ABC’s ‘Modern Family’ is Wednesday’s #1 TV Show, Outdelivering ‘The Voice’ and ‘Idol’ in Adults 18-49

This is an archived article and the information in the article may be outdated. Please look at the time stamp on the story to see when it was last updated.

Modern-Family-My-Hero

via press release:

ABC’s Modern Family continued to rank as Wednesday’s #1 TV show in Adults 18-49, outdelivering NBC’s special live results show for The Voice by 15% and Fox’s American Idol by 11%.  Modern has now topped or tied Idol-Wed in each of its last 6 first-run airings. Out of Modern, How to Live with Your Parents (For the Rest of Your Life) improved its lead-in retention week to week and delivered better retention for ABC in the half-hour over the year-ago night (65% vs. 52%).

 

At 8pm, opposite a 3-way reality faceoff (Idol, The Voice and Survivor), ABC’s The Middle tied Survivor in the half hour in Adults 18-34, while leading the CBS reality show by 31% in Women 18-34.  The ABC family comedy held the #1 position in the half-hour in Teens 12-17, beating The Voice by 7%, Idol by 50% and Survivor by 67%.  Despite the increased competition, The Middle paced within 2-tenths of an Adult 18-49 rating of the prior week.   In addition, the show was up with Women 18-34 (+6%) to tie an 11-week high.

 

Nearly tripling its Adult 18-49 lead-in at 9pm (+182%), ABC’s Modern Family ranked #1 in its half-hour with a 24% advantage over its nearest scripted competition (CBS’ Criminal Minds).

 

During the 9:30pm half-hour, ABC’s How to Live with Your Parents delivered strong retention of its week-ago telecast in Total Viewers (97%), Adults 18-49 (95%) and Adults 18-34 (100%).  How to Live with Your Parents was the #1 scripted show in its slot with Men 18-34, growing for the 2nd straight week (+11%) to its best number in 4 weeks.

 

During the 10 o’clock hour, ABC’s Nashville continued to outdeliver its drama competition on CBS (CSI) and NBC (Chicago Fire) in Adults 18-34 and Women 18-34. The ABC freshman drama was up week to week in Total Viewers (+2%).   Posting big increases via TV playback, season to date Nashville’s Adult 18-49 rating for originals goes up 58% on average from L+SD to L+7.

blog comments powered by Disqus