Late Night TV Ratings For April 29-May 3, 2013

Categories: Late Night TV Ratings,Network TV Press Releases,Weekly Late Night TV Ratings

Written By

May 9th, 2013

To see past weeks' Late Night TV ratings information click here.

Via NBC's Press Release

JAY LENO DELIVERS DOMINANT WINS OVER ‘Late Show’ AND ‘KIMMEL’ FOR THE WEEK OF APRIL 29-MAY 3

‘Tonight’ Generates Bigger Audiences Than ‘Late Show’ and ‘Kimmel’ in Every Key Ratings Measure, With Jay’s Second-Biggest 18-49 Audience in Three Months

Jimmy Fallon Out-Delivers ‘Late Late Show’ in Every Key Category – Adults, Men and Women 18-34, 18-49 and 25-54, Plus Total Viewers

‘Tonight’ Has Topped ‘Late Show’ for 24 Weeks in a Row in 18-49 Viewers and Beaten ‘Kimmel’ for 15 of 17 Weeks

‘Late Night’ Has Out-Delivered ‘Late Late Show’ in 18-49 Viewers for 26 of 28 Weeks and ‘Nightline’ Head to Head for 17 of 17 Weeks

UNIVERSAL CITY, Calif. – May 9, 2013 – NBC’s “The Tonight Show with Jay Leno” has delivered dominant victories versus CBS's "Late Show with David Letterman" and ABC's "Jimmy Kimmel Live" for the week of April 29-May 3, generating bigger audiences than both rival shows in all key ratings categories -- adults, men and women 18-34, 18-49 and 25-54, plus total viewers.

Jay generated his second-biggest weeklong 18-49 audience in three months (1.039 million adults 18-49, biggest since April 8-12 and second-biggest since January 28-February 1). Note that "Kimmel" was an encore or Friday.

The "Tonight" margin of victory over "Late Show" is 36 percent in 18-49 viewers (1.039 million vs. 766,000), Jay's biggest advantage in the 19 weeks since December 17-21, the week of the "Voice" finale. Versus "Kimmel," "Tonight" prevailed by 27 percent in viewers 18-49 (1.039 million vs. 820,000), Jay's biggest margin in three weeks.

At 12:35 a.m. ET, "Late Night with Jimmy Fallon" attracted bigger audiences than CBS's "Late Late Show with Craig Ferguson" and ABC's "Nightline" in 18-49 and total viewers, while beating "Late Late Show" in all key categories. "Late Night" topped "Late Late Show" in viewers 18-49 by a 22 percent margin (596,000 vs. 488,000) and head-to-head versus "Nightline" from 12:30-1 a.m. ET, Jimmy generated a 26 percent advantage (645,000 vs. 512,000).

Jay has now accumulated bigger 18-49 audiences than "Late Show" for the last 24 weeks in a row and topped "Kimmel" for 15 of their 17 head-to-head weeks. In total viewers, Jay has out-delivered "Late Show" for 28 weeks in a row and "Kimmel" for 17 of 17 weeks.

Jimmy Fallon has now generated bigger 18-49 audiences than "Late Late Show" for 29 of the last 30 weeks and prevailed in total viewers for 26 of the last 28 weeks. Versus "Nightline" in their head-to-head half-hour, Jimmy has out-delivered the ABC series for 17 weeks in a row in viewers 18-49 and 12 of the last 14 weeks in total viewers.

WEEKLY AVERAGES

(According to in-home viewing figures from Nielsen Media Research for the week of April 29-May 3.  Ratings reflect “live plus same day” data from Nielsen Media Research unless otherwise noted.  Season-to-date figures are averages of “live plus seven day” data except for the two most recent weeks, which are “live plus same day.”)

ADULTS 18-49

11:35 p.m.-12:35 a.m. ET

NBC “Tonight,” 0.8 rating, 3 share

CBS “Late Show,” 0.6/3

ABC “Kimmel,” 0.6/3*

12:35-1:05 a.m. ET

ABC “Nightline,” 0.4/2

12:35-1:35 a.m. ET

NBC “Late Night,” 0.5/3

CBS “Late Late Show,” 0.4/2

1:35-2:05 a.m. ET

NBC “Last Call,” 0.3/2*

TOTAL VIEWERS

11:35 p.m.-12:35 a.m. ET

NBC “Tonight,” 3.4 million viewers

CBS “Late Show,” 2.8 million viewers

ABC “Kimmel,” 2.5 million viewers*

12:35-1:05 a.m. ET

ABC “Nightline,” 1.6 million viewers

12:35-1:35 a.m. ET

NBC “Late Night,” 1.6 million viewers

CBS “Late Late Show,” 1.4 million viewers

1:35-2:05 a.m. ET

NBC “Last Call,” 0.9 million viewers*

* Friday's "Last Call" and “Kimmel” were encores.

SEASON TO DATE

ADULTS 18-49

11:35 p.m.-12:35 a.m. ET

NBC “Tonight,” 0.8 rating, 3 share

CBS “Late Show,” 0.7/3

ABC “Kimmel,” 0.7/3**

12:35-1:05 a.m. ET

ABC “Nightline,” 0.4/2**

12:35-1:35 a.m. ET

NBC “Late Night,” 0.5/3

CBS “Late Late Show,” 0.4/2

1:35-2:05 a.m. ET

NBC “Last Call,” 0.3/2

TOTAL VIEWERS

11:35 p.m.-12:35 a.m. ET

NBC “Tonight,” 3.5 million viewers

CBS “Late Show,” 3.1 million viewers

ABC “Kimmel,” 2.6 million viewers**

12:35-1:05 a.m. ET

ABC “Nightline,” 1.6 million viewers**

12:35-1:35 a.m. ET

NBC “Late Night,” 1.7 million viewers

CBS “Late Late Show,” 1.5 million viewers

1:35-2:05 a.m. ET

NBC “Last Call,” 0.9 million viewers

** Since January 8.

SELECTED CABLE RESULTS, WEEK OF APRIL 29-MAY 3

NATIONAL ADULT 18-49 RATING

Comedy Central, 11-11:30 p.m. ET, “The Daily Show,” 0.7

Comedy Central, 11:30 p.m.-midnight ET, “The Colbert Report,” 0.6

TBS, 11 p.m.-midnight, “Conan,” 0.4

Adult Swim, 11:30 p.m.-12:30 a.m. ET, 0.9

Adult Swim, 12:30-1:30 a.m. ET, 0.6

Each adult 18-49 rating point equals 1.27 million viewers

TOTAL VIEWERS

Comedy Central, 11-11:30 p.m.  “The Daily Show,” 1.6 million

Comedy Central, 11:30 p.m.-midnight ET, “The Colbert Report,” 1.3 million

TBS, 11 p.m.-midnight, “Conan,” 0.8 million

Adult Swim, 11:30 p.m.-12:30 a.m. ET, 1.9 million

Adult Swim, 12:30-1:30 a.m. ET, 1.3 million

 

 
  • Gary Middleton

    “I think he’s got to do some work now that he’s neck and neck with Leno”

    Let’s be fair, Brad. He *was* neck and neck with Leno. Jay is pulverizing him now. Since NBC’s 10 pm lineup got off the floor, and perhaps since Kimmel ate a little into Dave’s audience, these have been 2008-style routs.

  • Douglas in TN

    Yes, surprised to see Letterman there.

    CBS cares about the status of Letterman and that his show makes money for them. I imagine the day the show stops making the kind of money they like Dave gets that call from Moonves despite the legend status.

    But last night’s installment of “Stooge of the Night” was beyond painful…the whole bit has become as excruciating as a Leno skit. CBS would be wise to drop a hint to Letterman and suggest they axe the bit. The last few weeks there has been a new comedic sparkle to the show that is just ruined by SOTN.

  • jcfreder

    I think stuff like this has more to do with the fact that Dave will NOT be neck-and-neck or anything else with Jay by this time next year. Dave is going to outlast Jay and it will be a whole new world. Whatever you think of Fallon’s prospects at 11:30, CBS and Dave know that his best recent ratings position was with Jay out and Conan in. They have to be licking their chops at the 2014 landscape.

    Given the ratings erosion, there might be a time where Les tells Dave to shut it down. But you can tell that CBS likes having a living legend at 10:30.

  • Gary Middleton

    jc, you lost me. Why do you think Dave felt compelled, for the first time since you tell me when, to make the kind of appearance he supposedly finds loathsome? Why the need to kiss up to advertisers and affiliates at this time?

  • Nick

    NBC had a fantastic night last night – Leno at 0.9, Fallon at 0.6, Daly at 0.5. Fallon beat Letterman and Daly TIED him. Incredible.

    CBS can bask in the light of a living legend all the way, but right now he is a big ratings LOSER. There’s no way around it. He tied NBC’s 1:30 show for god’s sake.

  • jcfreder

    @Gary – the reason is because Dave is putting more effort in; selling the show more. Same thing with him actually doing some interviews over the past year or so–getting himself back “into the game” a little bit.

    That has been probably the biggest knock on Letterman over the last 15 years or so; he is not nearly as invested in the show enough; too much phoning it in and too much flying by the seat of his pants. Overall the Late Show has been pretty stagnant. Finally they got some new graphics a few weeks back. They’ve had the same set for about 15 years.

    @Nick – No question that Dave’s ratings are not great right now.(Nevermind that I’m 99.9% sure that Dave didn’t really do a straight .5–he’s consistently underrated in the overnights.) Keywords are “right now.” And getting beaten for over 15 years is going to take steam out of anyone. My point is that the changing playing field seems to be energizing Dave a bit.

    Remember that Fallon was losing to Ferguson in the Conan era, which means that Daly might have been losing to test patterns. No one really knows what’s going to happen when Leno leaves.

  • Gary Middleton

    But what is causing Dave to do that, JC?

    Since his ratings are plunging dramatically, it’s hard not to think it’s because he’s under more pressure than many believe.

    I mean, he did below .59 for the week last week, and Friday’s show did 0.49 (!).

    He is a distant third place. I don’t think that sort of thing sits well at CBS, no matter what they say.

  • jcfreder

    Dave has had some HUGE losing margins to Jay and has finished 3rd plenty of times. Given Dave’s pretty well-earned reputation as someone who doesn’t do anything he doesn’t want to do, I’m inclined to think he freely chose to do it. But of course I’m speculating.

    Pretty sure Dave had a .61 last week. Wouldn’t call someone a “distant” third when Dave (1) isn’t actually that far behind in the demo to Kimmel and actually beat him in February sweeps; (2) now has a weaker 10:00 leadin from CBS than Kimmel has (although I’m recognizing the late news comes on in between) and (3) is handily beating Kimmel in overall viewers.

    Now, is Dave a distant third to Leno? Yes. But I’m not saying that getting rid of Leno is a fantastic idea.

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