ABC’s ‘Scandal’ Surges to a New Series High as TV’s Top 10pm Drama Telecast in 7 Months
via press release:
ABC finished #2 on Thursday in Adults 18-49 for the 2nd week in a row, as Scandal and Grey’s ranked as the night’s Top 2 dramas for the 3rd week running in Adults 18-49. ABC was up year to year on Thursday for the 2nd week in a row in Adults 18-49 (+9%).
- Building on its Grey’s lead-in, Scandal hit a new series high in Adults 18-49, spiking 23% week to week and surpassing its previous high by 14%.
- Scandal is on track to rank as TV’s #1 drama for the 2nd time in 3 weeks and delivered the highest rating for any regular 10 o’clock drama telecast on any net in 7 months – since 10/15/12.
- Continuing to post big year-to-year gains, Scandal shot up 68% in Adults 18-49 from its telecast on the same night last year.
- Scandal outdelivered Idol-Thursday in Adults 18-49 for the first-time ever.