Live+7 DVR Ratings: ‘The Big Bang Theory’ Leads Adults 18-49 Ratings Increase & Tops Total Viewership Gains; ‘Smash’ Earns Biggest Percentage Increase in Week 31



The Big Bang Theory The Tenure Turbulence

Our source for Live+7 DVR ratings includes only original, regular programs, excluding both repeats (which are unlikely to be heavily DVR viewed) and “specials”.

During the thirty-first week  of the 2012-2013 season (April 22-28), The Big Bang Theory topped the rankings for the week’s DVR viewing adults 18-49 ratings added between the Live+Same Day period (as reported in all our other ratings posts) and the Live + 7 Day measurement periods with a gain of 2.1 adults 18-49 ratings points.

Smash topped the % adults 18-49 ratings increase from DVR viewing, adding 150% to its Live+Same Day adults 18-49 ratings.

The Big Bang Theory led total Viewership gains, adding 4.581 million viewers via DVR between Live + Same Day and Live + 7 Day ratings.

Largest 18-49 Ratings Increase From DVR Viewing for Broadcast TV Shows:

Rank Programs Net 18-49 Live+SD (rating) 18-49 Live+7 (rating) Post Airdate 18-49 Rating Absolute Increase From DVR Viewing Post Airdate 18-49 Rating % Increase from DVR Viewing
1 BIG BANG THEORY, THE-04/25 CBS 4.5 6.6 2.1 47%
2 FOLLOWING, THE-04/22 FOX 2.4 4.2 1.8 75%
3 GREY’S ANATOMY-04/25 ABC 2.7 4.0 1.3 48%
4 ELEMENTARY-04/25 CBS 2.0 3.3 1.3 65%
5 NCIS-04/23 CBS 2.8 3.9 1.1 39%
6 GLEE-04/25 FOX 1.8 2.9 1.1 61%
7 OFFICE-04/25 NBC 1.7 2.8 1.1 65%
8 TWO AND A HALF MEN-04/25 CBS 2.8 3.8 1.0 36%
9 PERSON OF INTEREST-04/25 CBS 2.4 3.4 1.0 42%
10 VOICE-04/22 NBC 4.9 5.9 1.0 20%
11 VOICE-TUE-04/23 NBC 4.1 5.1 1.0 24%
12 CASTLE-04/22 ABC 2.3 3.2 0.9 39%
13 ONCE UPON A TIME-04/28 ABC 2.0 2.9 0.9 45%
14 BONES-04/22 FOX 2.0 2.9 0.9 45%
15 GRIMM-04/26 NBC 1.3 2.2 0.9 69%
16 HANNIBAL-04/25 NBC 1.0 1.9 0.9 90%
17 SCANDAL-04/25 ABC 2.8 3.6 0.8 29%
18 REVENGE-04/28 ABC 1.7 2.5 0.8 47%
19 NCIS: LOS ANGELES-04/23 CBS 2.7 3.5 0.8 30%
20 FAMILY GUY-04/28 FOX 2.6 3.4 0.8 31%
21 REVOLUTION-04/22 NBC 2.0 2.8 0.8 40%
22 PARKS AND RECREATION-04/25 NBC 1.3 2.1 0.8 62%
23 MENTALIST, THE-04/28 CBS 1.6 2.3 0.7 44%
24 BLUE BLOODS-04/26 CBS 1.3 2.0 0.7 54%
25 HELL’S KITCHEN-04/23 FOX 2.0 2.7 0.7 35%


Largest 18-49 Percentage Increase From DVR Viewing for Broadcast TV Shows:

Rank Programs Net 18-49 Live+SD (rating) 18-49 Live+7 (rating) Post Airdate 18-49 Rating Absolute Increase From DVR Viewing Post Airdate 18-49 Rating % Increase from DVR Viewing
1 SMASH-04/27 NBC 0.4 1.0 0.6 150%
2 HANNIBAL-04/25 NBC 1.0 1.9 0.9 90%
3 FOLLOWING, THE-04/22 FOX 2.4 4.2 1.8 75%
4 HART OF DIXIE-04/23 CW 0.4 0.7 0.3 75%
5 GRIMM-04/26 NBC 1.3 2.2 0.9 69%
6 TOUCH-04/26 FOX 0.6 1.0 0.4 67%
7 90210-04/22 CW 0.3 0.5 0.2 67%
8 ELEMENTARY-04/25 CBS 2.0 3.3 1.3 65%
9 OFFICE-04/25 NBC 1.7 2.8 1.1 65%
10 PARKS AND RECREATION-04/25 NBC 1.3 2.1 0.8 62%
11 GLEE-04/25 FOX 1.8 2.9 1.1 61%
12 VAMPIRE DIARIES-04/25 CW 1.0 1.6 0.6 60%
13 BEAUTY AND THE BEAST-04/25 CW 0.5 0.8 0.3 60%
14 BLUE BLOODS-04/26 CBS 1.3 2.0 0.7 54%
15 ARROW-04/24 CW 1.0 1.5 0.5 50%
16 COMMUNITY-04/25 NBC 1.0 1.5 0.5 50%
17 GREY’S ANATOMY-04/25 ABC 2.7 4.0 1.3 48%
18 BIG BANG THEORY, THE-04/25 CBS 4.5 6.6 2.1 47%
19 REVENGE-04/28 ABC 1.7 2.5 0.8 47%
20 ONCE UPON A TIME-04/28 ABC 2.0 2.9 0.9 45%
21 BONES-04/22 FOX 2.0 2.9 0.9 45%
22 MENTALIST, THE-04/28 CBS 1.6 2.3 0.7 44%
23 RED WIDOW-04/28 ABC 0.7 1.0 0.3 43%
24 PERSON OF INTEREST-04/25 CBS 2.4 3.4 1.0 42%
25 REVOLUTION-04/22 NBC 2.0 2.8 0.8 40%

The 18-49 Demo % Increase From DVR Viewing ranks which of the top broadcast shows [by Live+7 18-49 ratings] had the largest percentage adults 18-49 ratings increase in viewing by DVR in their adults 18-49 Live+7 audience numbers from viewers watching shows after the airdate on their digital video recorders (DVRs).

Largest Viewership Increase From DVR Viewing for Broadcast TV Shows:

Rank Program Net Viewership Live+SD (000) Viewership Live+7 (000) Post Airdate Absolute Viewership Increase From DVR Viewing (000) Post Airdate % Viewership Increase from DVR Viewing
1 BIG BANG THEORY, THE-04/25 CBS 15050 19631 4581 30%
2 ELEMENTARY-04/25 CBS 10070 14223 4153 41%
3 FOLLOWING, THE-04/22 FOX 7040 10964 3924 56%
4 NCIS-04/23 CBS 17332 21131 3799 22%
5 CASTLE-04/22 ABC 11761 15114 3353 29%
6 PERSON OF INTEREST-04/25 CBS 13217 16446 3229 24%
7 NCIS: LOS ANGELES-04/23 CBS 14215 17253 3038 21%
8 MENTALIST, THE-04/28 CBS 8785 11743 2958 34%
9 GREY’S ANATOMY-04/25 ABC 8242 11166 2924 35%
10 BLUE BLOODS-04/26 CBS 10457 13350 2893 28%
11 BODY OF PROOF-04/23 ABC 9349 11926 2577 28%
12 TWO AND A HALF MEN-04/25 CBS 11322 13703 2381 21%
13 SCANDAL-04/25 ABC 7900 10272 2372 30%
14 GLEE-04/25 FOX 5238 7574 2336 45%
15 BONES-04/22 FOX 7059 9390 2331 33%
16 VOICE-04/22 NBC 14152 16379 2227 16%
17 VOICE-TUE-04/23 NBC 12777 14943 2166 17%
18 GRIMM-04/26 NBC 4824 6978 2154 45%
19 REVOLUTION-04/22 NBC 5883 7861 1978 34%
20 REVENGE-04/28 ABC 6051 8018 1967 33%
21 ONCE UPON A TIME-04/28 ABC 7160 9112 1952 27%
22 GOOD WIFE, THE-04/28 CBS 9134 11064 1930 21%
23 LAW AND ORDER:SVU-04/24 NBC 7311 9188 1877 26%
24 HANNIBAL-04/25 NBC 2396 4206 1810 76%
25 OFFICE-04/25 NBC 3251 4956 1705 52%


The average viewership increase From DVR Viewing ranks which of the top broadcast shows [by Live+7 viewers] had the largest absolute increase in average viewership by DVR between the Live + Same Day and Live + 7 day ratings measurements.
Do the Live+7 ratings tell us anything about a show’s renewal prospects we didn’t already know from the Live+Same Day ratings?  No.  Click here to learn more.

To see the previous most DVR’d TV Shows lists click here.

Definitions:

DVR (Time-shifted) Adults 18-49 Ratings – Program ratings for national sources are produced in three streams of data LiveLive+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs.

Live+Same Day(Live+SD) ratings include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing.

Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.

DVR Ratings Increase Past Airdate – How many people watched the show on their DVRs within 7 days following the airdate

Until the 2009-2010 season, we used a show’s LIVE program rating or viewership as the base upon which the LIVE+7 day DVR viewing was added. Now, the press seems to be standardizing around using LIVE+SAME DAY DVR viewing as the base for the calculations, so that’s what we do now as well.

Nielsen TV Ratings Data:©2011 The Nielsen Company. All Rights Reserved.

 

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