Late Night TV Ratings For April 29-May 3, 2013

Categories: Late Night TV Ratings,Network TV Press Releases,Weekly Late Night TV Ratings

Written By

May 9th, 2013

To see past weeks' Late Night TV ratings information click here.

Via NBC's Press Release

JAY LENO DELIVERS DOMINANT WINS OVER ‘Late Show’ AND ‘KIMMEL’ FOR THE WEEK OF APRIL 29-MAY 3

‘Tonight’ Generates Bigger Audiences Than ‘Late Show’ and ‘Kimmel’ in Every Key Ratings Measure, With Jay’s Second-Biggest 18-49 Audience in Three Months

Jimmy Fallon Out-Delivers ‘Late Late Show’ in Every Key Category – Adults, Men and Women 18-34, 18-49 and 25-54, Plus Total Viewers

‘Tonight’ Has Topped ‘Late Show’ for 24 Weeks in a Row in 18-49 Viewers and Beaten ‘Kimmel’ for 15 of 17 Weeks

‘Late Night’ Has Out-Delivered ‘Late Late Show’ in 18-49 Viewers for 26 of 28 Weeks and ‘Nightline’ Head to Head for 17 of 17 Weeks

UNIVERSAL CITY, Calif. – May 9, 2013 – NBC’s “The Tonight Show with Jay Leno” has delivered dominant victories versus CBS's "Late Show with David Letterman" and ABC's "Jimmy Kimmel Live" for the week of April 29-May 3, generating bigger audiences than both rival shows in all key ratings categories -- adults, men and women 18-34, 18-49 and 25-54, plus total viewers.

Jay generated his second-biggest weeklong 18-49 audience in three months (1.039 million adults 18-49, biggest since April 8-12 and second-biggest since January 28-February 1). Note that "Kimmel" was an encore or Friday.

The "Tonight" margin of victory over "Late Show" is 36 percent in 18-49 viewers (1.039 million vs. 766,000), Jay's biggest advantage in the 19 weeks since December 17-21, the week of the "Voice" finale. Versus "Kimmel," "Tonight" prevailed by 27 percent in viewers 18-49 (1.039 million vs. 820,000), Jay's biggest margin in three weeks.

At 12:35 a.m. ET, "Late Night with Jimmy Fallon" attracted bigger audiences than CBS's "Late Late Show with Craig Ferguson" and ABC's "Nightline" in 18-49 and total viewers, while beating "Late Late Show" in all key categories. "Late Night" topped "Late Late Show" in viewers 18-49 by a 22 percent margin (596,000 vs. 488,000) and head-to-head versus "Nightline" from 12:30-1 a.m. ET, Jimmy generated a 26 percent advantage (645,000 vs. 512,000).

Jay has now accumulated bigger 18-49 audiences than "Late Show" for the last 24 weeks in a row and topped "Kimmel" for 15 of their 17 head-to-head weeks. In total viewers, Jay has out-delivered "Late Show" for 28 weeks in a row and "Kimmel" for 17 of 17 weeks.

Jimmy Fallon has now generated bigger 18-49 audiences than "Late Late Show" for 29 of the last 30 weeks and prevailed in total viewers for 26 of the last 28 weeks. Versus "Nightline" in their head-to-head half-hour, Jimmy has out-delivered the ABC series for 17 weeks in a row in viewers 18-49 and 12 of the last 14 weeks in total viewers.

WEEKLY AVERAGES

(According to in-home viewing figures from Nielsen Media Research for the week of April 29-May 3.  Ratings reflect “live plus same day” data from Nielsen Media Research unless otherwise noted.  Season-to-date figures are averages of “live plus seven day” data except for the two most recent weeks, which are “live plus same day.”)

ADULTS 18-49

11:35 p.m.-12:35 a.m. ET

NBC “Tonight,” 0.8 rating, 3 share

CBS “Late Show,” 0.6/3

ABC “Kimmel,” 0.6/3*

12:35-1:05 a.m. ET

ABC “Nightline,” 0.4/2

12:35-1:35 a.m. ET

NBC “Late Night,” 0.5/3

CBS “Late Late Show,” 0.4/2

1:35-2:05 a.m. ET

NBC “Last Call,” 0.3/2*

TOTAL VIEWERS

11:35 p.m.-12:35 a.m. ET

NBC “Tonight,” 3.4 million viewers

CBS “Late Show,” 2.8 million viewers

ABC “Kimmel,” 2.5 million viewers*

12:35-1:05 a.m. ET

ABC “Nightline,” 1.6 million viewers

12:35-1:35 a.m. ET

NBC “Late Night,” 1.6 million viewers

CBS “Late Late Show,” 1.4 million viewers

1:35-2:05 a.m. ET

NBC “Last Call,” 0.9 million viewers*

* Friday's "Last Call" and “Kimmel” were encores.

SEASON TO DATE

ADULTS 18-49

11:35 p.m.-12:35 a.m. ET

NBC “Tonight,” 0.8 rating, 3 share

CBS “Late Show,” 0.7/3

ABC “Kimmel,” 0.7/3**

12:35-1:05 a.m. ET

ABC “Nightline,” 0.4/2**

12:35-1:35 a.m. ET

NBC “Late Night,” 0.5/3

CBS “Late Late Show,” 0.4/2

1:35-2:05 a.m. ET

NBC “Last Call,” 0.3/2

TOTAL VIEWERS

11:35 p.m.-12:35 a.m. ET

NBC “Tonight,” 3.5 million viewers

CBS “Late Show,” 3.1 million viewers

ABC “Kimmel,” 2.6 million viewers**

12:35-1:05 a.m. ET

ABC “Nightline,” 1.6 million viewers**

12:35-1:35 a.m. ET

NBC “Late Night,” 1.7 million viewers

CBS “Late Late Show,” 1.5 million viewers

1:35-2:05 a.m. ET

NBC “Last Call,” 0.9 million viewers

** Since January 8.

SELECTED CABLE RESULTS, WEEK OF APRIL 29-MAY 3

NATIONAL ADULT 18-49 RATING

Comedy Central, 11-11:30 p.m. ET, “The Daily Show,” 0.7

Comedy Central, 11:30 p.m.-midnight ET, “The Colbert Report,” 0.6

TBS, 11 p.m.-midnight, “Conan,” 0.4

Adult Swim, 11:30 p.m.-12:30 a.m. ET, 0.9

Adult Swim, 12:30-1:30 a.m. ET, 0.6

Each adult 18-49 rating point equals 1.27 million viewers

TOTAL VIEWERS

Comedy Central, 11-11:30 p.m.  “The Daily Show,” 1.6 million

Comedy Central, 11:30 p.m.-midnight ET, “The Colbert Report,” 1.3 million

TBS, 11 p.m.-midnight, “Conan,” 0.8 million

Adult Swim, 11:30 p.m.-12:30 a.m. ET, 1.9 million

Adult Swim, 12:30-1:30 a.m. ET, 1.3 million

 

 
  • Gary Middleton

    Brad, I don’t think “should” comes into play, it’s a popularity contest. If people were more comfortable watching Johnny chew on a pencil than watching Dick Cavett carry on a substantive conversation, then game, set, match Johnny.

    For the past 20 years, Leno’s interviewing style frequently meant staring at a page and at times almost falling asleep. Audiences flocked to that over Dave’s more-engaged dialogue. Still do.

    If people decide they like you, it doesn’t matter what you do. If people decide they don’t like you, it doesn’t matter what you do.

  • Hector

    When it comes to interviewing, at least be like Leno.

    I don’t expect anyone to be Charlie Rose or even Letterman. Leno will get to the talking points. Plug whatever he needs to, show the clip, and not offend anybody.

    Thats fine for me if thats all the host does. Something funny every now and then is best of course. I feel like Seth Meyers will have no problem doing this.

    I feel like what you also need is to eliminate all those little things that people have been mentioning about Fallon.

    What I think makes Fallon a bad interviewer isnt really that he cant have a real conversation about anything of substance (although thats of course a huge part of it). He’s just not a good host/broadcaster.

    Watching Fallon, I can’t help but notice all those things people have mentioned and more. LOVING everything. Everything and everyone is his favorite. Crazy over reactions. Overlaughing. Talking over his guests. Having to sing every song thats mentioned (He’s cooled off on that a little bit). Not a good improviser. Not quick-witted. When he makes offhand comments to be funny, oftentimes they dont make any sense. He often just repeats verbatim the funny thing his guest or Steve Higgins just said. “That’s what I’m talking about.” Saying “It’s just….” or some other comment he doesnt finish after monologue jokes. And I’m sure plenty more.

    I don’t see Seth Meyers having that many little things to nitpick when he’s 4 years into the job.

  • Nick

    I can’t picture Seth Meyers doing a monologue or comedy bits. It’s strange. He’s good at sitting behind a desk reading news in a comedy show, but what else? I have a feeling Late Night is going to be an entirely different show come February/March.

  • Brad

    “If people decide they like you, it doesn’t matter what you do. If people decide they don’t like you, it doesn’t matter what you do.”

    True. However…

    “For the past 20 years, Leno’s interviewing style frequently meant staring at a page and at times almost falling asleep. Audiences flocked to that over Dave’s more-engaged dialogue. Still do.”

    I don’t have any numbers to work with on hand, but I know this is false in the sense that Letterman has less of a drop off rate from first half to second half in his show then does Leno. Leno lose a much greater percentage when he goes from comedy to interviewing. If you want good ratings throughout the show, it’d be great if you can do something to keep the viewers interested in staying tuned and not going to bed.

    What makes Fallon compensate for his lack of interviewing skills is that he can keep people awake to watch Tom Cruise crack an egg over his head or some other wild skit with his guests. What does Meyers have? Not sure, but maybe he can make his show work without having those interview skills either.

  • Brad

    “Watching Fallon, I can’t help but notice all those things people have mentioned and more. LOVING everything. Everything and everyone is his favorite. Crazy over reactions. Overlaughing. Talking over his guests. Having to sing every song thats mentioned (He’s cooled off on that a little bit). Not a good improviser. Not quick-witted. When he makes offhand comments to be funny, oftentimes they dont make any sense. He often just repeats verbatim the funny thing his guest or Steve Higgins just said. “That’s what I’m talking about.” Saying “It’s just….” or some other comment he doesnt finish after monologue jokes. And I’m sure plenty more.”

    Excellent analysis there Hector. Can’t argue with you in any bit of it.

    Nick, I couldn’t see Fallon doing a monologue either but he’s been fine. I think Seth Meyers could at least follow Fallon in having a quick, 5-minute monologue and get behind a desk afterwards.

  • Gary Middleton

    “I know this is false in the sense that Letterman has less of a drop off rate from first half to second half in his show then does Leno. Leno lose a much greater percentage when he goes from comedy to interviewing.”

    You’re basing this on a very small sample of numbers that we got during a period when Leno’s booking department was putting on a lot of no-names in the #2 spot.

    I disagree on Fallon’s improvising, I think he’s very quick. I also think the “I love everything” aspect of him will be an asset, since it seems genuine and goes against the cynical cultural grain.

    We’ll see!

  • Brad

    I thought it was always like that? I guess not. Thanks for the correction.

    As for Fallon’s attitude, well, it is a good thing and a bad thing. People like it when Tim Tebow does it, but Tebow has honesty and lets you know what he thinks in a positive way, always giving an explanation. With Fallon there is no explanation, it just seems like he loves everything because he can. All I know is that if I can describe him and his show in one word, it would be FUN! I think that is what’s going to make him successful at 11:35pm.

  • Gary Middleton

    “I thought it was always like that? I guess not.”

    It’s possible, but I don’t recall those dropoff disparities when GAR had some numbers for us about 18 months ago. We’ll probably never know.

    Wonder if we’ll get some half hourlies from GAR in the next couple of weeks. Jay finally has some recognizable second guests, would be interesting to see if it makes a difference.

  • GARebelman

    I don’t have any half hours as of late sadly but if I do I will gladly post them :)

  • Gary Middleton

    If Fallon has one big challenge, I think it’s the change in circumstances.

    Rather than a guy taking a vacant late night position with expectations low, he is taking over the #1 show from a guy who didn’t want to leave. Harder to win people over in that situation.

  • Hector

    Yes, the I love everything part of Jimmy will be/is an asset. Non-ironic style. Appeal to as many people as possible. Don’t offend anyone.

    I wonder if he’ll get more Leno-style hate for it though once he’s on the Tonight Show. Maybe some but I imagine he’ll still be the young hip guy with videos going viral for a while.

    Fallon can be quick. I think maybe I meant more in terms of being a ‘sharp’ wit, and in comparison to other hosts like Letterman, Conan, Colbert, Kimmel, and Ferguson.

    I agree with calling Fallon’s show fun. It can be very funny as well, but I’d emphasize fun more than funny.

    I like to joke that Fallon’s show is more than just one person. It’s a team of writers, staff, crew, and the Roots that help Jimmy put on the funnest show on television. There’s no ‘I’ in ‘funnest’.

  • Ann

    I agree that getting guests to participate in games and stupid skits helps shore up Fallon’s lack of interviewing skills. You’re more willing to sit through a forgettable interview for an opportunity to see a guest make a fool out of himself/herself in a skit or see their competitive nature and/or intelligence come out during a game. How well that will fly at 11:35, I’m not sure.

    I do think the stakes change when the up-and-comer becomes top dog. He gets assessed differently and more stringently.

  • Gary Middleton

    Extremely happy that the overnights suggest a big win for Leno the night Ross Matthews came on to promote his book and forthcoming talk show. The success of Matthews is a huge credit to Tonight.

  • Gary Middleton

    “I wonder if he’ll get more Leno-style hate for it though once he’s on the Tonight Show.”

    Only if he’s really successful.

  • Gary Middleton

    Conaco’s Super Fun Night lands the post Modern Family slot. For a sitcom, it can’t get a whole lot better than that.

  • GARebelman

    A lot of sitcoms tend to tank after Modern Family as well because they switch the channel just like things after the Voice and BBT.

  • Douglas in TN

    Looks like the Leno show skit with the karaoking couple was purely staged. Jay could get fired for this.

    abcnews dot go dot com/GMA/video/gas-station-karaoke-jay-leno-video-fake-singing-19174792

  • Brad

    Ross Mathews (surprisingly there’s only one “t” according to many websites) is indeed a success in Hollywood for his work on The Tonight Show with Jay Leno. Is there anyone else Leno help rise to fame that anyone knows of?

  • Gary Middleton

    “Looks like the Leno show skit with the karaoking couple was purely staged. Jay could get fired for this.”

    There was scant evidence in that story that it was staged, and Jay won’t get fired. Other than that, I agree with Douglas 100%.

    Beyond that, I would say that if every show that stages a bit is taken off the air, we’re looking at dead air on every channel.

    I actually think it’s a little slimy of ABC News to fight Jimmy Kimmel’s battles like that.

  • Gary Middleton

    “Is there anyone else Leno help rise to fame that anyone knows of?”

    I think that’s it, and I think that make the score since 1992 Leno 1, Dave 0, Kimmel 0.

    Obviously Daily Show has blown away everyone on that score.

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