‘CBS This Morning’ Posts Year-to-Year Gains in Viewers, Households and Women 25-54

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via press release:

“CBS THIS MORNING” POSTS YEAR-TO-YEAR GAINS IN VIEWERS (+12%), HOUSEHOLDS (+10%) AND WOMEN 25-54 (+10%)

 

“CBS THIS MORNING” ADDED +330,000 VIEWERS COMPARED TO THE SAME WEEK LAST YEAR

 

CBS THIS MORNING posted double-digit percentage gains year-to-year among viewers (+12%), households (+10%) and women 25-54 (+10%). CBS THIS MORNING added +330,000 viewers compared to the same week last year, according to Nielsen live plus same day ratings for the week ending May 3, 2013. CBS THIS MORNING has improved its competitive position with NBC’s TODAY, closing the gap in viewers by 910,000 compared to the same week last year.

 

CBS THIS MORNING

Week Ending May 3, 2013                 Week Ending May 4, 2012                       % Change

Viewers

3.01m                                                  2.68m                                                       +12%

 

Households

2.2/8                                                     2.0/7                                                         +10%

 

Women 25-54

1.1/07                                                  1.0/06                                                        +10%

 

Chris Licht is the Vice President of Programming, CBS News, and Executive Producer of CBS THIS MORNING.

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