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TV Ratings Tuesday: 'The Voice' Falls, 'Grimm' & 'Hart of Dixie' Steady + 'Dancing With the Stars' & 'NCIS:LA' Up

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May 8th, 2013

Grimm-2-550x366

Scoreboard NBC CBS FOX UNI ABC CW
Adults 18-49: rating/Share 3.0/9 2.2/6 1.8/5 1.5/4 1.3/4 0.4/1
Adults 18-34: Rating/Share 2.2/7 1.2/4 1.7/6 1.3/4 0.8/3 0.4/1
Total Viewers (million) 9.436 12.380 4.006 3.836 7.666 0.948

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NBC was the number one network in adults 18-49 while CBS was on top with total viewers.

On NBC, The Voice earned a 3.6, down three tenths from last week's 3.9 adults 18-49 rating. Grimm was even with last week's 1.9 adults 18-49 rating.

On CBS NCIS garnered a 2.9, down two tenths from last week's 3.1 adults 18-49 rating. NCIS: Los Angeles earned a 2.4, up two tenths after last week's series low 2.2 adults 18-49 rating. Golden Boy earned a 1.2, down a tenth after last week's 1.3 adults 18-49 rating.

On ABC, Splash earned a 1.0, up a tenth after last week's series low 0.9 adults 18-49 rating. Dancing with the Stars scored a 1.7, up two tenths after last week's series low 1.5 adults 18-49. Body Of Proof earned a 1.4, down two tenths after its last original's 1.6 adults 18-49 rating.

On FOX, Hell’s Kitchen earned a 1.9, down two tenths from last week's 2.0 adults 18-49 rating. New Girl scored a 2.1, up a tenth from last week's 2.0 adults 18-49. The Mindy Project was even with last week's 1.3 adults 18-49 rating.

On The CW, Hart Of Dixie was even with last week's 0.5 18-49 rating.

 

Broadcast primetime ratings for May 7, 2013

Time Net Show 18-49 Rating 18-49 Share Viewers Live+SD (million)
8:00PM NBC The Voice (8-10PM) 3.6 10 11.15
CBS NCIS 2.9 9 16.99
FOX Hell's Kitchen 1.9 6 4.67
ABC Splash 1.0 3 4.36
CW Hart Of Dixie 0.5 2 1.24
tvbythenumbers.com
9:00PM CBS NCIS: Los Angeles 2.4 6 13.02
FOX New Girl 2.1 6 3.97
ABC Dancing with the Stars 1.7 4 10.51
CW America's Next Top Model -R 0.2 1 0.65
9:30PM FOX The Mindy Project 1.3 3 2.71
tvbythenumbers.com
10:00PM NBC Grimm 1.9 5 6.01
ABC Body Of Proof 1.4 4 8.14
CBS Golden Boy 1.2 3 7.13
In Late-Night Metered Markets Tuesday night:
  • In Nielsen's 56 metered markets, household results were: "The Tonight Show with Jay Leno," 2.4/6; CBS's "Late Show with David Letterman," 2.2/6; and ABC's "Jimmy Kimmel Live," 2.2/6.
 
  • In the 25 markets with Local People Meters, adult 18-49 Wednesday results were: “The Tonight Show with Jay Leno,” 0.8/4; "Late Show," 0.5/2; and "Jimmy Kimmel Live," 0.6/3.
 
  • From 12:35-1:05 a.m. ET Wednesday night, ABC's "Nightline" averaged a 1.4/5 in metered-market households and a 0.4/2 in 18-49 in the Local People Meters.
 
  • From 12:35-1:35 a.m. ET, "Late Night with Jimmy Fallon" (1.2/4 in metered-market households) tied CBS's "Late Late Show with Craig Ferguson" (1.2/4).  In the 25 markets with Local People Meters, "Late Night" (0.5/3 in 18-49) topped "Late Late Show" (0.3/2).
 
  • At 1:35 a.m., "Last Call with Carson Daly" averaged a 0.8/3 in metered-market households and a 0.3/3 in adults 18-49 in the 25 markets with local people meters.

Fast Affiliate Ratings: These first national ratings, including demographics, are available at approximately 11 AM (ET) the day after telecast, and are released to subscribing customers daily. These data, from the National People Meter sample, are strictly time-period information, based on the normal broadcast network feed, and include all programming on the affiliated stations, sometimes including network programming, sometimes not. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. For example, with a World Series game, Fast Affiliate Ratings would include whatever aired from 8-11PM on affiliates in the Pacific Time Zone, following the live football game, but not game coverage that begins at 5PM PT. The same would be true of Presidential debates as well as live award shows and breaking news reports.

Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.

Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. (See also, Rating, which represents tuning or viewing as a percent of the entire population being measured.)

Time Shifted Viewing – Program ratings for national sources are produced in three streams of data – Live, Live+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs. Live+Same Day (Live+SD) include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing. Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.

For more information see Numbers 101 and Numbers 102.

 
  • Alex

    @ron
    My problem is not with the younger audience, it is with the insanity that puts the bracket at 18. They have no buying power unless you think a Big Mac counts. When they graduate from college or have put in several years on a job, then and only then, do they qualify as a true buyer of advertising products

    Ridiculous.

    Its certainly fair to say that your average 18 year old probably isn’t a position to buy a brand new Mercedes but that doesn’t mean they have no buying power. Younger demographics are a huge consumer market with an equally huge range of products targeted specifically at them. So while its true to say they aren’t making huge purchases they’re still buying clothes, technology, food, beauty products, music, going to see films and so much more. Equally there’s also an element to this of suggesting that advertising toys is a bit pointless since kids don’t have buying power. It kind of misses the point.

  • Oliver

    Imagine how terrible TV would be if total viewership was the primary goal. Wall-to-wall procedurals and multi-camera sitcoms, plus stripped news magazines,. It would be horrible.

    Not coincidentally, every network would look more like CBS.

  • ron

    Why does cable pick up so many network shows to air their reuns? And what reruns are the most popular on cable? The ones who bring along a proven track record and will be a favorite with advertisers. Shows like NCIS and Law and Order and popular comedies like Two and a Half Men. Shows who have a dedicated following not some 18-24 bracket show that is not attractive to advertisers.

  • BigBrotherFan

    Elementary and Blue Bloods is like water cooler shows for old people!

  • Ultima

    @Max Vrany
    Young adults have limited buying power and watch less TV. Therefore, when they do watch, an advertiser is likely to spend more money to get them to open their limited wallets.

    Where do you come up with nonsense like this. It’s almost like you read the first chapter of an Economics 101 book! :mrgreen:

  • Alex

    @Oliver
    Not coincidentally, every network would look more like CBS.

    The network with the highest number of 18-49 year old viewers this season.

  • BigBrotherFan

    Oliver
    Oh geez..That is CBS!

  • BigBrotherFan

    Alex
    Maybe most of them are 35+

  • a p garcia

    hope BOP gets renewed

  • serendipity’s last stand

    HoD was good last night and so was grimm I’m soi glad they moved grimm I have to much to do Friday nights to watch tv now I don’t have to watch it on demand.

  • BigBrotherFan

    a p garcia

    It’s escaped death before so I think it’s 50/50 and I don’t watch it!

  • ron

    @BBF Is it because you are unable to wrap your brain around something mthat requires you to think?

  • rob60990

    “If Mindy is getting an early renewal for below par ratings on Fox then the expectation for what ratings are required for renewal on other networks may also be lower than many of us believe. Mindy got renewed when it was getting 1.5s and is now down to 1.3s. Given ABC’s and NBC’s lower ratings could more comedies, that average 1.2-1.3, get renewed than many here think?”

    Different networks have different expectations. When it comes to comedy, FOX & NBC have very low standards. FOX only has 1 sitcom that can pull a 2.0 and NBC has none. ABC would never renew a Wednesday sitcom with those ratings unless they had intentions of moving it to Friday.

  • BigBrotherFan

    ron

    I have no idea what you are trying to say to me and why! but you argument that I’m following sucks and you’re getting eaten alive by Ultima..so continue..You just look dumb trying to pick on me now!

  • Ultima

    @ron
    Is it because you are unable to wrap your brain around something mthat requires you to think?

    Speaking of which. I’m still waiting for your response. How come advertisers pay so much more for a show like New Girl than they do for a show like NCIS?

    If you have any clue what you’re talking about, this shouldn’t be a hard question to answer!

  • Alex

    @ron
    Why does cable pick up so many network shows to air their reuns?

    Because that’s more cost effective than producing 24 hours of new content every day.

    And what reruns are the most popular on cable?

    The Big Bang Theory and Family Guy (seriously check out the cable ratings posts some time) both of which have not inconsiderable younger audiences.

    Shows who have a dedicated following not some 18-24 bracket show that is not attractive to advertisers.

    Firstly that’s not entirely true.

    Secondly there’s a difference between the economics of broadcast television and the economics of cable television.

    Thirdly there’s an even bigger difference between the economics of original broadcast content and syndicated cable content.

    Fourthly while a lot of procedurals and comedies may land big syndication deals you might also want to check how many of them maintain those big deals over the long haul. There’s been more than a few recent examples of networks dropping and renegotiating syndication deals because the shows they’ve paid big bucks for haven’t delivered enough eyes in the right demographics and therefore they can’t recoup their costs.

  • BigBrotherFan

    serendipity’s last stand

    I LOVE HART OF DIXIE! I am a bit bummed about the finale numbers and that kind of worries me going into season 3.

  • CBS makes me happy

    It’s clear that no matter what you say to @ron he is not going to get it

  • Anna Bones Clarkwood

    @ron,

    As has been pointed out, brand loyalty is also a factor. As you say, the 18 yr olds will grow up & get a job aka purchase power. These advertisers, even movies that have DVD’s, will be around to reap those rewards of targeting their brands to them while they are young & willing to be lured in and attached.

    Not to mention, many young adults don’t want a 10yr old used car. Many 1st time car buyers buy those big trucks or sports cars with huge profit margins. Then they own that vehicle for 5-10yrs & start trading in every 5 years instead of switching car companies. They grow attached to the car company & the brand loyalty programs also help.

    And, don’t tell me that Movies shouldn’t be targeted to those 18-24yr olds. Heck, even 12-17 is more important to Movie advertisers than 25+ yr olds. 25+ yr olds rarely go out “to the movies” except with the kids, and rarely the same movie multiple times. Yes weekly date night often includes a Movie, but younger people are those who go to the same one & can influence their parents the most.

    Also, sit down restaurants should target young adults as well b/c while McD’s is fine for a date when you are just starting to date in your life time, sit down restaurants with waiters et all is more what you should go to on real dates, esp with those you want to marry, which can easily all occur b4 25+. At the very least most people do a lot of sit down/waiter dates b4 25+. So, advertising to that age group is needed as well.

    These are just a few examples as to why advertising companies, with their billions of dollars, target the younger age group, even if they don’t have as much purchasing power. It includes things such as # of years left to purchase their product & how willing are they to try out their product to become brand loyal for life if they like it.

    P.S. Thanks for liking my post, but you didn’t seem to understand it all.

  • Holly Quixote

    @CBS makes me happy,

    It’s clear that no matter what you say to @ron he is not going to get it

    But we love tilting at windmills!

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