via press release:
TELEMUNDO MEDIA UNVEILS ‘FLUENCY,’ NEW MULTI-PLATFORM STUDIO TO DEVELOP AND PRODUCE DYNAMIC BILINGUAL ORIGINAL CONTENT FOR U.S. HISPANICS
NEW YORK, May 9, 2013— Leveraging the media powerhouse’s expertise in producing original productions, Telemundo Media today announced the launch of FLUENCY, a new Los Angeles based multi-platform production studio, to develop and produce premium content for the full spectrum of U.S. Hispanics in Spanish and English. The announcement was made today at an upfront preview event held today at New York’s Museum of Arts & Design.
“Telemundo Media is doubling down on multiple platforms, distribution and content hubs to address the explosive growth of this market. We remain dedicated to addressing the needs of our viewers and our advertising partners with compelling content that breaks the mold and offers Hispanic audiences the chance to watch what they want, when they want," said Jacqueline Hernández, Chief Operating Officer, Telemundo Media.
FLUENCY’s slate will feature programming, both in English and Spanish, across a variety of genres from romantic comedy to science fiction to adventure. Series currently in development include “La Buena Mala,” (The Good Bad One) a romantic comedy with a fantasy twist featuring Angelica Celaya and John Ecker and “ISA,” a sci-fi coming of age story. Fans will be given the freedom to binge-watch the series in their entirety or can view individual episodes. The new shows will be anchored by many of the stars that Telemundo fans already know and love, and will also introduce them to new, up and coming personalities whose rise to stardom began via social media.
The Los Angeles-based hub will be spearheaded by Jose Marquez, Telemundo's Vice President of Digital Video Production & Development and will be overseen by Peter Blacker, Executive Vice President of Telemundo’s Digital & Emerging Business unit. FLUENCY will also create sponsorship opportunities for advertisers that range from exclusive content, to branded integration and interactive campaigns, which will wrap advertiser messaging around episode premieres and distribution windows. New series developed and produced by FLUENCY will be distributed by NBCUniversal, benefiting from the global power and scale of its partnerships in every distribution platform, from television to subscription video on demand, from electronic sell to mobile networks.
“FLUENCY’s content speaks to the incredible diversity and depths of today’s U.S. Hispanic consumer,” said Blacker. “The mix of known Telemundo talent with rising social media stars is designed to attract a broad range of fans. This fresh approach to content creation and distribution will benefit advertisers and audiences alike.”
According to Nielsen, 68 percent of Hispanics in the U.S. own a smartphone and spend 11 percent more time watching mobile video than the general population.