TV Ratings Tuesday: 'The Voice' Falls, 'Grimm' & 'Hart of Dixie' Steady + 'Dancing With the Stars' & 'NCIS:LA' Up

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May 8th, 2013


Adults 18-49: Rating/Share 3.0/9 2.2/6 1.8/5 1.5/4 1.3/4 0.4/1
Adults 18-34: Rating/Share 2.2/7 1.2/4 1.7/6 1.3/4 0.8/3 0.4/1
Total Viewers (million) 9.436 12.380 4.006 3.836 7.666 0.948


NBC was the number one network in adults 18-49 while CBS was on top with total viewers.

On NBC, The Voice earned a 3.6, down three tenths from last week's 3.9 adults 18-49 rating. Grimm was even with last week's 1.9 adults 18-49 rating.

On CBS NCIS garnered a 2.9, down two tenths from last week's 3.1 adults 18-49 rating. NCIS: Los Angeles earned a 2.4, up two tenths after last week's series low 2.2 adults 18-49 rating. Golden Boy earned a 1.2, down a tenth after last week's 1.3 adults 18-49 rating.

On ABC, Splash earned a 1.0, up a tenth after last week's series low 0.9 adults 18-49 rating. Dancing With The Stars scored a 1.7, up two tenths after last week's series low 1.5 adults 18-49. Body of Proof earned a 1.4, down two tenths after its last original's 1.6 adults 18-49 rating.

On FOX, Hell’s Kitchen earned a 1.9, down two tenths from last week's 2.0 adults 18-49 rating. New Girl scored a 2.1, up a tenth from last week's 2.0 adults 18-49. The Mindy Project was even with last week's 1.3 adults 18-49 rating.

On The CW, Hart of Dixie was even with last week's 0.5 18-49 rating.


Broadcast primetime ratings for May 7, 2013

Time Net Show 18-49 Rating 18-49 Share Viewers Live+SD (million)
8:00PM NBC The Voice (8-10PM) 3.6 10 11.15
CBS NCIS 2.9 9 16.99
FOX Hell's Kitchen 1.9 6 4.67
ABC Splash 1.0 3 4.36
CW Hart of Dixie 0.5 2 1.24
9:00PM CBS NCIS: Los Angeles 2.4 6 13.02
FOX New Girl 2.1 6 3.97
ABC Dancing With the Stars 1.7 4 10.51
CW America's Next Top Model -R 0.2 1 0.65
9:30PM FOX The Mindy Project 1.3 3 2.71
10:00PM NBC Grimm 1.9 5 6.01
ABC Body of Proof 1.4 4 8.14
CBS Golden Boy 1.2 3 7.13
In Late-Night Metered Markets Tuesday night:
  • In Nielsen's 56 metered markets, household results were: "The Tonight Show with Jay Leno," 2.4/6; CBS's "Late Show with David Letterman," 2.2/6; and ABC's "Jimmy Kimmel Live," 2.2/6.
  • In the 25 markets with Local People Meters, adult 18-49 Wednesday results were: “The Tonight Show with Jay Leno,” 0.8/4; "Late Show," 0.5/2; and "Jimmy Kimmel Live," 0.6/3.
  • From 12:35-1:05 a.m. ET Wednesday night, ABC's "Nightline" averaged a 1.4/5 in metered-market households and a 0.4/2 in 18-49 in the Local People Meters.
  • From 12:35-1:35 a.m. ET, "Late Night with Jimmy Fallon" (1.2/4 in metered-market households) tied CBS's "Late Late Show with Craig Ferguson" (1.2/4).  In the 25 markets with Local People Meters, "Late Night" (0.5/3 in 18-49) topped "Late Late Show" (0.3/2).
  • At 1:35 a.m., "Last Call with Carson Daly" averaged a 0.8/3 in metered-market households and a 0.3/3 in adults 18-49 in the 25 markets with local people meters.

Fast Affiliate Ratings: These first national ratings, including demographics, are available at approximately 11 AM (ET) the day after telecast, and are released to subscribing customers daily. These data, from the National People Meter sample, are strictly time-period information, based on the normal broadcast network feed, and include all programming on the affiliated stations, sometimes including network programming, sometimes not. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. For example, with a World Series game, Fast Affiliate Ratings would include whatever aired from 8-11PM on affiliates in the Pacific Time Zone, following the live football game, but not game coverage that begins at 5PM PT. The same would be true of Presidential debates as well as live award shows and breaking news reports.

Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.

Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. (See also, Rating, which represents tuning or viewing as a percent of the entire population being measured.)

Time Shifted Viewing – Program ratings for national sources are produced in three streams of data – Live, Live+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs. Live+Same Day (Live+SD) include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing. Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.

For more information see Numbers 101 and Numbers 102.

  • ron

    @Ultima Do you know why “older skewing” shows last year after year? Because they sell advertising spots and this keeps them both sucessful and profitable. It’s right there in front of your face but you’ll need to free your brain from the utter nonsense you have filled it with.

  • PurpleDrazi

    ron you can keep arguing about who makes how much money and which demo is more important but the proof is in the pudding.

    Advertising is a billion dollar business and if you think they haven’t extensively researched who they should target or who they should pay the most money to reach you are dilusional.

  • Tommy M.

    @ rom,

    “the old demos just come along for the ride” – what utter rubbish!

    Why’s that rubbish, because you say so? Do some research and you will learn just how wrong you are!

  • Ultima

    It’s right there in front of your face but you’ll need to free your brain from the utter nonsense you have filled it with.


    You’re beyond dense. Estimates of ad prices publicly available. We have actual data backing up our argument. You only have your delusional fantasy.

  • PurpleDrazi

    Help us out here ron. Are you saying our (this board) belief that the 18-49 demo is the most important is wrong or are you saying that Advertisers belief in the 18-49 demo is wrong?

    Becasue the second thing is debatable but the first one is pretty much proven everyday on this site.

  • ron

    @Tommy Your “research” is both questionable and without proof of merit. You say things just to hear yourself think and be impressed with the words you type on the screen.

  • Ultima

    Are you saying our (this board) belief that the 18-49 demo is the most important is wrong or are you saying that Advertisers belief in the 18-49 demo is wrong?

    The latter is irrelevant as this is a TV ratings website.

    It doesn’t matter if advertisers are making intelligent and efficient use of of their money, only that they spend it in a predictable fashion.

  • Ultima

    Your “research” is both questionable and without proof of merit.



  • Anna Bones Clarkwood


    Your point about them not watching ads & instead are gamers et all has some merit.

    In fact, many of us prefer to watch tv online w/o the ads, even if it’s a few hours after everyone else, it’s still b4 other countries.

    The scarcity of reaching the age group is what makes them the most valuable.

    However, I feel that soon advertisers need to find a better way to reach those gamers et all.

    That isn’t going to change when there is still a huge number that do watch some live tv, particularly sports. They watch a few shows a week live vs the older generation watches a few shows a day live. Thus they can still be reached, but are much more fragmented.

    Soon, they should try and find another medium. Maybe all games can have a 30sec ad, that can be changed, once the gaming unit is turned on & a 15sec ad after each NEW Game. Plus btwn eac levels a brand page. Plus once you’ve finished a level, end game etc a background ad image.

    I’m not a big gamer but if all game companies did this & there was no hack to avoid these, then the returns on investment would put tv ads via demo out of the water. So much so that I don’t think advertisers would need to advertise to that age group. Well, the gamer type age group. I’m one who is in that age group, that isn’t a gamer, so I still wouldn’t be reached as are a lot of other ppl.

    Though, to get an ad to hit my eyes/ears, is virtually impossible. Background Image on websites like these, not one color background, but an actual static full screen background page ad, would probably be the best way to reach me. I would associate that brand with supporting websites that I like & if the price/quality was about the same, I would go with them over the competition. I also think that advertisers should have ads in those blank pages in the beg & end of the book plus a couple random spots throughout the book, similar to magazines that don’t have much ads, which is beyond rare. That’s another untapped market, that would be a lot easier to reach. Of course, getting into books would be a hard fought battle esp since those ppl are most unwillingness to like advertisers taking over their world by being obtrusive. Or, how about front door ads on apartments only. The owner isn’t the one who rents the apartment so the renter would have to deal with it or move. However, they see the ad every day they enter their apartment & on other doors, which would be different companies, when they leave. So much untapped much easier to get to consumers ad opportunities.

    However, until those really get a foothold, they go with what they know is working & doable. Much of the demo still watches some Live TV, although fragmented, so they can be reached, just hard. Very few don’t have a tv & don’t watch any live tv.

  • ron

    @PD Proven by who? Peoplelike you and the others that have bought into this web of false information? Check the facts, consider the success of the shows that are are on the air longer and are considered blue chips for reruns on cable shows.

  • Lori


    If you don’t believe in the power of the 18-49 demo, go look up the ratings of a little show called Harry’s Law and then up the ratings of all the shows that were renewed over it on the same network last year.

    Adage also posts a chart listing the ad prices for all network shows and shows like New Girl, Family Guy, and The Simpsons make more money than those older skewing shows that you are talking about. Seriously, go to Adage and look for an article about “How Much Does 30 Seconds Cost?” You will realize how ignorant you sound.

  • Ultima

    You will realize how ignorant you sound.

    Now you’re being delusional! ;)

  • ron

    @Anna BC thanks for your comments, they were a pleasure to read and I couldn’t agree with you more.

  • BigBrotherFan

    Harry’s Law could of skated by if it was only on in FLORDIA!

  • Tommy M.

    @ ron,

    “Your “research” is both questionable and without proof of merit. You say things just to hear yourself think and be impressed with the words you type on the screen.”

    Look up the total ratings for Harry’s Law last season. It was NBC’s 2nd highest rated drama in total viewers but it was at the bottom of the pile in the 18-49 demo. Where is the show now? CANCELLED! Proof enough?

  • Max Vrany

    @ron, CBS’s goal is to get as many viewers as possible, regardless of age, and trust that enough of those viewers will be the ones that pay the bills.

    Yes, their shows skew crazy old and have high total viewerships, but that’s not why they stick around. Look at where NCIS is on the Top 25. for A18-49

  • BigBrotherFan

    I’m trying to follow this stupid argument but there isn’t really one to be had! Viewers 50+ get the shaft. That’s it. I agree with Ultima

  • TJ

    Can anyone tell me why and when a show is adjusted up or down?

  • PurpleDrazi


    You have not offered one shred of proof to back your theory except that SOME older skewing shows have lasted a long time. If you look at the ratings for those shows you will see they ALSO have good 18-49 numbers. So that proves nothing for you.

    However,when presented with multiple facts and figures you just insult us and say “look at the older skewing shows”.

    At first I thought you were dense, now I see you are just trolling.

  • Rachel

    The contestants on The Voice are so boring to me which is why I haven’t watched live rounds.

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