6-week Slot High for 'Dateline' in 18-49, 2nd-Biggest 'Rock Center' in 3 Months in 18-49

Categories: Network TV Press Releases

Written By

May 18th, 2013

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via press release:

  • From 8-10 p.m. ET, "Dateline NBC" (1.1/4 in 18-49, 5.3 million viewers overall) reported NBC’s highest 18-49 rating in the two-hour time period in six weeks (since April 5) and biggest total-viewer result in the slot in 11 weeks (since March 1).  “Dateline” ranked #2 among ABC, CBS, NBC and Fox in the time period in adults 18-49, adults 25-54 and total viewers.
 
  • From 10-11 p.m. ET, "Rock Center with Brian Williams" (1.3/4 in 18-49, 5.1 million viewers overall) scored its second-highest adult 18-49 and total-viewer results in three months (since February 8), trailing over that span only the April 19 series-record rating with coverage of the capture of the Boston bombing suspect.  In adults 25-54 (1.8 rating), it's the #2 "Rock Center" in eight months (since Thursday, Sept. 13, 2012).  In the time period, "Rock Center" is #2 among ABC, CBS and NBC in adults 18-49, adults 25-54 and total viewers and tied for #1 in women 25-54.
 
  • Week to week, "Rock Center" is up 18 percent gain in adults 18-49 (to a 1.3 rating from a 1.1), up 20 percent in adults 25-54 (1.8 vs. 1.5) and up 6 percent in total viewers (5.073 million vs. 4.776 million).  It’s the third week in a row “Rock Center” has grown week to week in 25-54 and total viewers.
 
 
  • RandyL

    They cancelled Rock Center and it increases in ratings. Maybe time for NBC to reconsider?

  • Gene

    At the very least maybe they should put it on Saturdays and in case Dracula and Crossbones don’t work it could go back to Fridays.

  • DenverDean

    The interesting thing is that the Boston Marathon Bombing may have caused viewers to “discover” or “revist” Rock Center. This is an easy one to uncancel. It also has to be dirt cheap for NBC to produce. (Although the Dateline brand is far stronger.)

  • AppleStinx

    Some decision-maker at NBC might just conclude that their key to a show’s higher ratings is to cancel it first. :grin:

  • CarterTaz

    The big jump was because Blue Bloods is over for the season. There was little to compete against.

  • DJnATL

    Might NBC “Uncancel” Rock Center?

  • Gene

    Blue Bloods was still on last week and Rock Center beat it with a 1.2

  • k:Alex

    Saterday at 9:00 next season.

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