Late Night TV Ratings For April 29-May 3, 2013

Categories: Late Night TV Ratings,Network TV Press Releases,Weekly Late Night TV Ratings

Written By

May 9th, 2013

To see past weeks' Late Night TV ratings information click here.

Via NBC's Press Release

JAY LENO DELIVERS DOMINANT WINS OVER ‘Late Show’ AND ‘KIMMEL’ FOR THE WEEK OF APRIL 29-MAY 3

‘Tonight’ Generates Bigger Audiences Than ‘Late Show’ and ‘Kimmel’ in Every Key Ratings Measure, With Jay’s Second-Biggest 18-49 Audience in Three Months

Jimmy Fallon Out-Delivers ‘Late Late Show’ in Every Key Category – Adults, Men and Women 18-34, 18-49 and 25-54, Plus Total Viewers

‘Tonight’ Has Topped ‘Late Show’ for 24 Weeks in a Row in 18-49 Viewers and Beaten ‘Kimmel’ for 15 of 17 Weeks

‘Late Night’ Has Out-Delivered ‘Late Late Show’ in 18-49 Viewers for 26 of 28 Weeks and ‘Nightline’ Head to Head for 17 of 17 Weeks

UNIVERSAL CITY, Calif. – May 9, 2013 – NBC’s “The Tonight Show with Jay Leno” has delivered dominant victories versus CBS's "Late Show with David Letterman" and ABC's "Jimmy Kimmel Live" for the week of April 29-May 3, generating bigger audiences than both rival shows in all key ratings categories -- adults, men and women 18-34, 18-49 and 25-54, plus total viewers.

Jay generated his second-biggest weeklong 18-49 audience in three months (1.039 million adults 18-49, biggest since April 8-12 and second-biggest since January 28-February 1). Note that "Kimmel" was an encore or Friday.

The "Tonight" margin of victory over "Late Show" is 36 percent in 18-49 viewers (1.039 million vs. 766,000), Jay's biggest advantage in the 19 weeks since December 17-21, the week of the "Voice" finale. Versus "Kimmel," "Tonight" prevailed by 27 percent in viewers 18-49 (1.039 million vs. 820,000), Jay's biggest margin in three weeks.

At 12:35 a.m. ET, "Late Night with Jimmy Fallon" attracted bigger audiences than CBS's "Late Late Show with Craig Ferguson" and ABC's "Nightline" in 18-49 and total viewers, while beating "Late Late Show" in all key categories. "Late Night" topped "Late Late Show" in viewers 18-49 by a 22 percent margin (596,000 vs. 488,000) and head-to-head versus "Nightline" from 12:30-1 a.m. ET, Jimmy generated a 26 percent advantage (645,000 vs. 512,000).

Jay has now accumulated bigger 18-49 audiences than "Late Show" for the last 24 weeks in a row and topped "Kimmel" for 15 of their 17 head-to-head weeks. In total viewers, Jay has out-delivered "Late Show" for 28 weeks in a row and "Kimmel" for 17 of 17 weeks.

Jimmy Fallon has now generated bigger 18-49 audiences than "Late Late Show" for 29 of the last 30 weeks and prevailed in total viewers for 26 of the last 28 weeks. Versus "Nightline" in their head-to-head half-hour, Jimmy has out-delivered the ABC series for 17 weeks in a row in viewers 18-49 and 12 of the last 14 weeks in total viewers.

WEEKLY AVERAGES

(According to in-home viewing figures from Nielsen Media Research for the week of April 29-May 3.  Ratings reflect “live plus same day” data from Nielsen Media Research unless otherwise noted.  Season-to-date figures are averages of “live plus seven day” data except for the two most recent weeks, which are “live plus same day.”)

ADULTS 18-49

11:35 p.m.-12:35 a.m. ET

NBC “Tonight,” 0.8 rating, 3 share

CBS “Late Show,” 0.6/3

ABC “Kimmel,” 0.6/3*

12:35-1:05 a.m. ET

ABC “Nightline,” 0.4/2

12:35-1:35 a.m. ET

NBC “Late Night,” 0.5/3

CBS “Late Late Show,” 0.4/2

1:35-2:05 a.m. ET

NBC “Last Call,” 0.3/2*

TOTAL VIEWERS

11:35 p.m.-12:35 a.m. ET

NBC “Tonight,” 3.4 million viewers

CBS “Late Show,” 2.8 million viewers

ABC “Kimmel,” 2.5 million viewers*

12:35-1:05 a.m. ET

ABC “Nightline,” 1.6 million viewers

12:35-1:35 a.m. ET

NBC “Late Night,” 1.6 million viewers

CBS “Late Late Show,” 1.4 million viewers

1:35-2:05 a.m. ET

NBC “Last Call,” 0.9 million viewers*

* Friday's "Last Call" and “Kimmel” were encores.

SEASON TO DATE

ADULTS 18-49

11:35 p.m.-12:35 a.m. ET

NBC “Tonight,” 0.8 rating, 3 share

CBS “Late Show,” 0.7/3

ABC “Kimmel,” 0.7/3**

12:35-1:05 a.m. ET

ABC “Nightline,” 0.4/2**

12:35-1:35 a.m. ET

NBC “Late Night,” 0.5/3

CBS “Late Late Show,” 0.4/2

1:35-2:05 a.m. ET

NBC “Last Call,” 0.3/2

TOTAL VIEWERS

11:35 p.m.-12:35 a.m. ET

NBC “Tonight,” 3.5 million viewers

CBS “Late Show,” 3.1 million viewers

ABC “Kimmel,” 2.6 million viewers**

12:35-1:05 a.m. ET

ABC “Nightline,” 1.6 million viewers**

12:35-1:35 a.m. ET

NBC “Late Night,” 1.7 million viewers

CBS “Late Late Show,” 1.5 million viewers

1:35-2:05 a.m. ET

NBC “Last Call,” 0.9 million viewers

** Since January 8.

SELECTED CABLE RESULTS, WEEK OF APRIL 29-MAY 3

NATIONAL ADULT 18-49 RATING

Comedy Central, 11-11:30 p.m. ET, “The Daily Show,” 0.7

Comedy Central, 11:30 p.m.-midnight ET, “The Colbert Report,” 0.6

TBS, 11 p.m.-midnight, “Conan,” 0.4

Adult Swim, 11:30 p.m.-12:30 a.m. ET, 0.9

Adult Swim, 12:30-1:30 a.m. ET, 0.6

Each adult 18-49 rating point equals 1.27 million viewers

TOTAL VIEWERS

Comedy Central, 11-11:30 p.m.  “The Daily Show,” 1.6 million

Comedy Central, 11:30 p.m.-midnight ET, “The Colbert Report,” 1.3 million

TBS, 11 p.m.-midnight, “Conan,” 0.8 million

Adult Swim, 11:30 p.m.-12:30 a.m. ET, 1.9 million

Adult Swim, 12:30-1:30 a.m. ET, 1.3 million

 

 
  • Gary Middleton

    Appears Conan will register another 0.4 this week.

  • Neal

    Monikka and anonymous I totally agree! NBC are fools to get rid of Leno and Fallon SUCKS!

  • anonymous

    Jimmy Fallon made the right move. I don’t know if he would have gotten as big a payday if he had waited two more years.

    “Industry insiders predict that Fallon will see the $5million he gets for fronting ‘The Late Show’ boosted to $12 million when he goes head-to-head with CBS’ David Letterman and ABC’s Jimmy Kimmel in February.”

    NBC saves $3 million from Leno’s $15 million salary.

    In other news:

    “Insiders tell THR that NBC spent seven months working on plans that called for the combining of Studios 6B and 8G and turning them into a megastudio for Fallon as well as a showy theater for NBCUniversal to screen movies. Including a balcony, the facility would have fit an audience of 400.

    The project, though, recently was scrapped, says an insider, and now when Fallon becomes host of Tonight, he’ll have to settle for a mere $5 million renovation of Studio 6B, where he currently hosts Late Night With Jimmy Fallon.

    Other insiders say NBCUniversal CEO Steve Burke balked at the $25 million price tag.”

  • Gary Middleton

    Blessing in disguise, I think. Having 400 people in the studio makes it a worse TV show, not better. Whose show got better when they moved to a much bigger studio? I can’t think of anybody.

  • GARebelman

    That many people in a studio? Uh yeah that doesn’t sound good at all. Comedians are better when they have a smaller audience to work with not a huge one. IT will be like a concert every night if they have that.

    And Gary, not to fear, I’m sure NBC will have plenty of Rock Center ratings for Fallon. Just trust the Greenblatt ;)

  • Gary Middleton

    GAR, I think they can already nearly guarantee that doesn’t happen. Revolution, Parenthood, and Chicago Fire can all pull a number. Grimm seems to as well, though maybe it needs The Voice for that. Dateline can step in for Rock Center on Fridays. So they’re one fall hit away from being ready.

    The main difference is they will have all of their first stringers on the field at the same time for Fallon. That’s why 22 episodes for Parenthood. It hasn’t had spring episodes in years, but now it will. I predict everything will get rested in Leno’s final 2 months.

    Oddly enough, I watched Rock Center tonight for the first time since it debuted. It was outstanding.

  • Gary Middleton

    Very slight innovation that I think works for Fallon: he’ll drop short versions of desk bits into the monologue. Same stuff that looks staid in its normal location can seem pretty lively when sneaked in another way.

    It only takes slight tweaks. Don’t need to blow everything up.

  • lancelot48

    I still can’t understand why NBC cannot leave the Late Night alone. That’s the only area where they dominate. Its not like Fallon was threatening to leave. Leno is the only Ho 1 Show in its time slot that a Studio wants desperately to cancel.

  • Gary Middleton

    “Leno is the only Ho 1 Show in its time slot that a Studio wants desperately to cancel.”

    It is remarkable, but not unprecedented.

    Mentioned this before, but in the early 70s CBS gassed a whole bunch of hits in what became known as the “rural purge”. They found that shows aimed at urban audiences did better with advertisers, and thus canceled Mayberry RFD, Green Acres, Beverly Hillbillies, Hee Haw and many others. Making way for MASH, All In The Family, The Bob Newhart Show, and several other classics. Many of which would struggle at first.

    Mayberry star Ken Berry was reported as complaining: “We won by their rules so they changed the rules.”

  • anonymous

    “Its not like Fallon was threatening to leave.”

    That’s the public perception — that it was all NBC’s plan. It may be that Fallon learned from Conan’s mistakes and managed Leno’s ouster without a trace going back to him. Did you find it weird that the press leaks said Lorne Michaels was against the move and he was worried Fallon wasn’t ready yet? They all wanted it but played like they had no hand in making it happen.

  • Brad

    That’s very possible anonymous. You have to wonder how much these hosts say “we had no part in the decision to move our show to an early time slot” but you know they always wanted to. Everyone wants to take a stab at gaining a bigger audience and higher ratings thus making more money. Kimmel saying it was ABC’s decision to move him, how much is that true. Are you sure you played no part in making the move happen as I doubt everyone at ABC was unanimously in favor of moving him forward. The same can go with Fallon, but the likelihood of Fallon jumping to another network as a ploy to get the current network lock him was more likely then Kimmel doing the same (but still plausible). Everyone now knows that you got to play modest, humbled guy. My example would be Tebow taking over QB on the Broncos when Kyle Orton was there. He ousted him out of the job but the people loved Tebow being the modest, humble man he is.

    As for Kimmel reruns during sweeps in favor of participating in the ABC upfront, Gary, everyone, THAT’S WHAT I’VE BEEN TRYING TO TELL YOU ALL! ABC does not care about the ratings of Kimmel. They are able to market Kimmel to the advertisers very well. He always knocks it out of the park when he’s at the upfront. As Moonves said it, there is more to it then just having the best 18-49 demos. To me, I think the 18-49 ratings are a simple way to indicate success and market yourself for advertisers, but anyone can easily market themselves in a different light now that there is the Internet and the viewers shows get from there. You can also do things like having skits revolve around advertisers, which Kimmel and Conan do. Kimmel and Conan also have their concerts be sponsored by an advertiser, unlike Leno and Letterman, and the last I check Kimmel was doing very well in live concert clips. Anyways, there are ways to milk for more money from advertisers now-a-days. Kimmel knows that. Conan knows that. And now Fallon is starting to get it with his pitches and skits for advertisers which is exactly why NBC wants to give Fallon a shot at 11:35.

    (Sorry for any errors. Typed from my iPhone.)

  • Gary Middleton

    I totally agree that Fallon’s shilling ability was a factor. Less convinced on the internet stuff.

    So…did Rock Center beat the Blue Bloods finale? Maybe there was a phone call today saying “Don’t demolish that set yet!”

    This week’s 10 pm numbers:

    ABC: 1.96
    CBS: 1.64
    NBC: 1.58

  • Brad

    Not disrupt anyone wanting to comment on my earlier post. Just wanted to say NBC has 10 cancelled shows and 2 shows that entered its final season. That is 12 shows NBC has to replace. I don’t know what they are going to do about it all but at least shows like Grimm, Chicago Fire, and Revolution are around to keep 10pm alive for NBC. With those 10pm numbers Gary showed, you can tell NBC is starting to rise back into the game.

  • GARebelman

    Revolution is going to go the route of Smash, put your money on that one. Lead in dependent and I honestly don’t care who dies on that show anymore. No wonder it has sank. Grimm and Parenthood are good utility players but nothing destructive. Chicago Fire I think they might push that to 9PM and have it lead in to Chicago PD.

  • Hector

    Not sure if I may have missed any talk of this, but I was just catching on up some shows.

    And on May 6th, David Letterman made an appearance on NBC’s Late Night program. Not an old clip – Letterman sitting at his desk in the Ed Sullivan Theater was broadcast by the Peacock network.

    It was part of a bit Steve Martin did as he guested that night.

    Just kind of jarring to see.

    But it’s a cool thing to see when you’re a fan of late night television.

  • Ann

    TTS “Pump Cast” went viral.

    Gas pump prank turns couple into Internet sensation

    www dot youtube dot com/watch?v=ZNM0ENUCO5I&feature=player_embedded

  • Neal

    Anonymous, Leno said he would do Tonight for FREE so NBC could save $12 million+ by keeping Leno right where he is!

  • Douglas in TN

    Yeah…they don’t even want Leno for free. Sort of sad.

    I also heard NBC was going to do a “Best of Leno” DVD, but couldn’t find anything else to fill up the other 60 minutes on the DVD.

  • Brad

    No Douglass. I think you are wrong.

    Intro… Asking Hugh Grant what was he thinking… End

  • Diana Santiago

    Oh yes, Ann, I read about the viral video on Gawker:

    Lame Leno Skit Turns Unexpectedly Amazing Thanks to Incredible Couple

    The setup for the Tonight Show segment “Pumpcast News” is dirt simple: Tim Stack of Parker Lewis Can’t Lose fame plays a fictional news anchor for a fictional news station called Pumpcast News which only airs on gas station pumps.

    Stack tries to freak out drivers candid-camera-style by speaking directly to them while they pump gas.

    You know how the rest of this goes.

    But on the most recent Pumpcast News sketch, something unexpected happened: It wasn’t half lame.

    In fact, it was downright good. Anybody-but-Leno good.

    Completely without meaning to, Stack stumbled onto a ready-for-primetime couple whose lack of inhibitions and stellar karaoke skills make it physically impossible not to smile.

    And so Leno invited Will and Monifa Sims to come on the show and sing with the Tonight Show band and be generally amazing.

    Nice try, Leno, but you still need to leave. The Sims, however — they can stay.

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