Late Night TV Ratings For May 6-10, 2013

Categories: Late Night TV Ratings,Network TV Press Releases,Weekly Late Night TV Ratings

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May 16th, 2013

To see past weeks' Late Night TV ratings information click here.

Via NBC's Press Release

JAY LENO AND JIMMY FALLON CONTINUE LATE-NIGHT RATINGS DOMINANCE IN WEEK OF MAY 6-10 AGAINST ABC, CBS TIME-PERIOD COMPETITION

Leno Outperforms Letterman, Kimmel in 18-49, 18-34 and 25-54 Demos as Well as Total Viewers While Fallon Defeats Ferguson, ‘Nightline’ in Same Categories

Leno and Fallon Generate Gains vs. the Same Week Last Year and for the Second Quarter to Date

UNIVERSAL CITY, Calif. – May 16, 2013 – Both “The Tonight Show with Jay Leno” and “Late Night with Jimmy Fallon” delivered bigger audiences than their respective ABC and CBS time-period competition in every key ratings category for the week of May 6-10.

Leno delivered his biggest 18-49 audience (1.104 million) since the week of Dec. 17-21, while it was Fallon’s largest audience in the demo (679,000) in four weeks and biggest overall audience (1.768 million) in five weeks.

Leno has now delivered bigger 18-49 audiences than “Late Show with David Letterman” for the last 25 weeks in a row and topped “Jimmy Kimmel Live” for 16 of their 18 head-to-head weeks. In total viewers, Leno has out-delivered “Late Show” for 29 weeks in a row and “Kimmel” for 18 of 18 weeks.

Fallon has now generated bigger 18-49 audiences than “Late Late Show with Craig Ferguson” for 30 of the last 31 weeks and prevailed in total viewers for 27 of the last 29 weeks. Versus “Nightline” in their head-to-head half-hour, Fallon has out-delivered the ABC series for 18 weeks in a row in viewers 18-49 and 13 of the last 15 weeks in total viewers.

Versus the same week a year ago, Leno was up 7 percent in viewers 18-49, 27 percent in viewers 18-34 and 3 percent in total viewers, while Fallon was up 9 percent in viewers 18-49, 14 percent in viewers 18-34 and 11 percent in total viewers.

Both Leno and Fallon are posting strong numbers six weeks into the second quarter of 2013, with Jay up versus one year ago by 4 percent in viewers 18-49 and up 5 percent in viewers 18-34, while Jimmy is up for the second quarter by 6 percent in viewers 18-49, 18 percent in viewers 18-34 and 7 percent in total viewers.

WEEKLY AVERAGES

(According to in-home viewing figures from Nielsen Media Research for the week of April 29-May 3.  Ratings reflect “live plus same day” data from Nielsen Media Research unless otherwise noted.  Season-to-date figures are averages of “live plus seven day” data except for the two most recent weeks, which are “live plus same day.”)

ADULTS 18-49

11:35 p.m.-12:35 a.m. ET

NBC “Tonight,” 0.9 rating, 4 share

CBS “Late Show,” 0.6/2

ABC “Kimmel,” 0.7/3*

12:35-1:05 a.m. ET

ABC “Nightline,” 0.5/2

12:35-1:35 a.m. ET

NBC “Late Night,” 0.5/3

CBS “Late Late Show,” 0.4/2

1:35-2:05 a.m. ET

NBC “Last Call,” 0.3/2*

TOTAL VIEWERS

11:35 p.m.-12:35 a.m. ET

NBC “Tonight,” 3.5 million viewers

CBS “Late Show,” 2.7 million viewers

ABC “Kimmel,” 2.6 million viewers*

12:35-1:05 a.m. ET

ABC “Nightline,” 1.8 million viewers

12:35-1:35 a.m. ET

NBC “Late Night,” 1.8 million viewers

CBS “Late Late Show,” 1.3 million viewers

1:35-2:05 a.m. ET

NBC “Last Call,” 0.9 million viewers*

* Friday's "Last Call" and “Kimmel” were encores.

SEASON TO DATE

ADULTS 18-49

11:35 p.m.-12:35 a.m. ET

NBC “Tonight,” 0.8 rating, 3 share

CBS “Late Show,” 0.7/3

ABC “Kimmel,” 0.7/3**

12:35-1:05 a.m. ET

ABC “Nightline,” 0.4/2**

12:35-1:35 a.m. ET

NBC “Late Night,” 0.5/3

CBS “Late Late Show,” 0.4/2

1:35-2:05 a.m. ET

NBC “Last Call,” 0.3/2

TOTAL VIEWERS

11:35 p.m.-12:35 a.m. ET

NBC “Tonight,” 3.5 million viewers

CBS “Late Show,” 3.0 million viewers

ABC “Kimmel,” 2.6 million viewers**

12:35-1:05 a.m. ET

ABC “Nightline,” 1.6 million viewers**

12:35-1:35 a.m. ET

NBC “Late Night,” 1.7 million viewers

CBS “Late Late Show,” 1.5 million viewers

1:35-2:05 a.m. ET

NBC “Last Call,” 0.9 million viewers

** Since January 8.

SELECTED CABLE RESULTS, WEEK OF APRIL 29-MAY 3

NATIONAL ADULT 18-49 RATING

Comedy Central, 11-11:30 p.m. ET, “The Daily Show,” 0.7

Comedy Central, 11:30 p.m.-midnight ET, “The Colbert Report,” 0.6

TBS, 11 p.m.-midnight, “Conan,” 0.4

Adult Swim, 11:30 p.m.-12:30 a.m. ET, 0.9

Adult Swim, 12:30-1:30 a.m. ET, 0.6

Each adult 18-49 rating point equals 1.27 million viewers

TOTAL VIEWERS

Comedy Central, 11-11:30 p.m.  “The Daily Show,” 1.5 million

Comedy Central, 11:30 p.m.-midnight ET, “The Colbert Report,” 1.3 million

TBS, 11 p.m.-midnight, “Conan,” 0.8 million

Adult Swim, 11:30 p.m.-12:30 a.m. ET, 1.8 million

Adult Swim, 12:30-1:30 a.m. ET, 1.3 million

 

 

 
  • Brad

    And I’m just the messenger because everyone beats Kimmel to a pulp here. I just don’t find it deserved so I find time to make the argument for Kimmel here and there.

  • Gary Middleton

    “That just had to have set off some bells in NBC, I really think leading to the decision they made this year.”

    No chance. Management and ownership all changed a year later.

  • Gary Middleton

    “I’m going by what ABC tells me on how he improves each year overall.”

    ABC lies in its press releases.

  • Nick

    Kimmel factor? What “Kimmel factor?” No thing exists. I think it has more to do with the “10pm factor” that decides the ratings.

    And yet, while ABC is winning 10pm, Kimmel is still coming in a distant 2nd in demo and 3rd in viewers.

  • Douglas in TN

    “No chance. Management and ownership all changed a year later.”

    I disagree…true, a new management team, and new owner, but the numbers were there. Throughout the rest of the year Tonight hit new lows, as did the other shows. Leno’s audience loss was well in the double digits.

    When Comcast came in the $$$$ came into play.

  • Douglas in TN

    Nick…that’s the astonishing thing, although some here did call it…that Kimmel just wasn’t a decisive factor. (Although in a way he was in that NBC felt threatened enough to revoke Leno’s parking pass in 8 months.)

    I really thought Kimmel would siphon from Leno…wrong.

  • Gary Middleton

    “I disagree…true, a new management team, and new owner, but the numbers were there. Throughout the rest of the year Tonight hit new lows, as did the other shows. Leno’s audience loss was well in the double digits.”

    No idea what you’re saying now. Lots of shows plunged by double digits. Lots of them are still on the air.

    But the idea that falling behind Conan’s old numbers was the deciding factor for future management/ownership is delusional.

  • Douglas in TN

    Sometimes I get tired of always responding to your pseudo-intellectualism.

    The people at NBC obviously think his day had/ has past. The speculation that Leno’s days were numbers first percolated in rumor form in late 2010.

    Maybe that’s too simple for you.

  • Gary Middleton

    “The speculation that Leno’s days were numbers first percolated in rumor form in late 2010.”

    I don’t think that’s true.

  • Nick

    NBC didn’t know what they were doing in the first place. They hated the fact that Conan lost over 2 million views from Leno’s audience. And although he was winning the demo, that was also lower (albeit slightly) than what Leno was pulling.

    When Leno came back, they could only manage to salvage half of those 2 million viewers, but his demo numbers were slightly less than what Conan was pulling. So it was a win-lose.

    When Leno started routinely pulling 0.9s and 0.8s was it a deciding factor in his firing? I highly doubt it.

    Overall, I just think NBC doesn’t know what they’re doing. They don’t know what they want. Apparently, what they don’t want is a demo and total viewers winner. lol. Even though Leno is, essentially, a shadow of his former self, he can’t be entirely to blame, and NBC is too foolish to realize that the entire landscape is different than what it used to be. But they gave TTS to Fallon and now they must hope for the best!

  • Brad

    “I really thought Kimmel would siphon from Leno…wrong.”

    You know, I honestly thought so too. I am very disappointed to see that not be the case, not because I dislike Leno or anything, but because it is what I bet on, literally! Honestly, a younger and apparently “hipper” host coming into the 11:30 fold and not gain anything from the other opponents is shocking to me.

    The joke that plays in my head every time I think about Leno or Letterman is this, “The reason why anybody watches these two is to watch the shows after there’s in Ferguson and Fallon, but because Leno and Letterman are so boring people fall asleep and aren’t able to watch Ferguson and Fallon.” I don’t believe this to be 100% true, but I don’t find it 100% false either. Maybe Kimmel has been around too long?

    Personally, I think the big thing wrong with Kimmel’s show is that there’s nothing to identify it with. He doesn’t have the best monologues (Leno), or interviews (Letterman). He isn’t very personable. He doesn’t do grand sketches. He can barely act. He isn’t daring, politically savvy, or bring anything new to the table like Stewart or Colbert. I mean, is he just a prankster and that’s it? That’s all we can define him as? A somewhat good prankster?

    In all honesty, the show is mediocre with the occasional got-to-see-it video clips. The show is enjoyable and is worthy enough to get second place in the ratings. Kimmel knows he isn’t the best. He sees it in the ratings and in his paycheck ($6-7 million). He’s not the best but he’s not the worst. With the way late night shows have gone in the past with hosts Chevy Chase, Joan Rivers, Pat Sajak, George Lopez, Adam Carolla, David Spade, and on and on and on, it is really REALLY difficult to get a show going on your own network. The only ones that got success was those who had become a somebody elsewhere: CBS hiring Letterman from NBC, TBS hiring Conan from NBC, Comedy Central getting Jon Stewart sometime after his failed MTV stint. They all got started elsewhere to get a network that big late night show.

    Anyways, my point is that with Kimmel having 10 years on ABC, it is hard for ABC to think they can drop Kimmel and get somebody else to take over. That would be foolish of them. The amount of shows that have flopped over the years is ridiculous. ABC has the real estate and has been known to providing late night entertainment for quite some time, so maybe the could get something going for them without Kimmel there, but the time isn’t now. No need to upset the apple cart. It does what it needs to do and does it well.

  • Brad

    Nick, it all depends upon advertisement dough. Leno could be losing key advertisers or isn’t able to sway them to pay the same kind of money as before, and I mean that be percentage. It would silly for them to pay the same as they did in 2004, but if they are only paying let’s saying 70% of what they use to when Jay still has 90% of the viewers and demos he use to have, that’s a problem. (Made up numbers btw)

    I think a big issue is the budget. I find The Tonight Show budget way overblown. They have the same budget as Conan’s TTS budget, but Conan and the crew did a heck of lot more things with the same money. Corporations like Bain Capital (yes, Romney’s former company. Please go with it) specialize in looking at a company making calls on how to savage it. Why? Because it takes another pair of eyes to realize what you are doing, what you consider to be perfectly fine and routine, to be completely unnecessary. To NBC, they feel like it isn’t a show worth savaging. They cut the budget some time ago so they can a bit of profit while they get Jimmy Fallon up and running. It is much easier to get the budget the way you want it when start from new. If you can get the same or even better ratings than the previous host and his staff’s budget on much cheaper budget, why wouldn’t you go for it? Even if Fallon only gets similar ratings NBC wins. It is win, win, or WIN no matter how you look at it.

  • Gary Middleton

    Brad, very true about budget (Fallon’s staff doesn’t have the seniority) and billings (urban viewers frequently net more bucks).

    Will add this. I don’t think the ratings comps will be about what Fallon does in 2014 vs. what Jay did in 2013. It will be about what Fallon does in, say, 2016 vs. what Leno would have done in 2016 and years beyond. Age was a huge factor, imo.

    So, do I read it right that Fallon’s Tonight and Seth’s Late Night will debut on the same day?

  • Hector

    I think Fallon starts the week before Meyers. Don’t know how thats going to work out since it will be during the Olympics.

    I guess they can plan and edit things so its on at 11 30. Not much going on live in Sochi I’d guess.

    Should be some strong ratings.

  • Gary Middleton

    Hector, FWIW, this is from a website called “Splitsider”:

    “NBC announced today the premiere dates for Jimmy Fallon’s first Tonight Show and Seth Meyers’s first Late Night. Monday, February 24th, 2014 will be when both guys begin their new jobs. Jay Leno’s last stand on The Tonight Show will be the week of February 3rd, 2014, which leads right up to NBC’s coverage of the Winter Olympics in Russia.”

  • Hector

    I don’t think Letterman has a whole new team of writers.

    He does have a new head writer who was already on staff previously. Previous head writers Justin and Eric Stangel are still on staff.

    Those guys and others like Bill Scheft, Joe Grossman, Steve Young, and a few others have been on the show 10-20 years in some cases. (even longer for some who worked on Late Night)

    I’m catching up on some Letterman. I’d like to see what he’s doing new in the 2nd act. In general that sounds like a good thing, but I generally find the scripted comedy on the Late Show to be really bad. Letterman rambling usually isn’t so great either, but great moments shine through every once in a while when he’s speaking off the cuff.

    Unless something drastic has changed in the last two weeks, I haven’t seen much difference in the monologue. Though certainly not as bad as it sometimes has been in the past few years.

  • Gary Middleton

    And Deadline explains it this way:

    “Jimmy Fallon will be introduced during the second week of the Sochi games when ratings are at their highest. NBC Entertainment chairman Bob Greenblatt said Fallon will settle into his 11:30 PM Tonight Show slot on Monday, February 24th, followed by the debut of Late Night With Seth Meyers at 12:30 AM.”

    So it sounds like Fallon will make an appearance during that Olympic week, but not begin his Tonight Show. Which makes sense, because they really can’t spare the air time. NBC’s Olympics are pretty much all tape delayed no matter which time zone things are happening in, and the late night slot is always used to jam in a lot of event coverage.

  • Hector

    Yeah I was just about to post that.

    I wonder when he last Late Night is. Obviously he doesnt need to take three months off to move to LA.

    How do you introduce him? Have him on during the coverage following the local news? All week? I know he did thank notes with Bob Costas in 2010 and/or 2012.

    I guess they would do that anyway.

  • Hector

    Yeah I was just about to post that.

    I wonder when he last Late Night is. Obviously he doesnt need to take three months off to move to LA.

    How do you introduce him? Have him on during the coverage following the local news? All week? I know he did thank notes with Bob Costas in 2010 and/or 2012.

    I guess they would do that anyway.

  • Gary Middleton

    “I wonder when he last Late Night is. Obviously he doesnt need to take three months off to move to LA.”

    True, and it would be odd to have reruns in February sweeps, following what could be highly rated Leno farewell episodes.

    But even though he isn’t moving or anything, there is a ton of press involved in the lead-up. Interviews, visits to affiliates, all that. Will be interesting.

    “How do you introduce him? Have him on during the coverage following the local news? All week? I know he did thank notes with Bob Costas in 2010 and/or 2012.”

    Maybe he does some bits from the new studio? Leno used to do nightly monologues during the Olympics.

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