'CBS This Morning' Posts Year-to-Year Gains in Viewers, Households and Women 25-54

Categories: Morning News TV Ratings,Press Releases

Written By

May 9th, 2013

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via press release:

“CBS THIS MORNING” POSTS YEAR-TO-YEAR GAINS IN VIEWERS (+12%), HOUSEHOLDS (+10%) AND WOMEN 25-54 (+10%)

 

“CBS THIS MORNING” ADDED +330,000 VIEWERS COMPARED TO THE SAME WEEK LAST YEAR

 

CBS THIS MORNING posted double-digit percentage gains year-to-year among viewers (+12%), households (+10%) and women 25-54 (+10%). CBS THIS MORNING added +330,000 viewers compared to the same week last year, according to Nielsen live plus same day ratings for the week ending May 3, 2013. CBS THIS MORNING has improved its competitive position with NBC’s TODAY, closing the gap in viewers by 910,000 compared to the same week last year.

 

CBS THIS MORNING

Week Ending May 3, 2013                 Week Ending May 4, 2012                       % Change

Viewers

3.01m                                                  2.68m                                                       +12%

 

Households

2.2/8                                                     2.0/7                                                         +10%

 

Women 25-54

1.1/07                                                  1.0/06                                                        +10%

 

Chris Licht is the Vice President of Programming, CBS News, and Executive Producer of CBS THIS MORNING.

 
  • TV Viewer

    Still in third place, but, CBS is great for those who want real news in the morning, (instead of mainly fluff), and far more than just “rip (from the news machine) and read” headlines.

  • Gary

    CBS THIS MORNING still continues to stay in 3rd place and always will. I see that empty CBS rhetoric about more real and hard news continues to survive which is continuously and mindlessly repeated by those easily fooled.

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