truth when the network is NBC, gathers an audience of barely 6 million viewers; it is neither good or something to applaud. When both competing shows beat it in total viewers, well that says who is more popular with the viewers. Cling to your feeble 18-49 ratings cause you have nothing else. Every economic poll that has been taken says the money is in the hands of the 25-59 group, certainly not the immature 18-24 group that are still looking for employment.”

    The importance of the demo has nothing to do with that demo’s buying power. It’s important because 18-49 demo (and it’s subsets) watch less TV than the 25-54 demo does. Advertisers focus on the harder to attract demo(s) because the old demos usually come along for the ride. Like the old saying goes…two birds, one stone…

  • ron

    @Ultima shows like New Girl are a dime a dozen, they come and go. The long running shows is where the audience is and the spending power; not some terrible comedy that draws less than 4 million viewers.

  • Ultima

    @ron
    The advertisers who buy the majority of airspace are your higher ticketed items that are aimed at those with a more substantial income.

    Nonsense.

    Here’s the top ten shows by advertising price (these are essentially projected values based off of last year’s ratings).

    #1 Sunday Night Football
    #2 American Idol Wednesday
    #3 Modern Family
    #4 New Girl
    #5 American Idol Thursday
    #6 The Simpsons
    #7 Family Guy
    #8 The Big Bang Theory
    #9 2 Broke Girls
    #10 Two and a Half Men

    Shockingly, it’s a bunch of young skewing comedies plus the monsters. Specifically, the FOX comedies skew very, very young, but since A18-34 and M18-34 are so valuable, they pull huge ad rates.

  • POIFanatic

    Grimm will adjust down a tenth. I think its better on Friday.
    Seeing such low ratings for CBS after NCIS is kinda disheartening even though I never watched those shows.

  • ron

    @Tommy “the old demos just come along for the ride” – what utter rubbish!

  • Max Vrany

    @ron, Family Guy, Simpsons, Glee, Office and HIMYM all skew young, have large 18-34 demos, are attractive to advertisers and have high commercial prices. It’s not an isolated case.

  • Fred

    Over a decade ago ABC destroyed one of the most profitable shows in TV history,
    Who Wants To Be A Millionaire.

    I’m all for milking shows for what they are worth (such as The Voice). But there is a downside to it.

    That said, NBC needs to do something to increase the ratings.
    NBC’s ultra low rated sitcoms have been killing them this season.

  • Ultima

    @ron
    shows like New Girl are a dime a dozen, they come and go. The long running shows is where the audience is and the spending power; not some terrible comedy that draws less than 4 million viewers.

    Then why does a 30 second ad spot on New Girl cost ~$320,000 and a 30 second spot on NCIS cost ~$170,000?

  • Joseph

    My guess is that “Grimm” will be renewed and that Tuesdays at 10 P.M. Eastern/Pacific will be it’s timeslot next season.

    As for what will replace “Grimm” on Fridays, it will probably be a reality show, followed by “Dateline” and “Rock Center”.

  • MichaelChickless

    @Ultima “I hate it when people say “yay” when a show’s ratings go up. It’s so pathetic. If you like a show, that doesn’t mean you have to post your happiness about its ratings going up.”

    How do you do that smiley with the rolling eyes?

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