Will 'Marvel's Agents of S.H.I.E.L.D.' Promo Lift 'Once Upon a Time' Finale? (Poll)

Categories: Broadcast TV

Written By

May 12th, 2013


Tonight's Once Upon a Time isn't just notable because its the finale, but also because the first official promo for the much-hyped Marvel's Agents of S.H.I.E.L.D.will be airing at some point during the broadcast. You can check out the teaser here. Could Once Upon a Time get a bump as a result? Or will those interested just wait until the promo hits the Internet? Make your ratings predictions below and tell us why in the comments!

  • Fred

    As opposed to last season at this time , the momentum. is just not there for either OUAT or Revenge.
    OUAT will be lucky to hit a 2.5. But Im obviously hoping for more .
    I don’t expect Revenge to reach a 2.0 . I’m still watching , but this season has been quite dull . Recent improvements haven’t been enoughto change the trajectory of Revenge.

  • Samunto

    And i’m being generous there. I mean, apart from fanboys or us TV/ ratings junkies who else knows that the promo will air. It’s not that ABC took a full page ad in all major newspapers and websites announcing that they’ll air a promo!
    It will hit the web latest at 9:02pm if ABC airs it during the last adbreak of OUAT.

  • Samunto

    And now can NBC release their schedule already! Getting impatient here.

  • Stella

    Maybe up a tenth or two, but I don’t think many people will watch it just for the promo, it’ll be online pretty fast after it airs on tv.

  • Jamie04

    “….much-hyped Marvel’s Agents of S.H.I.E.L.D”

    Really….I must have missed all the hype.

  • Zee

    2.6 for once upon a time!

  • Feedback

    Why would anyone sit through a show they don’t normally watch just to watch a commercial? The trailer will be online less than an hour later. This is a silly poll if you ask me. Once’s ratings won’t change a bit, other than the typical finale boost.

  • Mickey

    Why would you think a promo for a new TV show would increase OUAT’s ratings, that’s ridiculous. Oh wait, web page traffic my bad.

    Anyway, in case I haven’t made it clear. No, of course not.

  • donnie

    hope all abc shows flop pissed off at cancellation of malibu country but giving new show an early promo…… never did malibu country get promos

  • HV

    Once Upon a Time 2.6
    Revenge 2.2

  • tv_viewer

    My predictions for May 12, 2013:

    America’s Funniest Home Videos 1.5
    Once Upon A Time 2.5
    Revenge 2.0

    60 Minutes 1.2
    Survivor Caramoan 2.7
    Survivor Reunion Show 2.1

    The Voice (repeat) 0.9
    All-Star Celebrity Apprentice 1.4

    The Cleveland Show 1.1
    The Simpsons 1.8
    Bob’s Burger 1.7
    Family Guy 2.3
    American Dad 2.0

    Once Upon A Time should duplicate the 0.3 jump (from 3.0 to 3.3) for season 1’s finale tonight (from 2.2 to 2.5).

    Last year’s Revenge season finale did jump 0.4 (from 2.0 to 2.4). But last season Revenge was on Wednesday. Sunday night has more competition with cable channels (for example Game of Thrones). I expect a 0.2 jump for the 2 hour average from last week’s 1 hour average.

    Survivor Caramoan will easily be my favorite season of Survivor among the last 4 seasons. I wish the ratings could be higher but some fans were really upset that Malcolm was voted out. Go Cochran!

  • Confusion

    I don’t even know what it is, so couldn’t guess.. but OUAT should be able to rise on it’s own for the finale. Fingers crossed for a 2.5, or maybe a less optimistic 2.3 :/

  • Nick


  • Juan

    I will say a 2.6 but hopefully higher and hopefully revenge does really well too. I predict a 2.2/2.1 but hopefully higher

  • Neil

    Joss’s Biggest Fan will be watching.

  • SJ

    Just wait until Shield inevitably flops… this question will have seemed to stupid in hindsight.

    Once Upon a Time will rise, but it will do so on its own merit, not because of some promo for a show that’s likely to be 13-and-done. I’ll go with 2.5.

    Revenge: 2.1. How come there’s not a poll for Revenge by the way? It’s having its two-hour finale tonight. I’d think that that is more important than a usual, run-of-the-mill hourlong finale.

  • Saul Goodman

    2.4 OUAT
    2.0 Revenge

  • JR35

    A 15% or so gain would out it at 2.5 (final numbers). That would be acceptable, based on how things have gone as of late.

  • Samuel

    OUAT: 2.3/4
    Revenge: 2.1 (I think the two hours might hurt it a little. My guess is when we look at the half hours it will go something like this 2.0/2.2/1.9/2.1)

  • zth


    SHIELD will not flop. The teaser looks awesome, it has a movie-like feel to it, and it will premiere HUGE next year. A 3.0-4.0 for its premiere would not surprise me, and if the quality is similar to MARVEL’s movies then expect SHIELD to beat all the dramas on broadcast next season.

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