Late Night TV Ratings For May 6-10, 2013

Categories: Late Night TV Ratings,Network TV Press Releases,Weekly Late Night TV Ratings

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May 16th, 2013

To see past weeks' Late Night TV ratings information click here.

Via NBC's Press Release

JAY LENO AND JIMMY FALLON CONTINUE LATE-NIGHT RATINGS DOMINANCE IN WEEK OF MAY 6-10 AGAINST ABC, CBS TIME-PERIOD COMPETITION

Leno Outperforms Letterman, Kimmel in 18-49, 18-34 and 25-54 Demos as Well as Total Viewers While Fallon Defeats Ferguson, ‘Nightline’ in Same Categories

Leno and Fallon Generate Gains vs. the Same Week Last Year and for the Second Quarter to Date

UNIVERSAL CITY, Calif. – May 16, 2013 – Both “The Tonight Show with Jay Leno” and “Late Night with Jimmy Fallon” delivered bigger audiences than their respective ABC and CBS time-period competition in every key ratings category for the week of May 6-10.

Leno delivered his biggest 18-49 audience (1.104 million) since the week of Dec. 17-21, while it was Fallon’s largest audience in the demo (679,000) in four weeks and biggest overall audience (1.768 million) in five weeks.

Leno has now delivered bigger 18-49 audiences than “Late Show with David Letterman” for the last 25 weeks in a row and topped “Jimmy Kimmel Live” for 16 of their 18 head-to-head weeks. In total viewers, Leno has out-delivered “Late Show” for 29 weeks in a row and “Kimmel” for 18 of 18 weeks.

Fallon has now generated bigger 18-49 audiences than “Late Late Show with Craig Ferguson” for 30 of the last 31 weeks and prevailed in total viewers for 27 of the last 29 weeks. Versus “Nightline” in their head-to-head half-hour, Fallon has out-delivered the ABC series for 18 weeks in a row in viewers 18-49 and 13 of the last 15 weeks in total viewers.

Versus the same week a year ago, Leno was up 7 percent in viewers 18-49, 27 percent in viewers 18-34 and 3 percent in total viewers, while Fallon was up 9 percent in viewers 18-49, 14 percent in viewers 18-34 and 11 percent in total viewers.

Both Leno and Fallon are posting strong numbers six weeks into the second quarter of 2013, with Jay up versus one year ago by 4 percent in viewers 18-49 and up 5 percent in viewers 18-34, while Jimmy is up for the second quarter by 6 percent in viewers 18-49, 18 percent in viewers 18-34 and 7 percent in total viewers.

WEEKLY AVERAGES

(According to in-home viewing figures from Nielsen Media Research for the week of April 29-May 3.  Ratings reflect “live plus same day” data from Nielsen Media Research unless otherwise noted.  Season-to-date figures are averages of “live plus seven day” data except for the two most recent weeks, which are “live plus same day.”)

ADULTS 18-49

11:35 p.m.-12:35 a.m. ET

NBC “Tonight,” 0.9 rating, 4 share

CBS “Late Show,” 0.6/2

ABC “Kimmel,” 0.7/3*

12:35-1:05 a.m. ET

ABC “Nightline,” 0.5/2

12:35-1:35 a.m. ET

NBC “Late Night,” 0.5/3

CBS “Late Late Show,” 0.4/2

1:35-2:05 a.m. ET

NBC “Last Call,” 0.3/2*

TOTAL VIEWERS

11:35 p.m.-12:35 a.m. ET

NBC “Tonight,” 3.5 million viewers

CBS “Late Show,” 2.7 million viewers

ABC “Kimmel,” 2.6 million viewers*

12:35-1:05 a.m. ET

ABC “Nightline,” 1.8 million viewers

12:35-1:35 a.m. ET

NBC “Late Night,” 1.8 million viewers

CBS “Late Late Show,” 1.3 million viewers

1:35-2:05 a.m. ET

NBC “Last Call,” 0.9 million viewers*

* Friday's "Last Call" and “Kimmel” were encores.

SEASON TO DATE

ADULTS 18-49

11:35 p.m.-12:35 a.m. ET

NBC “Tonight,” 0.8 rating, 3 share

CBS “Late Show,” 0.7/3

ABC “Kimmel,” 0.7/3**

12:35-1:05 a.m. ET

ABC “Nightline,” 0.4/2**

12:35-1:35 a.m. ET

NBC “Late Night,” 0.5/3

CBS “Late Late Show,” 0.4/2

1:35-2:05 a.m. ET

NBC “Last Call,” 0.3/2

TOTAL VIEWERS

11:35 p.m.-12:35 a.m. ET

NBC “Tonight,” 3.5 million viewers

CBS “Late Show,” 3.0 million viewers

ABC “Kimmel,” 2.6 million viewers**

12:35-1:05 a.m. ET

ABC “Nightline,” 1.6 million viewers**

12:35-1:35 a.m. ET

NBC “Late Night,” 1.7 million viewers

CBS “Late Late Show,” 1.5 million viewers

1:35-2:05 a.m. ET

NBC “Last Call,” 0.9 million viewers

** Since January 8.

SELECTED CABLE RESULTS, WEEK OF APRIL 29-MAY 3

NATIONAL ADULT 18-49 RATING

Comedy Central, 11-11:30 p.m. ET, “The Daily Show,” 0.7

Comedy Central, 11:30 p.m.-midnight ET, “The Colbert Report,” 0.6

TBS, 11 p.m.-midnight, “Conan,” 0.4

Adult Swim, 11:30 p.m.-12:30 a.m. ET, 0.9

Adult Swim, 12:30-1:30 a.m. ET, 0.6

Each adult 18-49 rating point equals 1.27 million viewers

TOTAL VIEWERS

Comedy Central, 11-11:30 p.m.  “The Daily Show,” 1.5 million

Comedy Central, 11:30 p.m.-midnight ET, “The Colbert Report,” 1.3 million

TBS, 11 p.m.-midnight, “Conan,” 0.8 million

Adult Swim, 11:30 p.m.-12:30 a.m. ET, 1.8 million

Adult Swim, 12:30-1:30 a.m. ET, 1.3 million

 

 

 
  • Ann

    “The “Jimmy Fallon tax credit” is probably an indication that the Fallon camp had a hand in forcing out Leno.”

    If you are talking about his camp as being Lorne Michaels, there may be something to that. It’s my understanding that Michaels’ production company will be producing TTS, LN, and SNL. So Michaels will basically rule NBC late night.

  • Brad

    In Boston my understanding is NBC > FOX > ABC > CBS. My understanding was that NBC had the best 11 o’clock news before and after The Jay Leno Show nationwide. I was told the later from Bill Carter.

    As for Letterman, CBS had the best numbers at 10pm for quite some while and he was competitive to Leno when NBC was at a distant 4th place. You know the tide eventually changes when it comes to ratings. It is now NBC who is on the rise and CBS on the downfall. Letterman, Moonves, and everyone at CBS knows that the only two tricks left in Letterman’s hat is farewell proposal or new competition. Well, CBS can save the first as they have Kimmel and soon Fallon at the other two networks: ABC and NBC respectively. After the matchup of Conan vs. Letterman where Letterman won, it is plausible that Letterman can do it again. No one knows just how defective a young host is from the get-go, how long it takes to become effective, if Jay Leno’s show really killed the whole thing (which seems most likely); honestly, no one knows.

    PRO: It isn’t worth panicking just yet. CBS just has to buckle up for a few bad months and hope Letterman can make a go at two young hosts and pick up the older folks who will leave when Leno leaves.

    CON: Letterman had an opportunity like this before to grab the older viewers of Nightline when ABC did their switch-a-roo with Jimmy Kimmel Live! and Nightline yet Letterman’s ratings did not improve.

    My personal feeling, it won’t take long to tell if Letterman can have rating success against the Jimmies. If he doesn’t get something going in 2 months of Jimmy Fallon’s takeover of The Tonight Show, time to announce his retirement and get the media attention on him giving NBC a rough time with a new host.

  • Brad

    “I think it’s more likely that NBC was worried Fallon might jump ship and so decided to go with the guy with more time left. Really nothing to do with JKL.”

    I really want to believe that is the case JC, but wouldn’t we have heard such offers by now?

  • Nick

    Who would be making offers to Jimmy Fallon? lol. If NBC thought Fallon was jumping ship come 2014, they were very, very foolish. ABC has Kimmel and is extremely content with him. Letterman wasn’t going anywhere as long as Leno was still on (now that Leno is leaving, Letterman still isn’t going anywere). Would FOX have made a guy who pulls a 0.5 average an offer? I highly doubt it. The guy’s only been on for 4 years – who does he think he is that he’s some hot commodity in show business? He wasn’t doing anything before Late Night – if he would have the nerve to jump to another network, NBC should’ve let him done it, because at least they’d still have Leno pulling a win every single week (something I have no doubt he could continue to do for years to come).

    My point being – Conan did the same thing back in 2004, but he likely was getting offers from other networks (FOX, if I recall, was a major player in Conan getting TTS). But in 2004, those rumors were running rampant. We heard nothing of Fallon, nor should we have – because no one was giving him offers. NBC completely jumped the gun, and I wouldn’t be surprised if they’re now regretting it.

  • Gary Middleton

    “I really want to believe that is the case JC, but wouldn’t we have heard such offers by now?”

    I don’t think so. A team can re-sign a player before he becomes a free agent, knowing that offers would have been a likelihood if he became available.

  • Gary Middleton

    Nick, I think CBS would have coveted Jimmy Fallon. But you’re right, it’s a lot harder to switch networks than people think. Dave was very lucky when he did it that CBS happened to have a gaping hole. And a lot of offers that people thought existed for Conan, Leno and others really didn’t.

  • Gary Middleton

    Brad, there is one massive difference between now and the time Dave took on Conan. The sex scandal. I believe it changed everything in terms of Dave’s ability to succeed in the elder statesman role.

    Best thing Fallon can do for himself here is continue to convincingly show great respect for Jay and his Tonight era. There’s about a million demo viewers who are already used to turning on NBC at 11:35, he needs to keep a lot of them.

  • Gary Middleton

    Adam Sandler, unprovoked, just endorsed a Leno show on Fox.

  • Douglas in TN

    One thing that Fallon has going for him is what I sense to be a true respect for his audience. Of all the hosts on tv today, I think only Fallon and Conan really show this. (Although when you watch Conan’s tour video you can sense some contempt.)

    I never felt Jay really did…he was more interested in being on television at 11:30PM on NBC…the audience came second. By becoming so blatantly political, I think Letterman often thumbs his nose at the audience. I don’t sense sincerity in Kimmel at all. Craig Ferguson is a tough card to read.

  • Hector

    Wheel of Carpet Samples is better than Meal or No Meal. Or at least funnier. (The few jokes in that bit are good, though it is the same thing every time). That’s a 12:30 bit though. Probably shouldnt make the transition to the Tonight Show.

  • GARebelman

    Or the chicken song and dance Hector, please for the Love of God don’t forget that one. That one is probably the most painful to watch!

  • Hector

    That one I can’t get behind.

    Not really a much of a fan of his music stuff. It’s all very well-done and he’s very talented, but it’s not really actually funny.

    But the chicken bit is the worst of the them.

  • Nick

    All of Fallon’s fake gameshows got old 3 years ago.

    It’s just the same thing every single time he does them. Wheel of Carpet Samples is possibly the worst offender of this, but he mixes the same old jokes into all these different bits, and they quickly became stale and predictable, and therefore not funny. That’s the one big thing I hope he ditches when he moves to 11:30.

    I don’t think Leno necessarily cares about his audience, but I don’t think that’s necessarily important to succeed. He tells jokes that resonate with middle America, and that’s really all that matters. His Jaywalking bit tonight was the perfect example – what’s better to resonate with the audience than knocking door to door in jeans and a jacket and using ordinary people in a skit? It sure as hell beats Wheel of Carpet Samples, that’s for sure.

    Meal or No Meal is kind of lame in comparison, but it’s a lot more entertaining and unpredictable than Wheel of Carpet Samples lol.

  • Ann

    I saw the same thing happen to Conan when he was still on LN. His jokes had become predictable and his bits worn out. That’s when Ferguson started beating him. I see the same thing happening with Fallon now except he’s gotten to this point much faster than Conan did.

    When you consider the lead in Fallon has with Jay, and the lead in Ferguson has with Dave, is Fallon really doing that well?

    Is it deja vu all over again?

  • GARebelman

    Whenever Fallon does certain game shows, he recycles the same bit over and over that I have it memorized by now. Especially the bit where he asks the person to pick a number between 1 and 100. The person picks the number. And then Fallon asks him if he wants to change it he can and he strongly encourages that he does. Then when he does he goes and says his original number was the correct one. That has happened every single time with that particular bit. And people say Jay is predictable.

  • Neal

    Jay is simply da man! DA KING! Undisputed!

  • Ann

    @Gar

    I think the joke is suppose to be that Fallon is doing the same joke again and again (joke on a joke) but even that gets tiresome.

  • Brad

    Letterman does the “I wouldn’t give my problems to a monkey on a rock” joke over and over again as well for a joke on a joke like Fallon’s thing there. They all do it like Ferguson’s “flamingo stink” and he and Geoff hate them because they “pee on themselves to keep cool”. That’s more like a joke on a funny-but-true rant, but you get the point.

  • jcfreder

    @Nick – I’m not saying that NBC is making the right call here, but the line “The guy’s only been on for 4 years – who does he think he is that he’s some hot commodity in show business?” simply isn’t true. NBC thinks highly enough of Fallon that they are booting Jay while he’s far and away #1. That means something. I think you have to assume that if NBC likes Fallon that much, at least they might think that other networks do too. (Whether they do or not is unclear).

    Also, pretty much all of NBC’s late night decisions have been made to keep anyone from defecting. Gave Leno the TS in part because Dave was already under contract, so they could keep both guys longer. Then offered TS to Dave, but with caviat that he would start 18 months into the future, locking both Leno and Letterman in place. Gave Conan TS 5 years out in the future to lock both Leno and Conan in. Then give Jay a prime-time show so he didn’t defect. Then tried to move Jay back to 1130 without firing Conan, so they could keep everyone in place. This kind of decision has always been their MO. Keep talent from leaving.

  • Gary Middleton

    Meanwhile, JC and Nick, an NBC executive at the upfronts said “we adore Jay” and “we’re doing everything we can to keep him in the NBC family.”

    Kind of verbiage we did not hear prior to Leno getting canned, or prior to Leno’s ratings victories blowing out to 2008-style margins.

    Interesting.

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