ABC’s ‘Modern Family’ is Wednesday’s #1 TV Show, Outdelivering ‘The Voice’ and ‘Idol’ in Adults 18-49
via press release:
ABC’s Modern Family continued to rank as Wednesday’s #1 TV show in Adults 18-49, outdelivering NBC’s special live results show for The Voice by 15% and Fox’s American Idol by 11%. Modern has now topped or tied Idol-Wed in each of its last 6 first-run airings. Out of Modern, How to Live with Your Parents (For the Rest of Your Life) improved its lead-in retention week to week and delivered better retention for ABC in the half-hour over the year-ago night (65% vs. 52%).
At 8pm, opposite a 3-way reality faceoff (Idol, The Voice and Survivor), ABC’s The Middle tied Survivor in the half hour in Adults 18-34, while leading the CBS reality show by 31% in Women 18-34. The ABC family comedy held the #1 position in the half-hour in Teens 12-17, beating The Voice by 7%, Idol by 50% and Survivor by 67%. Despite the increased competition, The Middle paced within 2-tenths of an Adult 18-49 rating of the prior week. In addition, the show was up with Women 18-34 (+6%) to tie an 11-week high.
Nearly tripling its Adult 18-49 lead-in at 9pm (+182%), ABC’s Modern Family ranked #1 in its half-hour with a 24% advantage over its nearest scripted competition (CBS’ Criminal Minds).
During the 9:30pm half-hour, ABC’s How to Live with Your Parents delivered strong retention of its week-ago telecast in Total Viewers (97%), Adults 18-49 (95%) and Adults 18-34 (100%). How to Live with Your Parents was the #1 scripted show in its slot with Men 18-34, growing for the 2nd straight week (+11%) to its best number in 4 weeks.
During the 10 o’clock hour, ABC’s Nashville continued to outdeliver its drama competition on CBS (CSI) and NBC (Chicago Fire) in Adults 18-34 and Women 18-34. The ABC freshman drama was up week to week in Total Viewers (+2%). Posting big increases via TV playback, season to date Nashville’s Adult 18-49 rating for originals goes up 58% on average from L+SD to L+7.