Growing Two Weeks in a Row, ABC Wins Both Full Weeks of the May Sweep in Late-Night
via press release:
With its late-night lineup of Jimmy Kimmel Live at 11:35pm and Nightline at 12:35am, ABC won the second full week of the May 2013 sweep (week of 5/6/13) in both Total Viewers and Adults 18-49. The Net was up for the 2nd consecutive week in both Total Viewers (+7%) and Adults 18-49 (+7%). Beating the combined wins of CBS (5) and NBC (3), ABC was the most-watched network in late-night for the 10th time in 18 weeks with its new lineup. During the week, ABC topped NBC by 5% in Total Viewers and increased its advantage over CBS to 17% (versus 3% the prior week). Winning late-night in 15 of 18 weeks with its new lineup, ABC stood as the #1 network in late-night once again in Adults 18-49, edging out NBC by 2% and nearly doubling its lead over CBS (+28%) versus the prior week (+15%).
During the week of May 6, 2013, ABC’s Jimmy Kimmel Live posted its 2nd straight week of gains in both Total Viewers (+4%) and Adults 18-49 (+5%). JKL was also up over its performance on the same week last year for the 18th time in as many weeks since moving to 11:35pm in both viewers (+33%) and young adults (+21%). Despite airing a repeat telecast on Friday, ABC’s JKL topped a week of all original episodes of CBS’ The Late Show with David Letterman for the 3rd week in a row in Adults 18-49 (+16%). In fact, this week marked the ABC program’s 6th win in 7 weeks over The Late Show with young adults. In addition, Friday’s repeat telecast of JKL outperformed an original telecast of The Late Show by 45% in Adults 18-49.
ABC News’ Nightline ranked #1 in Total Viewers during the second full week of the 2013 May sweep. Nightline led CBS’ The Late Late Show by +476,000 viewers and NBC’s Late Night by +11,000 viewers. Further, Nightline beat the CBS program by its largest Total Viewer margin to-date. Nightline attracted its largest overall audience ever in its new 12:35am time period (premiered on w/o 1/7/13). In fact, the ABC late-night program drew ABC’s largest overall audience in the time slot in nearly 6 months – since w/o 11/26/12. For the 2nd week in a row, Nightline improved on the prior week in all key target demos: Total Viewers (+14%), Adults 25-54 (+4%) and Adults 18-49 (+14%). On Thursday (5/9/13), Nightline ranked #1 in Total Viewers, Adults 25-54 and Adults 18-49 versus CBS’ The Late Late Show and NBC’s Late Night. In fact, Nightline’s Thursday telecast stands as its 3rd-most-watched since moving to its new time period.