ABC’s ‘Scandal’ Marks Most-Watched Telecast Ever and Spikes over Last Season’s Finale
via press release:
In its second season finale, ABC’s red-hot Scandal delivered the series most-watched telecast ever (up for the 3rd week in a row) and tied a series high in Adults 18-49 for the 2nd week running. The show also achieved new all-time highs across all key Women (W18-34/W18-49/W25-54). Scandal dominated the 10 o’clock hour, beating the second hour of CBS’ 2-hour Elementary finale by 68% in Adults 18-49 to finish as the #1 TV series in its slot on each of its last 16 first-run broadcasts. Scandal spiked over its year-ago first season finale in Total Viewers (+25%) and Adults 18-49 (+39%). Scandal built on its Grey’s Adult 18-49 lead-in for the 3rd time in 4 weeks.
Scandal Social Stats: Scandal once again topped Thursday night as the most social series with 571,353 tweets, which is its highest number this season. This is up +83% from the prior week, and Scandal has now delivered over 4.3 million tweets this season making it ABC’s most social program. As it has continually done this season, Scandal outperformed the American Idol Finale by +56% (366,061 tweets)